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The Influence of Network Economy on the Marketing Strategy of FMCG Clothing Brands
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Abstract
This essay investigated the network economy as well as the factors that influence the marketing strategy of FMCG clothing brands. Network economy is becoming a common trend, and in the last twenty years have witnessed a huge growth in network economy. The next decade is likely to see a considerable change in the marketing strategy of FMCG clothing brands. This article aims to analyze how FMCG clothing brands have adapted to the network economy by changing their marketing strategies. It also finds out how companies are applying marketing strategies to make the network economy an opportunity for the FMCG apparel industry.
Keywords
network economy, marketing strategy, FMCG.
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Cite this article
Li,H. (2023). The Influence of Network Economy on the Marketing Strategy of FMCG Clothing Brands. Advances in Economics, Management and Political Sciences,17,59-64.
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Volume title: Proceedings of the 2nd International Conference on Business and Policy Studies
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