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A Study on the Marketing Strategy Development of Logistics Companies under COVID-19
- 1 King’s College London
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Abstract
Logistics involves the process of coordinating and moving resources – people, materials, inventory, and equipment from place to place. This paper focuses on the logistics market from the outbreak of COVID-19 to the present. The purpose of this research is to show logistics companies' perception of development and innovation during the COVID-19 pandemic. All findings were based on the data from specialised data research faculties and annual reports of logistics corporations, and a comparison of the company strategy applied before and during the pandemic was made. This helps to assess the companies from different aspects, such as challenges, preventive strategies, and future development. Yet, in the face of the pandemic, there was a lack of information on how logistics companies improve their business model. The results of this research suggest that the logistics company is severely impacted especially in the aviation industry, however, due to travel restrictions, companies are mainly focusing on the cargo transportation business.
Keywords
logistics, consumer habits, collaborative logistics, cold chain
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Cite this article
Hua,B. (2023). A Study on the Marketing Strategy Development of Logistics Companies under COVID-19. Advances in Economics, Management and Political Sciences,17,71-75.
Data availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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