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Advertising in the Metaverse
- 1 National University of Singapore
* Author to whom correspondence should be addressed.
Abstract
As the metaverse grows, leading businesses are already searching the metaverse for potential advertising partners. This article explores whether advertising in the real world can be directly applied to the metaverse. Through the method of literature review, this article summarizes some extant readings and proposes that with the characteristics of decentralization, shared environment, and immersion in the metaverse, advertising will be different from the real world. Moreover, the challenges and problems that brands will face are also raised. This article provides a reference on advertising strategies for brands who want to enter the metaverse, and also lays the groundwork for further in-depth research.
Keywords
metaverse, advertising, media, decentralization, shared environment, interactive advertisement
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Cite this article
Li,J. (2023). Advertising in the Metaverse. Advances in Economics, Management and Political Sciences,18,90-95.
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Volume title: Proceedings of the 2023 International Conference on Management Research and Economic Development
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