References
[1]. Zhang G. Public Crisis Management and Government Responsibility: The Case of SARS Epidemic Management[J]. Management World, 2003,(12):43-51.
[2]. Chandra, A. (2008, December). Decision making in the stock market: Incorporating psychology with finance. In National Conference on Forecasting Financial Markets of India.
[3]. Loxton, M., Truskett, R., Scarf, B., Sindone, L., Baldry, G., & Zhao, Y. (2020). Consumer behaviour during crises: Preliminary research on how coronavirus has manifested consumer panic buying, herd mentality, changing discretionary spending and the role of the media in influencing behaviour. Journal of risk and financial management, 13(8), 166.
[4]. Moldes, O., Dineva, D., & Ku, L. (2022). Has the COVID‐19 pandemic made us more materialistic? The effect of COVID‐19 and lockdown restrictions on the endorsement of materialism. Psychology & marketing, 39(5), 892-905.
[5]. Robert-Demontrond, P. (2022). Contributions of post-phenomenology to the study of the consumption of technical objects: Principles and applicative perspectives–Illustrated by the case of self-tracking. Recherche et Applications en Marketing (English Edition), 20515707221138413.
[6]. Frambach, R. T., Roest, H. C., & Krishnan, T. V. (2007). The impact of consumer internet experience on channel preference and usage intentions across the different stages of the buying process. Journal of interactive marketing, 21(2), 26-41.
[7]. Woodall, T., Pich, C., Armannsdottir, G., Allison, S., Howarth, R., & Poorrezaei, M. (2022). To be a marketer or to do what marketers do? Using a mixed methods approach to explore the aspiring marketer mind-set. Journal of Vocational Behavior, 135, 103716.
[8]. Becky, S. & Katie, J. (2022), A framework for building more inclusive marketing and communications content[J]. Journal of Education Advancement & Marketing, 7(3).
[9]. Meyer-Waarden, L., Bruwer, J., & Galan, J. P. (2023). Loyalty programs, loyalty engagement and customer engagement with the company brand: Consumer-centric behavioral psychology insights from three industries. Journal of Retailing and Consumer Services, 71, 103212.
[10]. Cunningham, M. R., Druen, P. B., Logsdon, M. C., Dreschler, B. W., Barbee, A. P., Carrico, R. L., Billings, S.W. & Jones, J. W. (2022). The psychology of Coronavirus behavioral health mindset, vaccination receptivity, customer orientation and community public service. Frontiers in Psychology, 13.
[11]. Wang, X. (2020), Research on the impact of Internet consumer finance on residents' consumption behavior [D]. Yanshan University, DOI:10.27440/d.cnki.gysdu.2020.000311.
Cite this article
Dai,S. (2023). The Impact of Customer and Marketer Psychology on Making Business Decisions. Advances in Economics, Management and Political Sciences,22,42-47.
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References
[1]. Zhang G. Public Crisis Management and Government Responsibility: The Case of SARS Epidemic Management[J]. Management World, 2003,(12):43-51.
[2]. Chandra, A. (2008, December). Decision making in the stock market: Incorporating psychology with finance. In National Conference on Forecasting Financial Markets of India.
[3]. Loxton, M., Truskett, R., Scarf, B., Sindone, L., Baldry, G., & Zhao, Y. (2020). Consumer behaviour during crises: Preliminary research on how coronavirus has manifested consumer panic buying, herd mentality, changing discretionary spending and the role of the media in influencing behaviour. Journal of risk and financial management, 13(8), 166.
[4]. Moldes, O., Dineva, D., & Ku, L. (2022). Has the COVID‐19 pandemic made us more materialistic? The effect of COVID‐19 and lockdown restrictions on the endorsement of materialism. Psychology & marketing, 39(5), 892-905.
[5]. Robert-Demontrond, P. (2022). Contributions of post-phenomenology to the study of the consumption of technical objects: Principles and applicative perspectives–Illustrated by the case of self-tracking. Recherche et Applications en Marketing (English Edition), 20515707221138413.
[6]. Frambach, R. T., Roest, H. C., & Krishnan, T. V. (2007). The impact of consumer internet experience on channel preference and usage intentions across the different stages of the buying process. Journal of interactive marketing, 21(2), 26-41.
[7]. Woodall, T., Pich, C., Armannsdottir, G., Allison, S., Howarth, R., & Poorrezaei, M. (2022). To be a marketer or to do what marketers do? Using a mixed methods approach to explore the aspiring marketer mind-set. Journal of Vocational Behavior, 135, 103716.
[8]. Becky, S. & Katie, J. (2022), A framework for building more inclusive marketing and communications content[J]. Journal of Education Advancement & Marketing, 7(3).
[9]. Meyer-Waarden, L., Bruwer, J., & Galan, J. P. (2023). Loyalty programs, loyalty engagement and customer engagement with the company brand: Consumer-centric behavioral psychology insights from three industries. Journal of Retailing and Consumer Services, 71, 103212.
[10]. Cunningham, M. R., Druen, P. B., Logsdon, M. C., Dreschler, B. W., Barbee, A. P., Carrico, R. L., Billings, S.W. & Jones, J. W. (2022). The psychology of Coronavirus behavioral health mindset, vaccination receptivity, customer orientation and community public service. Frontiers in Psychology, 13.
[11]. Wang, X. (2020), Research on the impact of Internet consumer finance on residents' consumption behavior [D]. Yanshan University, DOI:10.27440/d.cnki.gysdu.2020.000311.