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Analysis on Anta’s Marketing Strategies in the 2022 Winter Olympics through Literature Analysis
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Abstract
In the 2022 Winter Olympic Games, Anta sports was seen everywhere. The shiny “Chinese Red” along with Anta’s logo on every single Chinese uniform, foreshadows Chinese players’ success and strengthens Anta’s brand identity as the Chinese national sports brand. This article focuses on Anta’s marketing strategies through a literature analysis of the 2022 Winter Olympics, which is the main factor in its success. This article analyzes Anta’s marketing strategies, including digitalization, brand identity, and technology. This article is formatted in the way of marketing strategies analysis along with their problems and suggestions. Anta successfully expanded its business in the 2022 Winter Olympics but still has areas of improvement in its marketing strategies. Anta Sports needs to improve its self-innovation by developing new technologies that improve production efficiency and product quality. Anta can also use AI technology and social media to optimize user profiles and recommendation algorithms in order to improve user stickiness.
Keywords
Anta sports, marketing strategies, brand identity, social media
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Cite this article
Qi,Z. (2023). Analysis on Anta’s Marketing Strategies in the 2022 Winter Olympics through Literature Analysis. Advances in Economics, Management and Political Sciences,34,1-6.
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