Who Dominates The Fast Food Industry? -- Take McDonald's as an Example and Compare it With KFC (YUM) & Burger King (QSR)

Yiwen Bian

doi:10.54254/2754-1169/34/20231671

Research Article

Open access

Published on 10 November 2023

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Bian,Y. (2023). Who Dominates The Fast Food Industry? -- Take McDonald's as an Example and Compare it With KFC (YUM) & Burger King (QSR). Advances in Economics, Management and Political Sciences,34,43-51.

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Who Dominates The Fast Food Industry? -- Take McDonald's as an Example and Compare it With KFC (YUM) & Burger King (QSR)

Yiwen Bian *^,1,

¹ International Business School Suzhou, Xi’an Jiaotong Liverpool University, Suzhou 215028, China

* Author to whom correspondence should be addressed.

https://doi.org/10.54254/2754-1169/34/20231671

Abstract

Life has gotten faster for the majority of people in tandem with society's rapid development. For the rise in time expenses and many other variables, the catering industry has ushered in an era of diversity, with countless types of business and deeper product segmentation. Due to its quickness and convenience, fast food has steadily developed into one of the catering service types with the quickest growth rates in the catering industry in an effort to keep up with changing dietary ideals and consumer preferences as well as the quickening pace of life. This situation begs the question: Who controls the fast food sector in reality? What kind of trend is the fast food sector creating in our nation considering how late it was introduced in China? This article will start from company introduction (products provided, development history, market size), company strategy (business model, operating indicators), recent financial situation (operation capacity, financial structure, solvency and other financial ratios), and future prospects (valuation, price/earnings ratio, stock trend).

Keywords

McDonald's, fast food, company valuation, business model, financial situation

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Volume title: Proceedings of the 7th International Conference on Economic Management and Green Development

Conference website: https://www.icemgd.org/

ISBN：978-1-83558-089-9(Print) / 978-1-83558-090-5(Online)

Conference date: 6 August 2023

Editor：Canh Thien Dang

Series: Advances in Economics, Management and Political Sciences

Volume number: Vol.34

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