Research on the Digital Marketing Strategy of Adidas

Rain Xinjie Jiang

doi:10.54254/2754-1169/54/20230945

Research Article

Open access

Published on 1 December 2023

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Jiang,R.X. (2023). Research on the Digital Marketing Strategy of Adidas. Advances in Economics, Management and Political Sciences,54,306-312.

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Research on the Digital Marketing Strategy of Adidas

Rain Xinjie Jiang *^,1,

¹ Aiglon College

* Author to whom correspondence should be addressed.

https://doi.org/10.54254/2754-1169/54/20230945

Abstract

This analysis focuses on Adidas’ digital marketing strategy, aiming to identify challenges and provide corresponding suggestions for improvement. The current status analysis highlights Adidas’ overall approach to digital marketing, while the problem analysis identifies specific challenges within the strategy. The causes of these problems are also examined to gain a deeper understanding of their origins. The suggested improvements include enhancing personalization, optimizing the mobile experience, embracing influencer marketing, leveraging social media platforms, implementing data-driven marketing strategies, investing in augmented reality and virtual reality, enhancing social listening and reputation management, collaborating with technology partners, prioritizing continuous testing and optimization, and fostering customer engagement and advocacy. These suggestions aim to help Adidas strengthen its digital marketing efforts, engage customers effectively, and drive business growth in the digital landscape.

Keywords

Adidas, digital marketing, suggestion

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Cite this article

Jiang,R.X. (2023). Research on the Digital Marketing Strategy of Adidas. Advances in Economics, Management and Political Sciences,54,306-312.

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About volume

Volume title: Proceedings of the 2nd International Conference on Financial Technology and Business Analysis

Conference website: https://www.icftba.org/

ISBN：978-1-83558-155-1(Print) / 978-1-83558-156-8(Online)

Conference date: 8 November 2023

Editor：Javier Cifuentes-Faura

Series: Advances in Economics, Management and Political Sciences

Volume number: Vol.54

ISSN：2754-1169(Print) / 2754-1177(Online)

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