The Influence of We Media on the Brand Construction of  Agricultural Products -- Based on Xin Nong Ren Brother  Yang’s Case Study

Zhihan Guan

doi:10.54254/2754-1169/5/20220059

Research Article

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Published on 24 April 2023

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The Influence of We Media on the Brand Construction of Agricultural Products -- Based on Xin Nong Ren Brother Yang’s Case Study

Zhihan Guan *^,1,

¹ Hangzhou No.14 High School,Wulin Street,Gongshu District,Hangzhou,Zhejiang,310000,China

* Author to whom correspondence should be addressed.

https://doi.org/10.54254/2754-1169/5/20220059

Abstract

This paper studies the influence of We Media on the brand construction of agricultural products and takes Xin Nong Ren Brother Yang as an example to make an in-depth analysis. This paper finds that compared with traditional media, We Media has strong advantages in strengthening the awareness of enterprise and government brand construction, improving brand credibility, expanding sales channels, digging brand culture, building brand image, and increasing user engagement. We Media is helpful to the construction of agricultural products brands and the revitalization of rural economies. This paper is expected to provide reference for We-media to efficiently empower the brand construction of agricultural products and provide reference for the implementation of rural revitalization strategy and the issues relating to agriculture, rural areas, and rural people.

Keywords

We Media, Agricultural Product Brands, Traditional Media, Xin Nong Ren Brother Yang

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References

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Cite this article

Guan,Z. (2023). The Influence of We Media on the Brand Construction of Agricultural Products -- Based on Xin Nong Ren Brother Yang’s Case Study. Advances in Economics, Management and Political Sciences,5,49-54.

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About volume

Volume title: Proceedings of the 2022 International Conference on Financial Technology and Business Analysis (ICFTBA 2022), Part 1

Conference website: http://www.icftba.org

ISBN：978-1-915371-21-8(Print) / 978-1-915371-22-5(Online)

Conference date: 16 December 2022

Editor：Javier Cifuentes-Faura, Canh Thien Dang

Series: Advances in Economics, Management and Political Sciences

Volume number: Vol.5

ISSN：2754-1169(Print) / 2754-1177(Online)

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