1. Introduction

Future developments in fintech will continue to focus on areas such as blockchain, data analytics and artificial intelligence, mobile payments, and digital currencies. Through technological innovation and the development of startups, fintech has changed people's lives more and more deeply.

The evolution of financial technology can be traced back to the 1980s. With the development of information technology and the enhancement of digitalization of financial business, financial technology has developed rapidly. In the 1980s, the financial technology represented by the automatic teller machine (ATM) showed people the impact of technological progress on financial development, allowing customers to withdraw money and check their account balances within non-bank working hours for the first time [1]. In the 1990s, telephone banking and Internet banking were introduced successively, both of which brought great convenience to people. Telephone banking allows customers to make account inquiries, transfers and transactions over the phone. The advent of the Internet banking system allows customers to conduct account management and financial transactions over the Internet. In the 2000s, electronic payment emerged, including third-party payment platforms (such as Alipay, PayPal, etc.) and mobile payment applications, greatly facilitating e-commerce and offline consumption. Digital identity verification technology has also developed rapidly, improving the security of financial transactions through biometrics (such as fingerprints, facial recognition, etc.) and other identity verification technologies. In the 2010s, new technologies represented by the Internet of Things and big data entered people's attention, blockchain technology and decentralized distributed ledger technology increased the transparency and security of transactions, and promoted the emergence of cryptocurrencies such as Bitcoin. Big Data analysis Through the collection and analysis of massive data, financial institutions can better understand customer needs and make personalized product recommendations. Entering the 2020s, financial institutions are leveraging big data and intelligent algorithms to predict market movements, quantify trades and improve customer experience. Governments around the world are encouraging the spread of non-cash payment methods, driving more electronic payments and digital financial services. As fintech continues to evolve, more innovative technologies will emerge in the future, such as virtual reality, the Internet of Things and quantum computing, which will continue to transform financial business and user experience [2].

Financial technology (Fintech), a field that combines financial services and technological innovation, has already had a broad impact on the financial industry. In the future, fintech is expected to continue to grow in the following areas:

Application of blockchain technology: Blockchain, as a decentralized ledger technology, can provide more secure, transparent and efficient transaction and settlement services. In the future, Fintech will apply blockchain technology more widely in the fields of cross-border payment, asset management and smart contracts, so as to achieve more convenient financial transactions and contract execution.

The application of data analysis and artificial intelligence: Financial institutions have a large amount of data, and through the application of data analysis and artificial intelligence technology, they can better understand and predict market dynamics and provide more personalized, precise and comprehensive financial services. In the future, fintech will further develop technologies such as data mining, machine learning and natural language processing to provide users with more intelligent financial products and services [3].

The popularity of mobile payment and digital currency: Mobile payment has been rapidly developing in many countries, and in the future, fintech will pay more attention to the security and convenience of mobile payment and promote the popularity and application of mobile payment. At the same time, with the emergence of digital currencies (such as Bitcoin), fintech will also play an important role in the transaction and management of digital currencies, promoting the development and popularization of digital currencies.

Rise of Fintech startups: With the development of the fintech industry, more and more startups have emerged, offering new solutions in areas that cannot be met by traditional financial institutions with flexible and innovative thinking. In the future, fintech startups will continue to rise, driving change and innovation in the financial industry.

2. The Development and Innovation of Williams Company in the Context of Fintech Development

2.1. Introduction of Williams Company

Founded in 2011, Williams Company is a professional company engaged in third-party payment management. As a global enterprise, Williams is committed to the fields of foreign exchange trading, financial technology innovation, mobile payment and digital currency development at home and abroad. Over the years, the company has won the trust and recognition of a wide range of customers around the world, with more than 500 customers currently using its services. First, Williams & Company has a wealth of experience and expertise in forex trading. As a third-party payment management company, the company provides convenient and efficient foreign exchange trading services at home and abroad, and provides clients with comprehensive foreign exchange trading solutions. Through reasonable risk control and trading strategies, Williams is able to meet the needs of different clients and help clients achieve better capital management and investment appreciation. Secondly, Williams is actively engaged in the field of financial technology innovation. With the rapid development of technology, the financial sector is also constantly changing and innovating. Taking full advantage of advanced technological means, Williams is committed to developing and applying the latest fintech to provide customers with more secure, convenient and intelligent payment solutions. Through continuous innovation, Williams is able to enhance the transaction experience for customers, while also bringing more room for business growth. In addition, Williams is committed to advancing the development of mobile payments and digital currencies. With the popularity of smartphones and the rise of the concept of digital currency, mobile payment and digital currency are gradually becoming the trend of future payments. Williams Company has deeply researched and developed the technologies and applications in these fields, continuously providing more convenient and secure mobile payment solutions, and also actively participates in the research and promotion of digital currency to provide customers with a full range of payment services. With its high-quality services and global layout, the company has reached more than 500 customers worldwide and is expected to grow by more than 35 per cent in the next three years. Williams Company will continue to focus on providing customers with better payment solutions through technological innovation and quality services [4].

2.2. Current Status of Fintech Development of Williams Company

Williams has developed rapidly in the field of financial technology, with a wide range of services covering payment, transaction, loan and risk management. The development of fintech has driven the growth of the company's business and improved profitability. In addition, Williams has devoted significant management and technical personnel resources to fintech development to ensure that it remains ahead of the competition in the market.

Williams is involved in a wide range of services in the fintech sector. First, they offer online payment and money transfer systems that allow users to easily make electronic payments and transfers. Second, Williams has developed a financial trading platform, which provides investors with convenient trading channels for stocks, bonds and futures. In addition, they provide loan and credit evaluation services to help users access personal and business loans and assess borrowers' credit risk. Williams has also developed risk management systems for monitoring and managing portfolio risk to protect clients' interests [5].

Fintech plays an important role in Williams' business and has a significant impact on the company's operating income. Due to the rapid development and innovation of fintech, Williams Company's revenue continues to grow. Fintech has brought more users and trading volumes to the company, boosting its profitability [6]. By introducing advanced fintech solutions, Williams has maintained a competitive edge in the market, increasing the number of business partners and customers and contributing to revenue growth.

Williams attaches great importance to the development of fintech and has invested a lot of resources in fintech managers and technicians. The company has a dedicated fintech team consisting of experienced financial and technology professionals. These managers are responsible for setting strategic plans and business direction to ensure the company remains at the forefront of the fintech sector. Technicians are responsible for developing and maintaining the company's fintech products and systems, guaranteeing the stability and security of their operation. Due to the rapid development of fintech, Williams will continue to recruit and develop people with financial and technical backgrounds to ensure that the company remains innovative and competitive in a highly competitive market.

2.3. Problems in the Development of Fintech at Williams

First, Williams Company has problems with the insecure use of financial technology. With the rapid development of fintech, financial transactions are increasingly dependent on networks and electronic systems. However, this also gives hackers and cyber attackers the opportunity to break in and steal sensitive data [7]. Williams' fintech applications without adequate security safeguards could result in serious financial losses and reputational damage due to issues such as data breaches, cyber-attacks or network viruses.

Second, Williams also has difficulties in the supervision of fintech companies. Fintech companies face specific regulatory challenges, as technological innovation tends to be faster than regulators' regulations and policies are updated. This creates regulatory risks for Williams, which can involve compliance issues, data privacy protection and user rights protection. If the company fails to take proper regulatory compliance measures during the development of fintech, it may face risks such as fines and suspension of business for rectification.

Thirdly, Williams Company's inadequate disclosure of corporate information in the development of financial technology is also a problem. Since fintech involves a large amount of user data and personal privacy information, users need to have a full understanding and trust in the transparency of the company's data processing and use. However, Williams may have deficiencies in information disclosure, lacking the necessary transparency and communication, resulting in lower trust among users in its fintech products and services. This could lead to a loss of users, which in turn could affect the company's market share and competitiveness.

3. Williams Company's Financial Technology Development Strategy

In the development of financial technology, Williams Company has problems such as insecurity, difficult supervision and insufficient information disclosure. The company should strengthen the security management of the use of fintech, pay attention to regulatory compliance, strengthen communication and cooperation with regulators, and improve the transparency of information disclosure, so as to enhance the competitiveness and sustainable development ability of the company in the fintech industry.

With the rapid development of fintech, cybersecurity threats have become increasingly serious. Therefore, in order to protect the security of customers' information and funds, Williams should strengthen information security management and take comprehensive preventive measures, including encryption technology, network monitoring and vulnerability repair, to reduce potential security risks [8]. Formulate laws and regulations applicable to fintech, clarify the entry conditions, business scope, and risk management requirements of various fintech institutions, and provide a legal basis for the healthy development of the fintech industry. Establish a dedicated fintech regulator responsible for supervising fintech companies and projects to ensure compliance with relevant laws, regulations and standards. Regulators should be staffed with professionals with expertise in technology investment and regulation. Formulate risk management requirements for scientific and technologically innovative financial products and services, and require fintech enterprises to establish a sound risk management system and monitoring mechanism. For fintech projects that involve sensitive areas such as large transactions, user privacy and data security, more stringent risk assessment and review should be conducted. Establish a sound FinTech data security protection system, requiring FinTech companies to strengthen user data protection measures to prevent personal privacy disclosure and data abuse. For fintech projects with high risks, data security audits and supervision should be strengthened to prevent cyber-attacks and financial crimes. Strengthening the supervision of fintech requires the government, regulators and fintech enterprises to work together to ensure the healthy development of the fintech industry, and safeguard the stability of the financial market and the interests of financial consumers.

At the same time, Williams Company should also focus on regulatory compliance. There are many regulations and policies involved in the fintech industry, and companies need to understand and comply with relevant regulations to ensure legitimate operations. Therefore, companies should establish a sound compliance management system to ensure business operations are in line with regulatory requirements.

Communication and cooperation with regulators are also important factors in enhancing a company's competitiveness and sustainability. Williams should maintain close contact with regulators, keep abreast of the latest regulatory information and policy developments, and actively participate in industry discussions and compliance training. In addition, the company should also take the initiative to establish a good communication channel with the regulator, report the business situation in a timely manner, and accept the guidance and supervision of the regulatory authorities. Fintech companies need to step up disclosure to increase transparency, enhance investor confidence, and avoid potential financial risks [9]. Establish a more standardized information disclosure system, formulate clear information disclosure policies and operational guidelines, and specify the content, frequency and channels of disclosure in accordance with applicable laws and regulations and market requirements to ensure the accuracy and timeliness of information. Strengthen the disclosure of the balance sheet and fully disclose its balance sheet status, including the size and composition of various assets, as well as the types and repayment of debts, which will help investors to fully understand the risk tolerance of enterprises. Disclose key indicator data such as number of users, transaction volume, gross margin, etc., so that investors can evaluate the business condition of the company. At the same time, enterprises should interpret and analyze these data to help investors better understand the development potential and risks of enterprises. Fintech companies should establish independent audit and risk management bodies to conduct comprehensive reviews and supervision of information disclosure. Ensure the authenticity and integrity of information, and promptly identify and solve potential risk problems. Fintech companies should actively communicate and interact with investors, regulators and other stakeholders, respond to investor concerns, answer questions, and provide important information to relevant parties in a timely manner. By carrying out regular investor relations activities, strengthen the contact between enterprises and investors and establish a good relationship of trust. Through the implementation of the above five countermeasures, fintech companies will be able to enhance information disclosure, improve transparency, enhance investor confidence, and promote the sustainable development of enterprises. Fintech enterprises should establish independent auditing and risk management institutions to conduct comprehensive reviews and supervision of information disclosure. Ensure the authenticity and integrity of information, and promptly identify and solve potential risk problems. Fintech companies should actively communicate and interact with investors, regulators and other stakeholders to respond to investors' concerns, answer questions, and provide important information to relevant parties in a timely manner.

The transparency of information disclosure is one of the key factors to enhance a company's competitiveness. Williams Company should strengthen its information disclosure work and provide investors, customers and regulators with sufficient information, such as the company's operating conditions, risk management, etc., in order to increase transparency and enhance market trust [10]. At the same time, Williams should strengthen internal information management, protect the privacy of customers and comply with relevant privacy protection laws and regulations.

4. Conclusion

To sum up, this paper studies the development trend and market influence mechanism of fintech. Under the current market environment, the progress of fintech enterprises in technology has formed a positive driving effect on the development of the financial market. However, in the complex market environment, the lack of supervision may also cause the loss of market order. Williams Company should strengthen the security management of the use of fintech, pay attention to regulatory compliance, strengthen communication and cooperation with regulators, and improve the transparency of information disclosure. These measures will help enhance the company's competitiveness and sustainability in the fintech industry.

Acknowledgements

Looking back on the course of my study, I am truly grateful to the mentors who helped me and encouraged me. The first one is to thank Professor xxx, my tutor. I spent a lot of energy on the final draft of my thesis. During my promotion period, I would like to thank my teacher for his care, love and tireless teaching. At the same time, I want to pay tribute to all the teachers who taught me and cared about me.