Female-Oriented Online Literature in China: Gender Reconstruction, the Internet and Consumption

Haoqiu Chang

doi:10.54254/2753-7064/3/20220182

Research Article

Open access

Published on 17 May 2023

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Chang,H. (2023). Female-Oriented Online Literature in China: Gender Reconstruction, the Internet and Consumption. Communications in Humanities Research,3,81-86.

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Female-Oriented Online Literature in China: Gender Reconstruction, the Internet and Consumption

Haoqiu Chang *^,1,

¹ School of the Arts, The University of Liverpool, Liverpool, United Kingdom

* Author to whom correspondence should be addressed.

https://doi.org/10.54254/2753-7064/3/20220182

Abstract

With elements of romance and entertainment, Chinese female-oriented online literature has a considerable readership and has attracted substantial social attention in recent years through film and television adaptations. Taking female-oriented original online literature as the study object, this paper analyses the gender reconstruction and the influence of the internet and commercialization therein. Foucault's theory of power is cited and the analysis is multidimensional and incorporates a specific social context. This paper finds that the awakening of female consciousness is accompanied by a gradual dismantling of gender stereotypes, but that the internet and commercialization hinders gender reconfiguration and placed female subjectivity in imperceptible danger.

Keywords

Commercialization, The Internet, Female-oriented online literature, Discourse, Gender images

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Cite this article

Chang,H. (2023). Female-Oriented Online Literature in China: Gender Reconstruction, the Internet and Consumption. Communications in Humanities Research,3,81-86.

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About volume

Volume title: Proceedings of the International Conference on Interdisciplinary Humanities and Communication Studies (ICIHCS 2022), Part 1

Conference website: https://www.icihcs.org/

ISBN：978-1-915371-29-4(Print) / 978-1-915371-30-0(Online)

Conference date: 18 December 2022

Editor：Faraz Ali Bughio, David T. Mitchell

Series: Communications in Humanities Research

Volume number: Vol.3

ISSN：2753-7064(Print) / 2753-7072(Online)

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