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Analysis of Visual Images Using the Social Semiotic
- 1 University of Leeds
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Abstract
With the continuous progress of the information society, the distance between people in modern society is gradually shortened. Graphics are used as a tool for human beings to communicate their thoughts. More and more people analyze the information conveyed to society and the public by various media through visual communication theory. Therefore, to reflect the value of symbols in information dissemination and communication, it is necessary to analyze the meaning of symbols in images because this can make the information transmission of graphic design more scientific and accurate, the expression more abundant, and able to be used as a method also more and more in the field of artistic creation and graphic design. This paper will collect and analyze a cohesive set of images from a group of McDonald's print advertisements to further explore how symbols express information.
Keywords
visual communication, graphic, symbols, visual characteristics, signifier
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Cite this article
Wang,N. (2024). Analysis of Visual Images Using the Social Semiotic. Communications in Humanities Research,34,42-53.
Data availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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Volume title: Proceedings of the 3rd International Conference on Literature, Language, and Culture Development
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