Download pdf
The Plagiarism and Borrowing of "Meme Culture" in Short Videos in the Digital Age
- 1 Beijing Normal University - Hong Kong Baptist University United International College
* Author to whom correspondence should be addressed.
Abstract
In the Internet age, the public is exposed to "memes" almost every day. As a form of subculture unique to the Internet age, the spread of each meme is almost viral. However, in short videos, many people blur the line between borrowing and plagiarism, and in many cases, short video producers and viewers confuse the line between plagiarism and borrowing. Through questionnaire survey and data analysis, this paper explores the public acceptance of "meme" in short videos and the threshold of the public's borrowing degree of "meme", and finally finds that the public's acceptance of borrowing of "meme" is high, but their attitude towards its borrowing degree is blurred, which is due to plagiarism due to the lack of importance of intellectual property rights, which involves the responsibility of many parties, and finally this paper, from the aspects of the society, platforms and so on and platforms, and puts forward relevant suggestions to solve this problem.
Keywords
meme, borrowing, plagiarizing, intellectual property right
[1]. Zhu Shouhan. From terrier culture to sandbox creation: a study on the phenomenon of modal reproduction in new media literature and art[J]. Journal of Mudanjiang University,2024,33(01):101-108.DOI:10.15907/j.cnki.23-1450.2024.01.007.
[2]. Liao, S. K.. Social Currency: The Logic of Network "Terrier" Culture in Social Interaction[J]. New Media Research,2023,9(21):12-15.DOI:10.16604/j.cnki.issn2096-0360.2023.21.002.
[3]. Xiao Yefei. The ideological practice and communication characteristics of terrier culture[J]. Media Forum,2023,6(21):3.
[4]. September, Xu Yanhong. How to define plagiarism and borrowing[J]. Art and Design,2022,1(06):164.
[5]. Zhao Chenxi. Distinguishing the legal boundaries between reasonable borrowing and plagiarism and misappropriation[N]. Rule of Law Daily, 2022-05-31(005).DOI:10.28241/n.cnki.nfzrb.2022.002891.
[6]. Wang Xiaobo. Research on short video copyright infringement [D]. People's Public Security University of China, 2023.DOI:10.27634/d.cnki.gzrgu.2023.000350.
[7]. Li Mengjie. Terrier culture: the characterization of contemporary youth social mentality[J]. Journal of Shanxi Youth Vocational College,2023,36(04):8-13+24.
Cite this article
Qiao,T. (2024). The Plagiarism and Borrowing of "Meme Culture" in Short Videos in the Digital Age. Communications in Humanities Research,34,248-255.
Data availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
Disclaimer/Publisher's Note
The statements, opinions and data contained in all publications are solely those of the individual author(s) and contributor(s) and not of EWA Publishing and/or the editor(s). EWA Publishing and/or the editor(s) disclaim responsibility for any injury to people or property resulting from any ideas, methods, instructions or products referred to in the content.
About volume
Volume title: Proceedings of the 3rd International Conference on Literature, Language, and Culture Development
© 2024 by the author(s). Licensee EWA Publishing, Oxford, UK. This article is an open access article distributed under the terms and
conditions of the Creative Commons Attribution (CC BY) license. Authors who
publish this series agree to the following terms:
1. Authors retain copyright and grant the series right of first publication with the work simultaneously licensed under a Creative Commons
Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this
series.
2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the series's published
version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial
publication in this series.
3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and
during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See
Open access policy for details).