Analysis of the Monetization of Vtuber via Comparing with Real Human Streamers

Lingyu Deng

doi:10.54254/2753-7064/4/20220915

Research Article

Open access

Published on 17 May 2023

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Deng,L. (2023). Analysis of the Monetization of Vtuber via Comparing with Real Human Streamers. Communications in Humanities Research,4,610-613.

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Analysis of the Monetization of Vtuber via Comparing with Real Human Streamers

Lingyu Deng *^,1,

¹ The Village School, Houston, Texas, The United States,77077

* Author to whom correspondence should be addressed.

https://doi.org/10.54254/2753-7064/4/20220915

Abstract

With the development of technology, most things in life have become virtual, even Internet celebrities. They transferred to the so-called Vtuber. This paper researched the origin of Vtuber and analyzed their success in the aspect of technology and cognition. The aim of this essay is to investigate the environment that Vtuber was born in, and the factor of success in monetarizing of Vtuber when they seem to be unreal through document research and case study. This paper has found that the Vtuber is the result of the maturity of various industries, including but not limited to 3D technology and the live streaming industry. The reason for its popularity is Vtuber's non-human liked perfectness, limitless and human-liked affinity.

Keywords

Virtual influencer, Vtuber, Live streaming, Avatar

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References

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Cite this article

Deng,L. (2023). Analysis of the Monetization of Vtuber via Comparing with Real Human Streamers. Communications in Humanities Research,4,610-613.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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About volume

Volume title: Proceedings of the International Conference on Interdisciplinary Humanities and Communication Studies (ICIHCS 2022), Part 2

Conference website: https://www.icihcs.org/

ISBN：978-1-915371-31-7(Print) / 978-1-915371-32-4(Online)

Conference date: 18 December 2022

Editor：Faraz Ali Bughio, David T. Mitchell

Series: Communications in Humanities Research

Volume number: Vol.4

ISSN：2753-7064(Print) / 2753-7072(Online)

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