New Ideas on Overseas Transmission of Chinese Movies: A Case Study of the Wandering Earth

Research Article
Open access

New Ideas on Overseas Transmission of Chinese Movies: A Case Study of the Wandering Earth

Yun Huang 1*
  • 1 University of International Business and Economics, No.10, Huixin Dongjie, Chaoyang District, Beijing,100029, China    
  • *corresponding author itstooearlytotell@qq.com
CHR Vol.4
ISSN (Print): 2753-7072
ISSN (Online): 2753-7064
ISBN (Print): 978-1-915371-31-7
ISBN (Online): 978-1-915371-32-4

Abstract

With the enhancement of hard power, China now needs to promote international cultural communication, when movie makes up an important part of it. This article will try to provide new ideas for exporting Chinese culture in the new era by exploring reasons for the successful spread of the movie The Wandering Earth overseas. There are two main reasons for the success of The Wandering Earth abroad. Firstly, the movie sticks to China’s original traditional values. Secondly, the movie correctly applies the empathy strategy. Two suggestions for Chinese cultural exports can therefore be drawn: the first is to establish cultural confidence and dare to export China’s own fruit of thoughts in international cultural transmission; the second is to soften political tone through negotiated decoding and emphasize the role of secondary transmission.

Keywords:

Cultural transmission, Chinese movies, Cultural confidence, Empathy strategy

Huang,Y. (2023). New Ideas on Overseas Transmission of Chinese Movies: A Case Study of the Wandering Earth. Communications in Humanities Research,4,98-104.
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References

[1]. Hurn, B.J., Tomalin, B. What is Cross-Cultural Communication?. In: Cross-Cultural Communication. Palgrave Macmillan, London (2013).

[2]. Ying, L. Media transmission effect assessment of overseas social media platforms based on the practice of seven Chinese media. Chinese Journalist, 7, 80–82 (2015).

[3]. Guoping, H., &Siyi, H. On Evaluation and Improvement of International Communication Effect of CGTN Integration Media. TV Research, 9, 14–17 (2019).

[4]. Yeh, Emilie Yueh-yu; Davis, Darrell William. Re-nationalizing China's film industry: case study on the China Film Group and film marketization. Journal of Chinese Cinemas, 2(1), 37–51(2008).

[5]. Crane, Diana. Cultural globalization and the dominance of the American film industry: cultural policies, national film industries, and transnational film. International Journal of Cultural Policy, 20(4), 365–382 (2014).

[6]. Huiqun, L. Opportunities and challenges of globalization for the Chinese film industry. Global Media and Communication, 6(3), 323–328 (2010).

[7]. Sauguet, M., & Vielajus, M. L'intelligence de l'autre: prendre en compte les différences culturelles dans un monde à gérer en commun. ECLM. https://thebigpicture-academicwriting.digi.hansreitzel.dk/ (2010)

[8]. HEY, THE WORLD!. Guo Fan : Looking up at the stars (2021, May 6).

[9]. Hall, S. "Encoding/decoding in television discourse." Univ.B'ham.,Centre for Contemp.Cult.Studs. (1973).

Cite this article

Huang,Y. (2023). New Ideas on Overseas Transmission of Chinese Movies: A Case Study of the Wandering Earth. Communications in Humanities Research,4,98-104.

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About volume

Volume title: Proceedings of the International Conference on Interdisciplinary Humanities and Communication Studies (ICIHCS 2022), Part 2

ISBN：978-1-915371-31-7(Print) / 978-1-915371-32-4(Online)
Editor：Faraz Ali Bughio, David T. Mitchell
Conference website: https://www.icihcs.org/
Conference date: 18 December 2022
Series: Communications in Humanities Research
Volume number: Vol.4
ISSN：2753-7064(Print) / 2753-7072(Online)

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References

[1]. Hurn, B.J., Tomalin, B. What is Cross-Cultural Communication?. In: Cross-Cultural Communication. Palgrave Macmillan, London (2013).

[2]. Ying, L. Media transmission effect assessment of overseas social media platforms based on the practice of seven Chinese media. Chinese Journalist, 7, 80–82 (2015).

[3]. Guoping, H., &Siyi, H. On Evaluation and Improvement of International Communication Effect of CGTN Integration Media. TV Research, 9, 14–17 (2019).

[4]. Yeh, Emilie Yueh-yu; Davis, Darrell William. Re-nationalizing China's film industry: case study on the China Film Group and film marketization. Journal of Chinese Cinemas, 2(1), 37–51(2008).

[5]. Crane, Diana. Cultural globalization and the dominance of the American film industry: cultural policies, national film industries, and transnational film. International Journal of Cultural Policy, 20(4), 365–382 (2014).

[6]. Huiqun, L. Opportunities and challenges of globalization for the Chinese film industry. Global Media and Communication, 6(3), 323–328 (2010).

[7]. Sauguet, M., & Vielajus, M. L'intelligence de l'autre: prendre en compte les différences culturelles dans un monde à gérer en commun. ECLM. https://thebigpicture-academicwriting.digi.hansreitzel.dk/ (2010)

[8]. HEY, THE WORLD!. Guo Fan : Looking up at the stars (2021, May 6).

[9]. Hall, S. "Encoding/decoding in television discourse." Univ.B'ham.,Centre for Contemp.Cult.Studs. (1973).

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