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A Visual Analysis of the Female Gaze in Korean Pop Culture
- 1 College of Letter and Science, University of California, Davis, 1 Shields Ave, Davis, United States of America
* Author to whom correspondence should be addressed.
Abstract
This paper uses image analysis to better investigate the images under the female gaze and uses current literature to show the importance, history, and influence of the female gaze. Through research and analysis, it is found that the male images under the female gaze in K-pop are very diverse and do not generate some stereotypes like the female images under the male gaze. The female images under the female gaze do not expose private parts and emphasize the body's curves but express the female’s power. Furthermore, due to the increasing number of female K-pop fans, the female gaze is becoming increasingly important in the Korean market, as part of the consumerism to attract women to buy goods. Female perspectives are highly inclusive and pay attention to self-expression, so society needs more female gaze to improve the diversity of social aesthetics and reduce gender bias.
Keywords
Female Gaze, K-Pop, Social Aesthetics
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Cite this article
Yang,L. (2023). A Visual Analysis of the Female Gaze in Korean Pop Culture. Communications in Humanities Research,4,251-258.
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Volume title: Proceedings of the International Conference on Interdisciplinary Humanities and Communication Studies (ICIHCS 2022), Part 2
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