Download pdf
The Influence of K-Drama among University Students: A Case Study from City University of Macau
- 1 City University of Macau
* Author to whom correspondence should be addressed.
Abstract
The influence of Korean entertainment, including Korean dramas, Korean music, and Korean fashion, is growing worldwide, including in mainland China and Macao. This study aims to explore the popularity of Korean dramas among college students at City University of Macau and the reasons behind them. The study was conducted using an online quantitative survey with 57 participants, and descriptive statistics were used for analysis. The results anticipate that the frequency of Korean drama consumption among college students at City University of Macau is relatively low, but there is also a small group of students who are highly enthusiastic about watching Korean dramas. To understand the reasons for this, interviews were conducted with Macao college students who watch Korean dramas and those who do not. The study identified four main anticipated factors influencing their decision to watch or not watch Korean dramas: cultural curiosity, drama attractiveness, cultural similarity, and personal preferences. These four main factors affect whether Macao college students watch or not watch Korean dramas, which also has far-reaching significance for further exploring Macao's foreign cultural industry and helping Macao promote cross-cultural exchanges.
Keywords
K-Drama, Macau University Students, Korean Culture, Macau, Korean
[1]. Samovar, L. A., Porter, R. E., & McDaniel, E. R. (2007). Communication Between Cultures (6th ed.). Belmont, CA: Thomson Wadsworth.
[2]. Kim, E. M., & Ryoo, J. (2007). South Korean Culture Goes Global: K-Pop and the Korean Wave. Korean Social Science Journal, 34(1), 117-147
[3]. Kim, J., & Lee, J. (2012). The Korean Wave: A Decade of Ups and Downs. In Springer eBooks, 238-243.
[4]. La Pastina, A. C., Straubhaar J. D. (2005). Multiple Proximities Between Television Genres and Audiences: The Schism Between Telenovelas' Global Distribution and Local Consumption. International Communication Gazette, 67, 271-288.
[5]. Jimmyn, P. (2022). Korea's Cultural Exports and Soft Power: Understanding the True Scale of this Trend. Retrieved from https://asialink.unimelb.edu.au/insights/koreas-cultural-exports-and-soft-power-understanding-the-true-scale-of-this-trend/
[6]. Kim, J. (2011). Policy lessons from the (new) Korean Wave. Korean Journal of Public Administration, 20(3): 1-33.
[7]. Song, S., & Pornsima, D. (2016). Motivation for Learning Among Thai Students Studying Korean as a Foreign Language in Thailand. Scholar: Human Sciences, 8(2).
[8]. Park, H. S., Simon, A., & Kazimoto, P. (2021). University Students' Perceptions of the Korean Wave and Its Impact on Their Views of Korea and Korean Culture. Human Behavior, Development, and Society, 22(1).
[9]. Lee, S. H., Lee, K. S., Kwak, G. H., & Kim, H. S. (2017). The Effect of the Korean Wave on Malaysian University Students' Perception. Culinary Science & Hospitality Research, 23, 79-83.
[10]. Pedroso, J. E. & Nifras, J. (2023). Perception and Impact of Korean Wave among Students in a Local University in the Philippines. International Journal of Research Publication and Reviews, 4, 2312-2316.
[11]. Swan, A. K. (2018). Transnational Identities and Feeling in Fandom: Place and Embodiment in K-pop Fan Reaction Videos. Communication, Culture & Critique.
[12]. TDM-Teledifusão de Macau. (2023). 2022 Annual Work Report and Accounts. Retrieved from https://cdn.tdm.com.mo/uploads/attachment/2023-04/2022-FIN_report_cn-(for-web).pdf
[13]. Yingst, T. E. (2011). Cultural Bias. In: Goldstein, S., Naglieri, J.A. (eds) Encyclopedia of Child Behavior and Development. Springer, Boston, MA.
[14]. Sonia, K. (2017) Korean Dramas Adopt Pre-Produced Format to Mixed Results. Retrieved from https://variety.com/2017/tv/asia/korean-dramas-descendants-of-the-sun-pre-produced-format-1202019925/#.
[15]. Straubhaar, J. D. (2003). Choosing National TV: Cultural Capital, Language, and Cultural Proximity in Brazil. In Elasmar M. G. (Ed.). The Impact of International Television: A Paradigm Shift, 77-110.
[16]. Straubhaar, J. D. (1991). Beyond Media Imperialism: Asymmetrical Interdependence and Cultural Proximity. Critical Studies in Media Communication, 8, 39-59.
Cite this article
Liu,X. (2024). The Influence of K-Drama among University Students: A Case Study from City University of Macau. Communications in Humanities Research,41,93-98.
Data availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
Disclaimer/Publisher's Note
The statements, opinions and data contained in all publications are solely those of the individual author(s) and contributor(s) and not of EWA Publishing and/or the editor(s). EWA Publishing and/or the editor(s) disclaim responsibility for any injury to people or property resulting from any ideas, methods, instructions or products referred to in the content.
About volume
Volume title: Proceedings of ICIHCS 2024 Workshop: Researching Symmetrically to Explore Exclusion, Othering and Whiteness in Local Policy Making
© 2024 by the author(s). Licensee EWA Publishing, Oxford, UK. This article is an open access article distributed under the terms and
conditions of the Creative Commons Attribution (CC BY) license. Authors who
publish this series agree to the following terms:
1. Authors retain copyright and grant the series right of first publication with the work simultaneously licensed under a Creative Commons
Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this
series.
2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the series's published
version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial
publication in this series.
3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and
during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See
Open access policy for details).