Volume 77

As a core element of cinematic expression, film editing has evolved from early technical operations to an essential artistic practice, closely intertwined with film styles, narrative needs, and audience aesthetics since the birth of cinema. Against this backdrop, this study focuses on exploring the relationships between film editing techniques, style, narrative, and audience experience. The research centers on three interrelated dimensions: the influence of film styles on the selection of editing techniques, the role of editing in shaping narrative structures, and the shaping of audience experience by the artistic functions of editing. Adopting an analytical approach, it examines the artistic logic of editing techniques through these three perspectives, with support from specific film cases. The findings reveal that distinct film styles, driven by their unique artistic pursuits, determine the underlying logic for selecting editing techniques. Additionally, editing directly affects the audience’s emotional engagement and reception effects by regulating narrative rhythm and reconstructing time and space This research clarifies the mediating role of editing among "style-narrative-audience," providing a theoretical reference for film creation and interpretation.

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This study focuses on improving the increasingly homogeneous market of idol training talent shows. It is based on multiple academic papers and employs the method of literature analysis, comparatively analyzes the innovative aspects of the attraction mechanisms of Chinese idol training talent shows compared to those of other types of talent shows in China in the early years, make a systematical research on development history of Chinese idol training talent shows, and it takes“Produce101” for instance, make a contrast analysis of the attraction mechanisms of Chinese idol training talent shows before and after 2018 from five aspects: competition system design, audio-visual language, narrative techniques, business models and fan participation. The study found that Chinese idol training talent shows have undergone a development process from imitation and introduction to localization and innovation, several programs, such as “Produce101” and “Idol Producer” were produced. They attract audiences by enhancing fan engagement, creatively and rationally designing the competition system, enriching audio-visual techniques, applying companion-style narrative strategies, and promoting the systematization and diversification of business models. This article focuses on the development history and innovation points of idol training talent shows, analyzes the attraction mechanisms for their successful viewership, and conducts research on issues such as how they survive and develop, in order to promote related academic research and apply it more deeply in guiding practice.

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In today’s digital era, social media functions as a central battlefield where cultural expression, activism, and public memory converge to shape collective identity. This paper examines the multifaceted role of social platforms in the reinforcement, negotiation, and transformation of shared group identities. Through case studies such as Selena Quintanilla’s legacy in the Latino community, the Black Lives Matter movement, and Iranian women’s rights activism, the analysis explains how social media fosters solidarity and preserves cultural heritage, particularly among marginalized social groups. Beyond reinforcement, digital platforms transform traditional memory archives from static monuments or museums into online participatory spaces where individuals actively and collectively reinterpret and negotiate cultural narratives and thus, democratizing public memory. At the same time, the algorithmic design of social media contributes to fragmentation, misinformation, and distorted nostalgia of identity, creating both cohesion and polarization. By analyzing these features, this study highlights social medias significant duality: it enables communities to amplify their voices and redefine their cultural heritage, while also risking misrepresentation and fragmented memories. Ultimately, understanding this conflict is crucial for balancing the opportunities and challenges of the formation of digital identity in an interconnected world.

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The reason why suspense films can attract the audiences a lot is not only due to the complex plot design and dialogue promotion, but also to the overall atmosphere they create at the visual and auditory levels. This article takes The Invisible Guest (2016) directed by Spanish director Oriol Paulo as the object of analysis, starting from four dimensions: color tone, editing rhythm, sound and music design, and camera movement to explore how these audio-visual techniques could work together to gradually build up the tension and psychological suspense in the film. Through careful observation of specific sequences, the study analyzed the interactive relationship between different elements. For example, cold tones and slow-paced editing work together to enhance the sense of spatial oppression, and the gradual change of music rhythm and the movement trajectory of the camera create emotional traction. Finally, this essay believes that the charm of suspense in the film "The Invisible Guest" comes from the combination of narrative content and audio-visual techniques. This fusion not only improved the emotional tension of the film, but also shows the wide range of possibilities of suspense films in terms of expression.

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With the rapid development of digital culture, music variety shows have emerged as essential platforms for youth cultural expression and negotiation of social values. Rap for Youth 2025, a leading Chinese hip-hop competition program, has brought to light prominent issues of gender discrimination, notably the persistent disrespect and marginalization of female contestants by their male counterparts. Drawing on international hip-hop feminist theory, this paper systematically analyzes representative incidents from the show to reveal how gender boundaries are constructed, maintained, and challenged within its competition format and production culture. Through a detailed examination of both the overt and subtle manifestations of gender bias—including male rappers' avoidance of female rivals, interruptions, and derogatory language—the study unmasks the structural inequalities embedded in the entertainment industry. Further, by exploring the resistance and proactive strategies of female rappers, as well as the advocacy of the program’s sole female mentor, the paper highlights diverse forms of female agency in reclaiming public voice and stage presence. The discussion also extends to the responses of audiences and digital communities, illustrating how social media amplifies both gendered controversies and calls for change. Ultimately, this research contributes to the growing body of scholarship on gender equality in digital popular culture, offering both theoretical frameworks and practical recommendations for promoting gender inclusion and justice in Chinese music variety television.

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Amidst the growing awareness of gender equality, the media portrayal of female scientists not only concerns the dissemination of their individual professional value but also reflects the interplay between societal gender perceptions and the ecology of science communication. This study analyzes the top 30 most popular articles on WeChat Official Accounts, employing content analysis and discourse analysis to investigate the logic behind the media construction of female scientists’ images. It specifically examines dimensions such as reporting tendencies, themes, subjects, sources, textual features, and rhetorical strategies. The aim is to reveal the characteristics, influencing factors, existing problems, and optimization pathways in the current construction of female scientists’ media images. Findings indicate that while current coverage is predominantly positive and affirming, it retains implicit gender frameworks and exhibits shortcomings in gender narratives, dimensional richness, and communication synergy. Factors influencing image construction include socio-cultural attitudes, media communication logic, the ecology of the scientific community, and policy and societal environments. The study concludes that shaping a more inclusive and authentic media portrayal of female scientists necessitates balancing narrative focus, deepening image dimensions, optimizing communication synergy, and constructing an ecological system. This research contributes to promoting gender equality in science communication, provides theoretical and practical references for enriching the diverse images of female scientists, and holds significant implications for encouraging women to pursue scientific careers.

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In the era of deep integration of globalization and digitization, the international communication landscape is undergoing profound changes. The rise of social media has broken the spatial-temporal barriers of traditional communication, while the global spread of feminist discourse is reshaping the gender dimension of power expression. This article takes Chinese female diplomatic spokespersons Hua Chunying and Mao Ning as the research subjects, with relevant reports from “The New York Times” and “The Times” between 2020 and 2025 as samples. The research explores the transformation of China's international communication paradigm under the dual influence of social media and feminist discourse, illustrating Chinese female diplomatic spokespersons, by leveraging direct dialogues constructed through social media, dismantle the “center-periphery” communication rules dominated by western mainstream media. It proves that their practices not only challenge gender stereotypes in international communication but also reconstruct power relations of feminist discourse, providing a practical path for building a new international communication framework of diversity and coexistence.

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In recent years, the rapid expansion of modern social media platforms has profoundly reshaped how individuals perceive and evaluate physical appearance. This paper examines the influence of social media on women’s appearance anxiety, defined as persistent worry or dissatisfaction about one’s physical appearance, often linked to psychological distress. The research aims to investigate how digital environments contribute to heightened beauty-related concerns and the underlying mechanisms that exacerbate these anxieties. Using a combined approach of literature analysis and case study examination, the paper synthesizes existing empirical evidence and analyzes real-world examples from widely used platforms such as Instagram and TikTok. The findings reveal that the highly visual nature of social media, coupled with algorithm-driven content distribution, intensifies exposure to idealized beauty standards and promotes continuous comparison with peers. This contributes to the increased self-awareness and bodily image insecurity women experience. Recommendations incorporate media literacy education, regulation on platform design, and the promotion of campaigns to product diversity and authentic representations of beauty.

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Since the 1990s, digital media has developed at an extremely rapid pace. In particular, in recent years, the digitalisation of the mass communication sector has progressed at an unprecedented rate. Against this backdrop, various forms of digital media have begun to enter people's lives and work. To study the impact of the development of digital media in China on the development of the female economy. This paper analyses the impact of digital media development on women's careers from the perspective of its influence on female employment, through literature review and analysis of specific application cases in China's digital media development. This paper finds that the development of digital media has gradually evolved into the mainstream media form in today's society. While providing people with diverse entertainment options, it has also created employment opportunities. Women, due to their natural advantages in personality and aesthetic preferences, have increased occupational suitability, meaning they are better suited for internet entrepreneurship. Therefore, the development of digital media has driven women's entrepreneurship and created employment opportunities for women.

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This literature review considers the applications of Virtual Reality (VR) and Augmented Reality (AR) technology for use in the communications strategy within sports, with a focus on major international sports events such as the Tokyo 2020 Olympics, the Paris 2024 Olympics, the Russian FIFA World Cups, and the Qatari FIFA World Cups. The paper highlights the spectacular shift in fan engagement and modes of communication in the sports industry, which has increased. Immersive technologies have revolutionized the traditional sports experience, optimizing viewer engagement and participation through creative applications. The findings indicate that while VR and AR hold much promise for enhancing audience engagement, there are large gaps in current research, as seen by the methods and practical applications of the said technologies. It is recommended that upcoming research try to bridge these gaps by emphasizing user experience and the overall impact of immersive technologies on sports communication.

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