Download pdf
Illustration in Children's Food Packaging Involved Methods and Applications
- 1 Chenmei Art School
* Author to whom correspondence should be addressed.
Abstract
With the growth of the global population, the children's food market is expanding, and the design of children's food packaging is increasingly being paid attention to. As an intuitive and vivid visual language, illustration plays a vital role in children's food packaging. It can not only attract children's attention and improve the appeal of the product but also increase the interest in the package through the story context and game elements, thereby enhancing children's awareness and loyalty to the brand. Therefore, the application method and effect of illustration in children's food packaging have become a problem worth studying. In-depth understanding of children's preferences and cognitive characteristics of illustration in different age groups is helpful to design food packaging that better meets children's needs. With the continuous expansion of the modern children's consumer market, illustration design, as an indispensable element in children's food packaging, has a unique visual appeal and emotional connection ability to attract children consumers. This paper will study the method of integrating illustration design into children's food packaging and discuss the three parts of hand-drawn design, vector drawing, and digital synthesis technology in detail. This paper aims to explore the application methods and effects of illustration in children's food packaging, identify the research gaps in this field by summarizing the current research progress, and put forward the research theme and specific problems of this paper. Then, the methods adopted in this study will be introduced in detail, and their significance will be expounded. Finally, future development will be predicted, and suggestions for possible problems will be put forward.
Keywords
illustration, children's food, packaging design, advertising
[1]. Fung Hin. (2023). Analysis of the use of illustration in children's food packaging design. Shanghai Packaging (06), 145-147. doi:10.19446/j.cnki.1005-9423.2023.06.047.
[2]. Duan, Yeon-kun. (2023). The application of children's illustration in food packaging design. Green Packaging (07), 91-94. doi:10.19362/j.cnki.cn10-1400/tb.2023.07.018.
[3]. Wang, Chun-Tao & Liu, Sun-Yi. (2023). Analysis of Flat Style Illustration Elements in Children's Food Packaging. Art Education (12), 212-215.
[4]. Zhou, Liang. (2024). The application of artificial intelligence illustration technology in food packaging. Green Packaging (05),126-129. doi:10.19362/j.cnki.cn10-1400/tb.2024.05.027.
[5]. SU, C., & Naeim, F. (2023). The Impact of Illustrations in Children's Food Packaging on the Psychology of Chinese Children. Indonesian Journal of Art and Design Studies, 2(2), 166-173.
Cite this article
Liang,N. (2024). Illustration in Children's Food Packaging Involved Methods and Applications. Communications in Humanities Research,35,193-197.
Data availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
Disclaimer/Publisher's Note
The statements, opinions and data contained in all publications are solely those of the individual author(s) and contributor(s) and not of EWA Publishing and/or the editor(s). EWA Publishing and/or the editor(s) disclaim responsibility for any injury to people or property resulting from any ideas, methods, instructions or products referred to in the content.
About volume
Volume title: Proceedings of the 3rd International Conference on Art, Design and Social Sciences
© 2024 by the author(s). Licensee EWA Publishing, Oxford, UK. This article is an open access article distributed under the terms and
conditions of the Creative Commons Attribution (CC BY) license. Authors who
publish this series agree to the following terms:
1. Authors retain copyright and grant the series right of first publication with the work simultaneously licensed under a Creative Commons
Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this
series.
2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the series's published
version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial
publication in this series.
3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and
during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See
Open access policy for details).