Research Article
Open access
Published on 27 August 2024
Download pdf
Wang,Y. (2024).The "Female-to-Male" Phenomenon in Short Videos: A Feminist Media Analysis.Communications in Humanities Research,45,15-20.
Export citation

The "Female-to-Male" Phenomenon in Short Videos: A Feminist Media Analysis

Yuqing Wang *,1,
  • 1 Tiangong University

* Author to whom correspondence should be addressed.

https://doi.org/10.54254/2753-7064/45/20240070

Abstract

Feminist media analysis is a set of critical analytical tools used to understand how different kinds of media contribute to the molding of gender and identity, which has played a crucial part in the development of feminism and the media-driven society. This paper conducts a feminist media analysis to investigate the phenomenon of "female-to-male" presentations in TikTok short videos. This paper aims to challenge some traditional notions of "performing gender," as conceptualized by digital media theories, which disrupt established performance standards and promote broader acceptance of diverse practices. Focusing on TikTok users Dayao Tongxue, Chen Lijun, Lapmoby, and Northeast Rain Sister, this research analyzes the content and influence of those influencers to understand how their performances challenge conventional norms and cultivate inclusiveness. The research concludes by examining the impact of social media on the formation of gender identity, specifically in the transition from language-sex to the identification as male or female.

Keywords

TikTok, gender performativity, feminist media analysis, gender diversity

[1]. Wu, Q., Jiang, H., & Lu, W. (2023, July). Exploring the Empowerment of Chinese Women’s Discourse in Tik Tok. In International Conference on Human-Computer Interaction (pp. 306-316). Cham: Springer Nature Switzerland.

[2]. Bachmann, I., Harp, D., & Loke, J. (2018). Through a feminist kaleidoscope: Critiquing media, power, and gender inequalities. Feminist approaches to media theory and research, 1-15.

[3]. Mhalla, M., Yun, J., & Nasiri, A. (2020). Video-sharing apps business models: TikTok case study. International Journal of Innovation and Technology Management, 17(07), 2050050.

[4]. Noelle-Neumann, E. (1993). The spiral of silence: Public opinion--Our social skin. University of Chicago Press.

[5]. Molyneux, L., & Holton, A. E. (2015). Branding (Health) Journalism: Perceptions, practices, and emerging norms. Digital Journalism, 3(2), 225-242. DOI: 10.1080/21670811.2014.906927

[6]. Butler, J. (1990). Gender Trouble: Feminism and the Subversion of Identity. Routledge.

[7]. Halberstam, J. (1998). Female Masculinity. Duke University Press.

[8]. Mulvey, L. (1975). Visual Pleasure and Narrative Cinema. Screen, 16(3), 6-18. DOI: 10.1093/screen/16.3.6

[9]. Adobe Blog. (2022). The New-Era of Self Expression: How the next generation are tackling social media, creativity and authenticity. https://blog.adobe.com/en/publish/2022/07/05/new-era-of-self-expression-how-the-next-generation-are-tackling-social-media-creativity-and-authenticity

[10]. Hammack, P. L., & Manago, A. Researchers explain social media’s role in rapidly shifting social norms on gender and sexuality. UC Santa Cruz News. May 29, 2024.

[11]. Hammack, P. L., et al. (2024). The psychology of sexual and gender diversity in the 21st century: Social technologies and stories of authenticity. American Psychologist. DOI: 10.1037/amp0001366.

Cite this article

Wang,Y. (2024).The "Female-to-Male" Phenomenon in Short Videos: A Feminist Media Analysis.Communications in Humanities Research,45,15-20.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

Disclaimer/Publisher's Note

The statements, opinions and data contained in all publications are solely those of the individual author(s) and contributor(s) and not of EWA Publishing and/or the editor(s). EWA Publishing and/or the editor(s) disclaim responsibility for any injury to people or property resulting from any ideas, methods, instructions or products referred to in the content

About volume

Volume title: Proceedings of the 3rd International Conference on Art, Design and Social Sciences

Conference website: https://www.icadss.org/
ISBN:978-1-83558-607-5(Print) / 978-1-83558-608-2(Online)
Conference date: 18 October 2024
Editor:Enrique Mallen
Series: Communications in Humanities Research
Volume number: Vol.45
ISSN:2753-7064(Print) / 2753-7072(Online)

© 2024 by the author(s). Licensee EWA Publishing, Oxford, UK. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license. Authors who publish this series agree to the following terms:
1. Authors retain copyright and grant the series right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this series.
2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the series's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this series.
3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See Open access policy for details).