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The Impact of the Digital Transformation of Chinese Cultural Products on Marketing and Communication Strategies
- 1 Bournemouth University
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Abstract
In an era defined by globalization and rapid technological advancement, China’s cultural industry is undergoing a significant transformation. This study investigates the profound effects of digital transformation on China’s cultural industry, focusing on digital cultural innovation products such as digital art, virtual reality experiences, and online cultural creations. As globalization and technological advancements reshape cultural production, dissemination, and consumption, China’s digital cultural sector has emerged as a significant global player. This research systematically reviews literature, industry reports, and case studies to analyze how Chinese digital cultural products are influencing marketing and communication strategies. The findings reveal that advancements in virtual reality, augmented reality, and artificial intelligence are leading to the creation of immersive and diverse cultural experiences, significantly enhancing consumer engagement and market reach. The study also highlights the transformative role of digital tools in marketing, including dynamic content creation and interactive experiences, while addressing challenges such as market saturation and the need for balanced engagement strategies. Future research should incorporate quantitative and qualitative data to further explore these dynamics.
Keywords
Digital transformation, Chinese cultural products, Marketing strategies, Communication strategies, Cultural innovation
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Cite this article
Guan,X. (2024). The Impact of the Digital Transformation of Chinese Cultural Products on Marketing and Communication Strategies. Communications in Humanities Research,44,53-59.
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Volume title: Proceedings of the 3rd International Conference on Art, Design and Social Sciences
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