A Systematic Review of Public Relations Research in the Context of Artificial Intelligence

Xinyu Zhao

doi:10.54254/2753-7064/36/2024BJ1000

Research Article

Open access

Published on 18 October 2024

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Zhao,X. (2024). A Systematic Review of Public Relations Research in the Context of Artificial Intelligence. Communications in Humanities Research,36,92-101.

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A Systematic Review of Public Relations Research in the Context of Artificial Intelligence

Xinyu Zhao *^,1,

¹ MinZu University of China

* Author to whom correspondence should be addressed.

https://doi.org/10.54254/2753-7064/36/2024BJ1000

Abstract

In the context of the rapid development of artificial intelligence technology, this article provides a systematic review of public relations research in the context of artificial intelligence to provide valuable references for future public relations research and practice. Collect literature data from CNKI, use systematic review methods to select literature that meets the standards, and sort and summarize it from four dimensions: application background, application scenarios, challenges faced, and response measures. Research has found that currently, applying artificial intelligence technology to public relations practice has become a basic consensus in academia; The paradigm of public relations research in the era of artificial intelligence has changed; In the short term, artificial intelligence technology will not completely replace public relations personnel; The measures for responding to public relations in the era of artificial intelligence can be summarized and divided into two levels: theoretical and practical. In the future, it is necessary to further explore and improve public relations theories related to artificial intelligence, construct new analytical frameworks and research methods to adapt to the changes brought about by technology.

Keywords

Public relations, Digital public relations, Artificial intelligence, Intelligent technology, Product marketing

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Cite this article

Zhao,X. (2024). A Systematic Review of Public Relations Research in the Context of Artificial Intelligence. Communications in Humanities Research,36,92-101.

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About volume

Volume title: Proceedings of ICADSS 2024 Workshop: International Forum on Intelligent Communication and Media Transformation

Conference website: https://2024.icadss.org/

ISBN：978-1-83558-451-4(Print) / 978-1-83558-452-1(Online)

Conference date: 18 October 2024

Editor：Enrique Mallen

Series: Communications in Humanities Research

Volume number: Vol.36

ISSN：2753-7064(Print) / 2753-7072(Online)

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