The Influence of Facial Features on the Attractiveness of Game Faces

Research Article
Open access

The Influence of Facial Features on the Attractiveness of Game Faces

Dan Kang 1 , Duanwen Li 2* , Yuchen Liu 3
  • 1 Department of Social Services, WenZheng College of Soochow University, Suzhou, Jiangsu Province, 215104, China    
  • 2 School of Electronic and Optical Engineering, Nanjing University of Science and Technology, Nanjing, Jiangsu Province, 210094, China    
  • 3 School of Mechanical and Equipment Engineering, Hebei University of Engineering, Shijiazhuang, Hebei Province, 050000, China    
  • *corresponding author haloldw@njust.edu.cn
CHR Vol.3
ISSN (Print): 2753-7072
ISSN (Online): 2753-7064
ISBN (Print): 978-1-915371-29-4
ISBN (Online): 978-1-915371-30-0

Abstract

The study of the psychology of facial attractiveness emerged in the 1970s. Facial attractiveness plays an important role in important social decisions as well as in daily life. In this research, 30 university student participants (15 female and 15 male) were selected for this study to compare the effects of facial feature relationships (eye spacing and eyebrow spacing) on the face attractiveness of game characters by scoring on a psychological scale. The results showed that among the nine combinations of eye spacing and eyebrow spacing, the combination of medium eye spacing and medium eyebrow-eye interval has the greatest face attractiveness; face attractiveness varies significantly by eye spacing type, with medium eye spacing having the highest face attractiveness; and eye spacing type has an interactive effect with gender.

Keywords:

facial attractiveness, facial features, game faces

Kang,D.;Li,D.;Liu,Y. (2023). The Influence of Facial Features on the Attractiveness of Game Faces. Communications in Humanities Research,3,619-625.
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References

[1]. Zhou, G. M., Zheng, R. Y., Lin, J., & Liu, X. Ge. (2022). Holistic representations of face attractiveness and its dynamic enhancement. Advances in Psychological Science, 30(7), 1429.

[2]. Rhodes, G. (2006). The evolutionary psychology of facial beauty. Annual review of psychology, 57, 199.

[3]. Chen, E. Z., Fang, H., Shen, N., Wu, M.R., Zheng, L.Y., Wang, J.M., & Lu, Y.J. (2013). Spatial relationships of facial features and the effect of skin colour brightness on the attractiveness of cartoon faces. Psychological Development and Education, 29(6), 561-570.

[4]. Baudouin, J. Y., & Tiberghien, G. (2004). Symmetry, averageness, and feature size in the facial attractiveness of women. Acta psychological, 117(3), 313-332.

[5]. Li, O., & Chen, H. (2010). A review and prospective of face attractiveness. Advances in Psychological Science, (3), 472-479.

[6]. Liu, S., Li, Y., Tan, Q., Xu, Q., & Zhang, L. (2016). Mechanisms of the influence of gendered traits on the evaluation of face attractiveness. In Proceedings of the 19th National Conference on Psychology Abstracts.

[7]. Wen, F. F., & Zuo, B. (2012). The effect of masculinity and femininity on face preference - An examination based on image processing techniques and eye movements. Journal of Psychology, 44(1), 14-29.

[8]. Chen, Y. Z., Fang, H., Shen, N., Wu, M. R., Zheng, L. Y., Wang, J. M., & Lu, Y. J. (2013). Spatial relationships of facial features and the effect of skin colour brightness on the attractiveness of cartoon faces. Psychological Development and Education, 29(6), 561-570.

[9]. Zhang, Y., Zhao, P. Q., Kong, F. C., & Zhao, L. N. (2015). The effect of facial features on the attractiveness of cartoon faces. Psychological and Behavioral Research, 13(6), 751.

[10]. Stepanova, E. V., & Strube, M. J. (2018). Attractiveness as a function of skin tone and facial features: Evidence from categorization studies. The Journal of General Psychology, 145(1), 1-20.

[11]. Fink, B., Grammer, K., & Thornhill, R. (2001). Human (Homo sapiens) facial attractiveness in relation to skin texture and color. Journal of Comparative Psychology, 115(1), 92.

[12]. Lu, Y., Zhao, J., & Xu, Z. L. (2016). A study of gender differences in perceived preferences for face attractiveness and motivated behavior. Chinese Sex Science, (9), 134-138.

[13]. Wan, C. Y., Wang, J. M., Zhu, L., & Lu, Y. J. (2019). A study on the interaction between the attractiveness of real and cartoon faces and facial expressions in older children. Collection, 6.

[14]. Zhang, Y., Kong, F. C., Guo, Y., Ren, J., & Chen, H. (2012). Implicit or explicit memory: An ERP study of female face attractiveness memory preferences. Journal of Peking University: Natural Sciences Edition, 48(1), 160-168.

[15]. Zhang, Y., Kong, F.C., Chen, H., Xiang, Y.F., Gao, X., & Chen, M.Y. (2010). Men’s perceived preference for female face attractiveness: Evidence from ERP. Journal of Psychology, 42(11), 1060-1072.

[16]. Zhou, J. N.(2020).The effect of face colour on the perception of face attractiveness (Master’s thesis, Northwest Normal University).https://kns.cnki.net/KCMS/detail/detail.aspx?dbname=CMFD202101&filename=1020977521.nh

[17]. Holzwarth, M., Janiszewski, C., & Neumann, M. (2006). The Influence of Avatars on Online Consumer Shopping Behavior. Journal of Marketing, 70, 19 - 36.

[18]. Bai, L. N. (2020). The influence of face attractiveness on altruistic behavior (Master’s thesis, Beijing Forestry University). https://kns.cnki.net/KCMS/detail/detail.aspx?dbname=CMFD202101&filename=1020338758.nh

[19]. Wu,Y. N.(2018). Research on the influence of face trait-based reasoning on individual behavior and preference: behavioral and cognitive neuroscience perspectives (Doctoral dissertation, Beijing University of Posts and Telecommunications).https://kns.cnki.net/KCMS/detail/detail.aspx?dbname=CDFDLAST2018&filename=1018116401.nh

[20]. Aharon, I., Etcoff, N., Ariely, D., Chabris, C. F., O'connor, E., & Breiter, H. C. (2001). Beautiful faces have variable reward value: fMRI and behavioral evidence. Neuron, 32(3), 537-551.

[21]. Nakamura, K., & Kawabata, H. (2014). Attractive faces temporally modulate visual attention. Frontiers in Psychology, 5, 620.

Cite this article

Kang,D.;Li,D.;Liu,Y. (2023). The Influence of Facial Features on the Attractiveness of Game Faces. Communications in Humanities Research,3,619-625.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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About volume

Volume title: Proceedings of the International Conference on Interdisciplinary Humanities and Communication Studies (ICIHCS 2022), Part 1

ISBN：978-1-915371-29-4(Print) / 978-1-915371-30-0(Online)
Editor：Faraz Ali Bughio, David T. Mitchell
Conference website: https://www.icihcs.org/
Conference date: 18 December 2022
Series: Communications in Humanities Research
Volume number: Vol.3
ISSN：2753-7064(Print) / 2753-7072(Online)

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References

[1]. Zhou, G. M., Zheng, R. Y., Lin, J., & Liu, X. Ge. (2022). Holistic representations of face attractiveness and its dynamic enhancement. Advances in Psychological Science, 30(7), 1429.

[2]. Rhodes, G. (2006). The evolutionary psychology of facial beauty. Annual review of psychology, 57, 199.

[3]. Chen, E. Z., Fang, H., Shen, N., Wu, M.R., Zheng, L.Y., Wang, J.M., & Lu, Y.J. (2013). Spatial relationships of facial features and the effect of skin colour brightness on the attractiveness of cartoon faces. Psychological Development and Education, 29(6), 561-570.

[4]. Baudouin, J. Y., & Tiberghien, G. (2004). Symmetry, averageness, and feature size in the facial attractiveness of women. Acta psychological, 117(3), 313-332.

[5]. Li, O., & Chen, H. (2010). A review and prospective of face attractiveness. Advances in Psychological Science, (3), 472-479.

[6]. Liu, S., Li, Y., Tan, Q., Xu, Q., & Zhang, L. (2016). Mechanisms of the influence of gendered traits on the evaluation of face attractiveness. In Proceedings of the 19th National Conference on Psychology Abstracts.

[7]. Wen, F. F., & Zuo, B. (2012). The effect of masculinity and femininity on face preference - An examination based on image processing techniques and eye movements. Journal of Psychology, 44(1), 14-29.

[8]. Chen, Y. Z., Fang, H., Shen, N., Wu, M. R., Zheng, L. Y., Wang, J. M., & Lu, Y. J. (2013). Spatial relationships of facial features and the effect of skin colour brightness on the attractiveness of cartoon faces. Psychological Development and Education, 29(6), 561-570.

[9]. Zhang, Y., Zhao, P. Q., Kong, F. C., & Zhao, L. N. (2015). The effect of facial features on the attractiveness of cartoon faces. Psychological and Behavioral Research, 13(6), 751.

[10]. Stepanova, E. V., & Strube, M. J. (2018). Attractiveness as a function of skin tone and facial features: Evidence from categorization studies. The Journal of General Psychology, 145(1), 1-20.

[11]. Fink, B., Grammer, K., & Thornhill, R. (2001). Human (Homo sapiens) facial attractiveness in relation to skin texture and color. Journal of Comparative Psychology, 115(1), 92.

[12]. Lu, Y., Zhao, J., & Xu, Z. L. (2016). A study of gender differences in perceived preferences for face attractiveness and motivated behavior. Chinese Sex Science, (9), 134-138.

[13]. Wan, C. Y., Wang, J. M., Zhu, L., & Lu, Y. J. (2019). A study on the interaction between the attractiveness of real and cartoon faces and facial expressions in older children. Collection, 6.

[14]. Zhang, Y., Kong, F. C., Guo, Y., Ren, J., & Chen, H. (2012). Implicit or explicit memory: An ERP study of female face attractiveness memory preferences. Journal of Peking University: Natural Sciences Edition, 48(1), 160-168.

[15]. Zhang, Y., Kong, F.C., Chen, H., Xiang, Y.F., Gao, X., & Chen, M.Y. (2010). Men’s perceived preference for female face attractiveness: Evidence from ERP. Journal of Psychology, 42(11), 1060-1072.

[16]. Zhou, J. N.(2020).The effect of face colour on the perception of face attractiveness (Master’s thesis, Northwest Normal University).https://kns.cnki.net/KCMS/detail/detail.aspx?dbname=CMFD202101&filename=1020977521.nh

[17]. Holzwarth, M., Janiszewski, C., & Neumann, M. (2006). The Influence of Avatars on Online Consumer Shopping Behavior. Journal of Marketing, 70, 19 - 36.

[18]. Bai, L. N. (2020). The influence of face attractiveness on altruistic behavior (Master’s thesis, Beijing Forestry University). https://kns.cnki.net/KCMS/detail/detail.aspx?dbname=CMFD202101&filename=1020338758.nh

[19]. Wu,Y. N.(2018). Research on the influence of face trait-based reasoning on individual behavior and preference: behavioral and cognitive neuroscience perspectives (Doctoral dissertation, Beijing University of Posts and Telecommunications).https://kns.cnki.net/KCMS/detail/detail.aspx?dbname=CDFDLAST2018&filename=1018116401.nh

[20]. Aharon, I., Etcoff, N., Ariely, D., Chabris, C. F., O'connor, E., & Breiter, H. C. (2001). Beautiful faces have variable reward value: fMRI and behavioral evidence. Neuron, 32(3), 537-551.

[21]. Nakamura, K., & Kawabata, H. (2014). Attractive faces temporally modulate visual attention. Frontiers in Psychology, 5, 620.

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