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Evaluation and Strategy Research on Multimodal Subtitle Translation of the Film "Chang'an 30000 Miles" from the Perspective of Cross Cultural Communication
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Abstract
In the context of globalization, subtitle translation plays a pivotal role in cultural exchange. This paper focuses on the multimodal subtitle translation of the movie Chang'an 30000 Miles. Given the importance of subtitle translation for cultural exchange under globalization and the shortcomings of existing research in specific cultural contexts, qualitative analysis of audience acceptance, and evaluation of translation strategy effectiveness, this study explores the audience's acceptance of different translation strategies and their influencing factors, as well as the flexibility of strategy selection and audience differences. The findings revealed that multimodal subtitle translation could significantly boost the cultural dissemination impact of films, and audiences do appreciate the merits of varied strategies. For instance, based on audience feedback, a hybrid strategy combining literal and free translation was recommended. Looking ahead, future research could expand and deepen from multiple perspectives, be it theoretical refinement or practical application improvement, to further elevate the quality of subtitle translation.
Keywords
Chang'an 30000 Miles, Multimodal subtitle translation, Cross cultural communication, Audience acceptance, Translation strategy
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Cite this article
Zhao,L. (2025). Evaluation and Strategy Research on Multimodal Subtitle Translation of the Film "Chang'an 30000 Miles" from the Perspective of Cross Cultural Communication. Communications in Humanities Research,61,71-79.
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