Exploring the Effect of Visualization and Communication of Popular Music with the Example of Douyin Platform

Research Article
Open access

Exploring the Effect of Visualization and Communication of Popular Music with the Example of Douyin Platform

Ziqi Yang 1*
  • 1 College of Journalism and Communication, Guangxi University, Nanning, China    
  • *corresponding author 1597204807@qq.com
CHR Vol.67
ISSN (Print): 2753-7072
ISSN (Online): 2753-7064
ISBN (Print): 978-1-80590-115-0
ISBN (Online): 978-1-80590-116-7

Abstract

The popularity of short video communication provides a new way of communication for popular music. As a popular short video platform, Douyin platform has become an important channel for popular music communication. This paper takes Douyin platform as an example, based on the analysis framework of use and gratification theory, discusses the communication effect of pop music and short video fusion, and how pop music meets the needs of users through visual communication. The research results show that the visual communication of pop music in the Douyin platform significantly enhances the appeal and interactivity of music, meets the needs of users in entertainment, social networking and information acquisition, and enriches the user 's music experience. This study provides a theoretical basis and practical guidance for the formulation of music communication strategies for each platform.

Keywords:

music communication, Tik Tok, pop music, visual communication, short video

Yang,Z. (2025). Exploring the Effect of Visualization and Communication of Popular Music with the Example of Douyin Platform. Communications in Humanities Research,67,12-17.
Export citation

References

[1]. Ma Xiaozhe. From auditory to visual experience: visual communication of music [ J ]. Musical Spacetime, 2015, (10): 111.

[2]. Lu Heng. Use and Satisfaction : A Labeled Theory [ J ].International Press, 2011,33 ( 02 ) : 11-18.DOI : 10.13495 / j.cnki.cjjc.2011.02.012.

[3]. Zhao Xiaolei. Brief analysis of the propagation characteristics of barrage video [ J ].Western Radio and Television, 2017, ( 01 ) : 17.

[4]. Lu Ran. Research on visual design innovation in the new media environment [ J ].Daguan, 2025, ( 01 ) : 27-29.

[5]. Huang Xiaoyin, Qiu Zihao. Technology Empowerment and Emotional Interaction : Research on Visual Music Communication of Douyin Platform [ J ]. Journal of Southwest Minzu University ( Humanities and Social Sciences Edition ), 2019,40 ( 08 ) : 156-161.

[6]. Cao Junjun, Zhao Zhian. Review of New Ideas and Methods of Music Communication Research in the New Media Era [ J ]. Chinese Music, 2024, ( 06 ) : 47-61.DOI : 10.13812 / j.cnki.cn11-1379 / j.2024.06.005.

[7]. Mei Ao, Hou Zhishuai. Originality identification of short video initial creation and re-creation [ J ].Journal of Wuhan University of Science and Technology ( Social Science Edition ), 2025,27 ( 01 ) : 25-32.

[8]. Yang Yu, Hu Di. Visual Immersion and Multi-Diffusion : Music Dissemination of Tik Tok Short Video Platform [ J ]. Audiovisual, 2021, ( 02 ) : 57-60.DOI : 10.13994 / j.cnki.stj.2021.02.013.

[9]. Xu Qiang. Recommendation algorithm and user experience optimization in short video marketing [ J ].Modern marketing ( late issue ), 2025, ( 04 ) : 67-69.DOI : 10.19932 / j.cnki.22-1256 / F.2025.04.067.

Cite this article

Yang,Z. (2025). Exploring the Effect of Visualization and Communication of Popular Music with the Example of Douyin Platform. Communications in Humanities Research,67,12-17.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

Disclaimer/Publisher's Note

The statements, opinions and data contained in all publications are solely those of the individual author(s) and contributor(s) and not of EWA Publishing and/or the editor(s). EWA Publishing and/or the editor(s) disclaim responsibility for any injury to people or property resulting from any ideas, methods, instructions or products referred to in the content.

About volume

Volume title: Proceedings of ICLLCD 2025 Symposium: Enhancing Organizational Efficiency and Efficacy through Psychology and AI

ISBN：978-1-80590-115-0(Print) / 978-1-80590-116-7(Online)
Editor：Rick Arrowood
Conference website: https://2025.icllcd.org/Boston.html
Conference date: 12 May 2025
Series: Communications in Humanities Research
Volume number: Vol.67
ISSN：2753-7064(Print) / 2753-7072(Online)

© 2024 by the author(s). Licensee EWA Publishing, Oxford, UK. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license. Authors who publish this series agree to the following terms:
1. Authors retain copyright and grant the series right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this series.
2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the series's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this series.
3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See Open access policy for details).

References

[1]. Ma Xiaozhe. From auditory to visual experience: visual communication of music [ J ]. Musical Spacetime, 2015, (10): 111.

[2]. Lu Heng. Use and Satisfaction : A Labeled Theory [ J ].International Press, 2011,33 ( 02 ) : 11-18.DOI : 10.13495 / j.cnki.cjjc.2011.02.012.

[3]. Zhao Xiaolei. Brief analysis of the propagation characteristics of barrage video [ J ].Western Radio and Television, 2017, ( 01 ) : 17.

[4]. Lu Ran. Research on visual design innovation in the new media environment [ J ].Daguan, 2025, ( 01 ) : 27-29.

[5]. Huang Xiaoyin, Qiu Zihao. Technology Empowerment and Emotional Interaction : Research on Visual Music Communication of Douyin Platform [ J ]. Journal of Southwest Minzu University ( Humanities and Social Sciences Edition ), 2019,40 ( 08 ) : 156-161.

[6]. Cao Junjun, Zhao Zhian. Review of New Ideas and Methods of Music Communication Research in the New Media Era [ J ]. Chinese Music, 2024, ( 06 ) : 47-61.DOI : 10.13812 / j.cnki.cn11-1379 / j.2024.06.005.

[7]. Mei Ao, Hou Zhishuai. Originality identification of short video initial creation and re-creation [ J ].Journal of Wuhan University of Science and Technology ( Social Science Edition ), 2025,27 ( 01 ) : 25-32.

[8]. Yang Yu, Hu Di. Visual Immersion and Multi-Diffusion : Music Dissemination of Tik Tok Short Video Platform [ J ]. Audiovisual, 2021, ( 02 ) : 57-60.DOI : 10.13994 / j.cnki.stj.2021.02.013.

[9]. Xu Qiang. Recommendation algorithm and user experience optimization in short video marketing [ J ].Modern marketing ( late issue ), 2025, ( 04 ) : 67-69.DOI : 10.19932 / j.cnki.22-1256 / F.2025.04.067.

For authors
Guide for authors Policies for authors Aims and scope Subscription Open access policy
For editors
Policies for editors Editorial board
For reviewers
Policies for reviewers Privacy policy

Cookies are used by this site.
Copyright © 2024 EWA Publishing, its licensors, and contributors. All rights reserved, including text and data mining, AI training, and similar technologies.