A Study of Female Body Shaming in the Fashion and Clothing Industry -Take Brandy Melville as an Example

Jiemiao Shen

doi:10.54254/2753-7064/8/20230953

Research Article

Open access

Published on 31 October 2023

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Shen,J. (2023). A Study of Female Body Shaming in the Fashion and Clothing Industry -Take Brandy Melville as an Example. Communications in Humanities Research,8,40-45.

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A Study of Female Body Shaming in the Fashion and Clothing Industry -Take Brandy Melville as an Example

Jiemiao Shen *^,1,

¹ University of British Columbia

* Author to whom correspondence should be addressed.

https://doi.org/10.54254/2753-7064/8/20230953

Abstract

Since ancient times, each era has had its own unique standard of beauty. The standards of beauty in modern society are very different from those in ancient times. In modern society, thin is beautiful, and women wear clothes to highlight their figures. This may not be a personal standard of beauty, but it has spread throughout society and is respected by many people. BM is an Italian clothing brand that goes by the full name Brandy Melville and is known for having only one size. BM style is a clothing style based on the clothes produced by this brand, which rose in the 1980s. Taking the BM style as an example, this paper will explore the origin, characteristics, popular reasons, and existing disputes of the BM style to demonstrate the aesthetic standards of today’s society. This kind of aesthetic standard first produces certain negative effects on the body. Women who don’t fit this criterion will get there in unhealthy ways. Secondly, it also has an impact on women’s psychology. If woman does not meet this standard, they will be discriminated against by the society, by man, even by other woman who fits that standard. These negative effects show how ridiculous this aesthetic is.

Keywords

fashion, BM style, body shame

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References

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Cite this article

Shen,J. (2023). A Study of Female Body Shaming in the Fashion and Clothing Industry -Take Brandy Melville as an Example. Communications in Humanities Research,8,40-45.

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About volume

Volume title: Proceedings of the 4th International Conference on Educational Innovation and Philosophical Inquiries

Conference website: https://www.iceipi.org/

ISBN：978-1-83558-039-4(Print) / 978-1-83558-040-0(Online)

Conference date: 7 August 2023

Editor：Enrique Mallen, Javier Cifuentes-Faura

Series: Communications in Humanities Research

Volume number: Vol.8

ISSN：2753-7064(Print) / 2753-7072(Online)

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