Effect Analysis of Digital Communication of Social Media from the Perspective of New Media

Xinyan Chen

doi:10.54254/2753-7064/10/20231242

Research Article

Open access

Published on 31 October 2023

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Chen,X. (2023). Effect Analysis of Digital Communication of Social Media from the Perspective of New Media. Communications in Humanities Research,10,61-66.

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Effect Analysis of Digital Communication of Social Media from the Perspective of New Media

Xinyan Chen *^,1,

¹ The University of Melbourne

* Author to whom correspondence should be addressed.

https://doi.org/10.54254/2753-7064/10/20231242

Abstract

At a time when everyone is using social media, new media gives people a new form of communication, digital communication. In the present digital communication, it has completely different characteristics from traditional media and changes people’s lives imperceptibly. People are no longer focused on the content of newspapers or magazines but more focused on global and personal content. Media is no longer something only professionals can use. Everyone can become a celebrity on the Internet. This essay analyzes the characteristics of digital communication brought by new media and what impression and harm it brings to creators, users, and advertisers, respectively. According to the research findings, social media has the characteristics of diversity, real-time, globalization and personalization. It gives creators a wider range of creative space, makes it easier for advertisers to find their target audience, and allows users to improve their Internet experience. While providing internet convenience, there are also risk of network security.

Keywords

new media, social media, advertiser, digital communication

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References

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Cite this article

Chen,X. (2023). Effect Analysis of Digital Communication of Social Media from the Perspective of New Media. Communications in Humanities Research,10,61-66.

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The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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About volume

Volume title: Proceedings of the 4th International Conference on Educational Innovation and Philosophical Inquiries

Conference website: https://www.iceipi.org/

ISBN：978-1-83558-043-1(Print) / 978-1-83558-044-8(Online)

Conference date: 7 August 2023

Editor：Enrique Mallen, Javier Cifuentes-Faura

Series: Communications in Humanities Research

Volume number: Vol.10

ISSN：2753-7064(Print) / 2753-7072(Online)

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