Analysis and Development Trend of Traditional Media and New Media Communication

Rui Yao

doi:10.54254/2753-7064/25/20231946

Research Article

Open access

Published on 3 January 2024

Download pdf

Yao,R. (2024). Analysis and Development Trend of Traditional Media and New Media Communication. Communications in Humanities Research,25,203-210.

Export citation

Analysis and Development Trend of Traditional Media and New Media Communication

Rui Yao *^,1,

¹ University of Toronto Mississauga

* Author to whom correspondence should be addressed.

https://doi.org/10.54254/2753-7064/25/20231946

Abstract

In the context of the new era, people's access to information has gradually been reformed with the development of science and technology. The wide application of network technology in new media communication not only improves the limitations of traditional media communication, but also effectively promotes the development of the news media communication industry to a higher level, efficiently realizes the instantaneous, large and comprehensive nature of information dissemination, and plays a huge role in the healthy and sustainable development of society. Since the 21st century, the rapid development of Internet information and digital technology, new media communication has also emerged. Cultural communication and news communication have ushered in new development opportunities, but also inevitably some challenges. Advances in digital technology are driving the digital transformation of traditional publications. The dissemination of culture and news is also increasingly the mainstream form of Internet culture and news new media communication. Many developed countries are actively using Internet technology to develop new media communication. This paper will analyse in detail the basic status quo of new media communication under the background of traditional media and the Internet era and look forward to its future development trend.

Keywords

new media communication, development trend, traditional media

View pdf

References

[1]. Bruhn, Manfred, Verena Schoenmueller, and Daniela B. Schäfer. "Are social media replacing traditional media in terms of brand equity creation?." Management research review 35.9 (2012): 770-790

[2]. Dewan, Sanjeev, and Jui Ramaprasad. "Social media, traditional media, and music sales." Mis Quarterly 38.1 (2014): 101-122

[3]. Dong, Miaofei. "Research on the Communication Path and Trend of Public Policy in the New Media Era." 2021 6th International Conference on Modern Management and Education Technology (MMET 2021). Atlantis Press, 2021

[4]. Zhu, Bokun. "The New Trend of Media Development in the Context of the Chinese Dream-Media Convergence." International Conference on Frontier Computing. Singapore: Springer Nature Singapore, 2021.

[5]. Duffy, Margaret E., and Esther Thorson. "Emerging trends in the new media landscape." Health communication in the new media landscape (2009): 93-116.

[6]. Howland, Dave, Mimi Larsen Becker, and Lawrence J. Prelli. "Merging content analysis and the policy sciences: A system to discern policy-specific trends from news media reports." Policy Sciences 39 (2006): 205-231.

[7]. Liu, Ying. "Research on the development trend and application of digital media art in graphic design education." The International Journal of Electrical Engineering & Education (2021): 0020720920984310.

[8]. Shao, Meng. "Measurement and Trend Analysis of New Media Coverage Topics Based on Comment Big Data Mining." Mathematical Problems in Engineering 2022 (2022).

[9]. Rafaeli, Sheizf. "From new media to communication." Sage annual review of communication research: Advancing communication science 16.1 (1988): 110-134.

[10]. Liu, Ping. "Investigation on the Development Trend and Characteristics of Media Convergence Based on Big Data Analysis." Journal of Physics: Conference Series. Vol. 1533. No. 2. IOP Publishing, 2020.

[11]. Tugtekin, Esra Barut, and Mustafa Koc. "Understanding the relationship between new media literacy, communication skills, and democratic tendency: Model development and testing." New media & society 22.10 (2020): 1922-1941.

[12]. Pavlik, John V. "Trends in new media research: A critical review of recent scholarship." Sociology Compass 7.1 (2013): 1-12.

[13]. Zhang, Zhi. "THE DEVELOPMENT TREND OF NEW MEDIA IN 5G ERA BASED ON SOCIAL PSYCHOLOGY." Psychiatria Danubina 34.suppl 1 (2022): 270-272.

[14]. Yang, Minghui. "Analysis on the Development Trend of the Integration of the Network and New Media Technology under the of School-Enterprise Cooperation Mode." 2022 Second International Conference on Artificial Intelligence and Smart Energy (ICAIS). IEEE, 2022.

Cite this article

Yao,R. (2024). Analysis and Development Trend of Traditional Media and New Media Communication. Communications in Humanities Research,25,203-210.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

Disclaimer/Publisher's Note

The statements, opinions and data contained in all publications are solely those of the individual author(s) and contributor(s) and not of EWA Publishing and/or the editor(s). EWA Publishing and/or the editor(s) disclaim responsibility for any injury to people or property resulting from any ideas, methods, instructions or products referred to in the content.

About volume

Volume title: Proceedings of the 2nd International Conference on Interdisciplinary Humanities and Communication Studies

Conference website: https://www.icihcs.org/

ISBN：978-1-83558-253-4(Print) / 978-1-83558-254-1(Online)

Conference date: 15 November 2023

Editor：Enrique Mallen, Javier Cifuentes-Faura

Series: Communications in Humanities Research

Volume number: Vol.25

ISSN：2753-7064(Print) / 2753-7072(Online)

© 2024 by the author(s). Licensee EWA Publishing, Oxford, UK. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license. Authors who publish this series agree to the following terms:
1. Authors retain copyright and grant the series right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this series.
2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the series's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this series.
3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See Open access policy for details).