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Is There an Opportunity for AAA Games to Develop in China?
- 1 Lingnan University
- 2 Lingnan University
* Author to whom correspondence should be addressed.
Abstract
China's video game industry has grown rapidly, however high-budget, high-quality AAA games remain scarce compared to Western markets. This paper examines key obstacles facing AAA game development in China. The prevailing free-to-play business model conflicts with the AAA model. Government regulations and censorship create barriers. Negative public attitudes constrain the industry. Lower incomes and less leisure time mean weaker demand for expensive AAA games versus quick mobile games. The paper analyzes Black Myth: Wukong, an upcoming AAA title based on Journey to the West. As China's most anticipated AAA game, it benchmarks progress and potential for domestic AAA gaming. It could also showcase Chinese culture globally.
Keywords
Chinese game market, Technology dilemma, Mainland gamers, AAA game
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Cite this article
Yu,C.;Hong,Z. (2024). Is There an Opportunity for AAA Games to Develop in China? . Communications in Humanities Research,27,88-98.
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Volume title: Proceedings of the 2nd International Conference on Interdisciplinary Humanities and Communication Studies
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