Volume 95

In the digital age, user behaviour has been fundamentally affected by social media. This paper looks at the effects of user generated content (UGC) on young Chinese female consumers’ (aged 18-28) purchase intentions in the fashion apparel category by comparing two of China’s leading social media platforms Douyin and Xiaohongshu by virtue of a content analysis and monitoring of network characteristics, as well as by means of a case study of luxury e-tailer NET-A-PORTER. The research indicates that Xiaohongshu’s detailed, informative and community-based user generated content promotes trust-based, data-driven purchase journeys, while Douyin’s fast-moving, entertainment and visually based UGC causes impulsive buying behaviour arising from viral trends and sharing of the peer network. The NET-A-PORTER case-study reinforces the need for platform specific marketing. This research furthers the understanding of platform governance and consumer behaviour prevailing in the digital environment, and seeks to provide useful insights for brands and marketers keen to connect with the young consumer in China.

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The research on the influence of subjective similarity on second language acquisition is relatively in-depth both domestically and internationally, but there is still a lack of research on the impact of subjective similarity on third language acquisition. This article analyzes the impact of differences in inter-lingual subjective and objective similarity on language transfer. This article analyzes how the subjective similarity judgment between languages can affect the occurrence of language transfer, and the difference in subjective and objective similarity can also have an impact on language transfer. The higher the subjective objective similarity, the more favorable it is for positive transfer to occur. Therefore, this article proposes the following suggestions: teachers should have a correct understanding and comprehension of the impact of subjective and objective similarity on learners' language learning. Through various teaching designs, actively guide learners to strengthen subjective similarity associations between languages during the process of trilingual acquisition, and help learners quickly form a reasonable framework and learning logic for trilingual acquisition cognition.

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This paper primarily addresses the courts' and society's prejudice against discrimination on race, with a particular focus on hair. Dreadlocks, a hairstyle deeply embedded in African tradition and representing their identity, have been met with pressure to be cut from society or specifically in workplace or schools. Despite their cultural significance and the fact that it shows their sense of belonging. While courts have sometimes affirmed such prejudices, the feelings of those discriminated against are rarely acknowledged and easy to identify. This paper will explore the details of two cases and the final court decisions, alongside personal insights, in order to raise greater awareness of this issue. This article will especially focus on  the CROWN Act and Title VII being used for the final court decisions by exploring and analyzing two related cases. The gap between the inflexible final law decision and the reality of people facing discrimination against them.

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From the perspective of literature review, this paper explores how emotional needs and adult attachment types jointly predict an individual's romantic motivation. The research background stems from attachment theory and self-determination theory. This theory holds that early attachment patterns and emotional needs (such as security, belongingness, and self-worth) constitute the core foundation for establishing and maintaining intimate relationships. The analysis of the research subjects indicates that people with secure attachment characteristics are more likely to establish trust and commitment, thereby stimulating relationship motivation; while those with anxious or avoidant attachment patterns will inevitably face difficulties in emotional regulation and have lower relationship satisfaction. The satisfaction of emotional needs (such as autonomy, belongingness, and intimacy) significantly enhances relationship satisfaction and long-term commitment, while the opposite leads to a decrease in motivation. The research methods mainly rely on a systematic review of empirical studies, including questionnaire surveys and longitudinal observations. The research results indicate that the security of attachment and the satisfaction of emotional needs both support the development and maintenance of romantic motivation. The conclusion is that future practice and research need to combine these two aspects. Regarding the thinking viewpoints on attachment and emotional needs, especially in psychotherapy and partner training, efforts should be made to increase the degree of need satisfaction and enhance emotional response capabilities, thereby establishing healthier and more stable romantic relationships.

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Under the backdrop of the rapid development of new media technologies, intelligent packaging has emerged, driving packaging to evolve from its traditional static form into an intelligent medium that integrates information transmission, emotional interaction, and technological realization. Particularly in the cosmetics industry, renowned brands such as L'Oréal,Gucci Beauty, and Watsons have incorporated technologies like NFC, RFID, AR interaction, and thermochromic color-changing into their packaging designs, which have been well-received by the public. This study takes the cosmetics industry as a core case and employs qualitative research methods, combining text analysis and case studies, to explore the visual communication mechanism of intelligent packaging in the context of new media. The research finds that intelligent packaging mainly reshapes consumers' perception and experience through the reconfiguration of the symbol system, the strengthening of narrative strategies, and the expansion of interactive design, significantly enhancing brand communication effectiveness and user emotional connection. However, it also faces challenges such as high technical costs, content homogenization, and audience stratification. In the future, it is imperative to seek a balance between technological functionality and aesthetic value.

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The contemporary philosophical interpretations of disease and illness can be classified into two dominant camps: naturalism and normativism. Influential as they are, both approaches overlook the lived, first-person experience of being ill. Against this backdrop, this paper develops a phenomenological account of health and illness grounded in Heidegger’s existential philosophy in an attempt to overcome the “inhuman” defect of the two mainstream approaches. Drawing on Heidegger’s philosophy, the paper interprets illness as an unhomely mode of existence in which the body ceases to be a transparent medium of engagement and becomes an obstacle to one’s projects. This account offers a richer understanding of human vulnerability and suggests a more patient-centered orientation for clinical practice. Yet the Heideggerian framework faces limits. It offers no clear threshold for illness and neglects the social, cultural, and normative dimensions of illness. This paper concludes that a comprehensive understanding of health and illness requires integrating phenomenological insight with empirical and ethical reflection in order to combine ontology and clinical care.

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Technology continues to advance, and artificial intelligence is vigorously developing. Emotional companionship AI has become a hot topic of discussion today. For young people, as society continues to develop, the pressure of survival is also increasing year by year. In a constantly competitive environment, young people need a lot of time to study, work, and strive to improve themselves. Their social time is constantly decreasing, but they need a simple and effective way to relieve stress. Emotional companionship AI meets this standard and requirement, and emotional companionship AI is changing the social relationship landscape of young people. Due to the continuous improvement of AI technology, the social needs of young people, and the good market value of emotional AI. AI has shifted from being tool-based and practical to being accompanied by emotions. Young people have become the main audience for emotional companionship AI due to the increasing social pressure, awkward social environment, and rising social costs. This article uses a review method to conduct research and integrate and reflect on the existing applications and literature of emotional companionship AI. It has been determined that emotional companionship AI has a profound social impact on young people. Human beings need to leverage the advantages of emotional companionship AI without violating moral norms and ethics. Utilizing emotional companionship AI to further optimize the social situation of young people.

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This article critically examines the moral and philosophical dimensions of terrorism, with a focus on the deliberate targeting of civilians. The discussion revolves around three fundamental questions: is attacking individuals considered terrorism, are such actions inherently immoral, and is it still necessary to investigate the underlying motivations? The study argues that deliberately instigating fear and violence among non-combatants aligns with essential concepts of terrorism, including definitions from the Stanford Encyclopedia of Philosophy and the United Nations. The article thereafter employs utilitarian and Kantian frameworks to analyze ethical evaluation. Kant maintains that perceiving individuals as means rather than ends is a violation of categorical imperatives, rendering such actions intrinsically immoral, irrespective of intent. Conversely, a utilitarian perspective acknowledges intentions and outcomes, allowing for conditional moral justification, albeit at the peril of detrimental relativism and the validation of violent justifications. In response to Michael Walzer and Judith Butler's objections, the paper stresses the dangers of moral relativism and how controversial the word "terrorism" is. Ultimately, it concludes that whereas assaulting civilians constitutes both terrorism and malevolence, rectifying fundamental political disparities and preventing repetition necessitate an understanding of the underlying causes. The strategy achieves a balance between moral absolutes and practical elements in order to bring about justice and stability around the world.

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Gender equality at work has increasingly attracted significant attention, being extensively examined in both academic discourse and workplace practice. It is also a key element for a sustainable enterprise and an important social development indicator. In this case women-friendly certification is an outside review system that is coming to try to help the company recruit and promote, equal pay, benefits and changes to the workplace environment. This paper wants to know if this certification is going to change what women do and if it’s going to have an impact. Just a showpiece label? Certification is a double edge sword, having both advantages and disadvantage as well. It triggers some changes in institutions; it makes woman who works and likes company have a good reputation. but there are also a lot of problems, such as being unfair, not transparent, and just for a short while. This paper states that women-friendly certificates are a push for promotion but probably not as much as you would think. it’s a long way from gender equality in a sector, and it would need far more stringent governance than people could ever enforce with our system. more data information, which is more than the quantity of the data provided in the report, even more cultural changes than what people have now.

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Cyberbullying is becoming a growing concern among teenagers. The negative impact of cyberbullying on teenagers includes deteriorating mental health, broken friendships, and decreased academic success. As more social interaction occurs online, it becomes significant to understand how young people make moral judgments in digital environments. Most studies so far focus on behavioral and emotional factors of cyberbullying. Only a few studies examine how moral development theories explain these behaviors. This review fills this gap by comparing major moral development theories, including Piaget’s stages, Kohlberg’s six-stage model, and social domain theory. It also examines how each framework explains cyberbullying. Stage theories describe the development of moral reasoning over time. In contrast, social domain theory offers a more detailed understanding of how adolescents navigate moral dilemmas online. Both theories together help explain how complex moral behavior can be in online spaces. Future research should combine the strengths of both theories and include cross-cultural perspectives.

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