Volume 42

As a cultural asset, animation IP has high commercial value. With the development of streaming media, many influential commercial animation IPs have appeared on online platforms. This paper employs a case analysis methodology to scrutinize Chiikawa, a comic that has garnered popularity across social media platforms in both China and Japan in recent years. By delving into its character symbols, satisfaction of consumer demand, marketing strategies, and providing a succinct overview of its evolution within the Chinese market, the paper elucidates the significance of animation IP communication on emerging media platforms, as well as the underlying factors contributing to its widespread appeal. Through empirical analysis of current social characteristics, it is believed that IP content should conform to public preferences and meet audience needs. It should not only meet aesthetic needs in appearance, but also resonate with people emotionally, help them resist the pressure of fast-paced life, and meet spiritual needs. In terms of marketing, IP should utilize new media platforms and expand multi-channel operations to capitalize on cultural resources and build a complete IP industry chain. This study provides a reference for subsequent related research reports, guides the creation of animation IP, and gives suggestions and inspirations in the context of the current situation of China’s animation IP business operation model.

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Within the framework of event theory, this study attempts to study the influence of participatory culture on fan loyalty of idol groups using BangTan Sonyeon Dan (BTS) as an example by means of interviews and questionnaires. Based on the results of existing studies, the study found that participatory culture basically presents a positive influence on fan loyalty. Unexpectedly, for one, interaction among fans does not largely reflect a dissipating effect on the negative emotions generated by negative news. For two, fans would be more inclined to consume products that are both meaningful to their personal lives and beneficial to the idols themselves. In conclusion, the study found that despite the differences in the pathways of influence between fan-fan interactions and interactions with idols themselves, the participatory culture of idol groups as a whole still showed a facilitating effect on fan loyalty. At the same time, fans still maintain a certain degree of consumption rationality in participatory culture, demonstrating the cultural advantage of participatory culture in guiding fans to mitigate impulsive consumption. This study empirically links the relationship between participatory culture and fan loyalty, and provides a model for the development of idol groups.

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At present, the issue of Japanese anime pop culture has received widespread attention from all walks of life. However, there are still insufficient studies on the relationship between character creation and commercialization. This paper analyzes the particularity of character building in Neon Genesis Evangelion and the influence and connection of character building on the commercialization of EVA. It is concluded that the characterization of EVA has the particularity of the times. It contains a lot of negative shaping and human nature analysis, and this characteristic has gained the audience's sense of recognition and empathy, thus promoting the development of commercialization. The commercialization of EVA is inseparable from the Japanese production committee system, and at the same time, character building is the fundamental reason that affects whether fans buy or not, character appearance is an important reason that affects the desire to buy. Based on this, this paper puts forward the following suggestions: Start with marketing and innovation to retain old audiences and attract new ones. Seize the hot spots of the times and maintain multi-sector cooperation.

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This paper reviews the impact of COVID-19 on Just in Time production in the automotive industry, focusing on the current situation and response in the field of supply chain management. The vulnerability of JIT systems has been exposed as supply chains have been disrupted due to the global lockdown policies brought about by the COVID-19 pandemic. The paper also discusses how automotive companies are coping during the pandemic and the possibility of transforming the production of medical devices. Drawing from various scholarly insights, this paper examines the transition from Just in Time to Just in Case, evaluates the effectiveness of this phenomenon in buffering supply chain disruption issues, and the results suggest that JIC may be the new popular trend in the future, providing more flexibility for businesses in an uncertain social environment. Finally, based on the experience of the automotive industry during the COVID-19 pandemic, this paper puts forward suggestions from three aspects: supply chain collaboration, information security protection, and seeking a balance between inventory and cost.

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This study explores the impact of K-pop stars on the brand image of luxury perfumes, with a particular focus on how Chinese university students perceive and behave towards perfumes endorsed by BLACKPINK members. This study employs a combination of textual analysis and questionnaire surveys to analyze the advertisements of four luxury perfume brands - Celine, Dior, YSL, and Tamburins- endorsed by BLACKPINK members. Through a survey of 117 Chinese university students, the relationship between the brand image conveyed by the advertisements and the consumers' brand perception is examined. The results indicate a high consistency between the visual and textual elements of the advertisements (such as the presentation style and emotional tone of the endorsers) and the perceived brand image by consumers. Moreover, the study reveals the synergistic effect of visual and textual elements in advertisements, which not only enhances the efficiency of brand information transmission but also improves consumers' overall perception and emotional connection with the brand. This study not only demonstrates the powerful influence of K-pop star endorsements but also provides important strategic insights for luxury brands in choosing endorsers and designing advertising strategies. By leveraging celebrity influence effectively, brands can achieve marketing goals and deepen the connection between consumers and the brand. Future research could further explore the relationship between different endorsers and different types of products, and how this relationship influences brand loyalty and purchasing behavior among various consumer groups.

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The K-pop industry, as a representative of South Korea's entertainment industry, has shown significant influence globally in recent years. With the continuous export of K-pop culture, its peripheral products, as a characteristic product, have gradually been actively sought after by a large number of fans. Among them, small cards, as a representative product of the peripheral industry, have gradually become popular and popular, but there is still consumption chaos in their consumption process. Based on globalization theory and cross-cultural communication theory, this article uses in-depth interview research methods to explore the psychology and specific mechanisms of small card consumption, while analyzing the problems and challenges it brings. This article analyzes that the forms of small card consumption are diverse, and their hot sales reflect the development of the fan economy and the dissemination of K-pop culture, providing theoretical and practical significance for the future development of the small card market. Based on this, the following suggestions are proposed: improving consumer awareness, regulating merchants and trading platforms, and strengthening government supervision.

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With the rapid development of the internet, it brings up the influencer’s economic, and also already immerse into people’s daily life. As a sponsor of influencer’s economic, get through their own influence, act on their followers. This paper takes sweet desert brand: Holiland as the research object, aim to discuss about how to shape the image of KOL, and using the KOL identity. This study analyzes how the brand combines internet use, to make an impact on consumers’ attitude and willingness to buy, in addition to increase the sales volume of products and brand awareness, to achieve brand transformation and upgrading, become the top of baking industry in China. This study adopted methods of literature review to analysis the characteristic of market and the strategy of spreading in systematically. Besides, it also provides relevant advices in marketing strategy. This research provides the basis of how to use the identity of KOL, lead the brand to take the road of sustainable development.

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K-pop merchandise, as one of the main trends in current fashion development, is continuously expanding its audience and influence, particularly among teenagers. This paper conducts a comprehensive study on the impact of K-pop merchandise on the consumer behavior of university students in Shanghai through surveys and interviews. It aims to analyze the consumption behaviors and preferences of these students concerning K-pop merchandise, thereby exploring the significant effects of K-pop merchandise on this student group. The study finds that the consumption behavior of Shanghai university students regarding K-pop merchandise has long-term characteristics. Their purchasing decisions are directly influenced by their internal economic levels and indirectly by the external behaviors of fan communities. However, the cognitive and rational levels of university students are also improving, and their consumption behavior towards K-pop merchandise is shifting towards more rational and value-based decision-making. Overall, the influence and reach of K-pop merchandise are growing, and it is expected to have a sustained impact on the consumption behavior of university students in Shanghai in the future.

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Over the years, social and emotional competence has received much attention as a key competence for the social development of individuals. The level of social and emotional competence has gradually become an important indicator for assessing students' personal social adaptability and well-being in life. Based on the global report of Social and Emotional Competence Measurement released by OECD in 2021, understanding parents and a good parent-child relationship will promote the development of social and emotional competence of primary and secondary school students to a certain extent. Under the educational background of home-school-society co-education, family education has become an important part of education. Research shows that a harmonious family atmosphere is more conducive to the healthy development of children's physical and mental health. Moreover, lower elementary school students are in the transition period and have the psychological characteristics of preschool children, such as insecurity, judgment, emotional instability, etc., which require more attention and guidance from parents, teachers, and society. This study analyzes relevant literature to investigate the influence of the parent-child relationship on the social and emotional competence of lower elementary school students and develops parent-child activities for the five major competencies of social and emotional competence.

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The communication analysis of Korean pop culture has been the topic of academic research. NewJeans, a K-pop girl group, is a popular global pop music group of the new generation, which has the characteristics of a typical example of cross-cultural communication and strong cultural attraction. This paper attempts to explore the great innovation of the K-pop industry by analyzing its cultural construction, and conducts an empirical study on the text analysis of NewJeans music works. The study found that by establishing a common connection with the market based on the cultural narratives of East Asia and the Western market, and fully utilizing its artistic pursuit as a literary and artistic work, it can express its cultural core of companionship aimed at the young market group, combine the retro elements of the millennium with contemporary popular culture, endow Western mythological stories with contemporary metaphors and modernized expressions, and thus achieve a balance between artistic and market value. Through the analysis of the cultural construction of NewJeans, it can be seen that under the macro-guidance of global market demand, only by respecting the market characteristics of different regions, tapping the internal needs of consumers and guiding the situation in different cross-cultural perspectives can the success probability of cross-cultural communication be increased.

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