Volume 42

As a cultural asset, animation IP has high commercial value. With the development of streaming media, many influential commercial animation IPs have appeared on online platforms. This paper employs a case analysis methodology to scrutinize Chiikawa, a comic that has garnered popularity across social media platforms in both China and Japan in recent...

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Within the framework of event theory, this study attempts to study the influence of participatory culture on fan loyalty of idol groups using BangTan Sonyeon Dan (BTS) as an example by means of interviews and questionnaires. Based on the results of existing studies, the study found that participatory culture basically presents a positive influence ...

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At present, the issue of Japanese anime pop culture has received widespread attention from all walks of life. However, there are still insufficient studies on the relationship between character creation and commercialization. This paper analyzes the particularity of character building in Neon Genesis Evangelion and the influence and connection of c...

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This paper reviews the impact of COVID-19 on Just in Time production in the automotive industry, focusing on the current situation and response in the field of supply chain management. The vulnerability of JIT systems has been exposed as supply chains have been disrupted due to the global lockdown policies brought about by the COVID-19 pandemic. Th...

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This study explores the impact of K-pop stars on the brand image of luxury perfumes, with a particular focus on how Chinese university students perceive and behave towards perfumes endorsed by BLACKPINK members. This study employs a combination of textual analysis and questionnaire surveys to analyze the advertisements of four luxury perfume brands...

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The K-pop industry, as a representative of South Korea's entertainment industry, has shown significant influence globally in recent years. With the continuous export of K-pop culture, its peripheral products, as a characteristic product, have gradually been actively sought after by a large number of fans. Among them, small cards, as a representativ...

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With the rapid development of the internet, it brings up the influencer’s economic, and also already immerse into people’s daily life. As a sponsor of influencer’s economic, get through their own influence, act on their followers. This paper takes sweet desert brand: Holiland as the research object, aim to discuss about how to shape the image of KO...

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K-pop merchandise, as one of the main trends in current fashion development, is continuously expanding its audience and influence, particularly among teenagers. This paper conducts a comprehensive study on the impact of K-pop merchandise on the consumer behavior of university students in Shanghai through surveys and interviews. It aims to analyze t...

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Over the years, social and emotional competence has received much attention as a key competence for the social development of individuals. The level of social and emotional competence has gradually become an important indicator for assessing students' personal social adaptability and well-being in life. Based on the global report of Social and Emot...

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The communication analysis of Korean pop culture has been the topic of academic research. NewJeans, a K-pop girl group, is a popular global pop music group of the new generation, which has the characteristics of a typical example of cross-cultural communication and strong cultural attraction. This paper attempts to explore the great innovation of t...

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