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A Study of People's Impulse Spending Psychology under the Influence of Online Social Media
- 1 Yonsei University
* Author to whom correspondence should be addressed.
Abstract
Nowadays, with the growth of social networks, countless advertisers advertise and promote their products through social media. Some media content is directly labelled as advertising and promotes their products. Some media content will not be labelled as such, but will reveal the product subliminally and demonstrate its benefits through social media platforms or blogger videos, so that consumers unconsciously desire to buy the product. Regardless of the content of the adverts, advertisers are having great success with social media platforms these days, while at the same time making people do a lot of unnecessary spending. this study will do a series of research on this phenomenon. By looking up relevant psychological literature, setting up questionnaires and collecting and analysing data, this study will analyse and study the psychology involved in some impulsive consumption behaviours that occur when people use social networks. This way, people who make impulse purchases of products advertised by advertisers can be clear about the psychology that drove them to make impulse purchases, and can better prevent impulse purchases in the future.
Keywords
social networks, impulse purchases, advertisement
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Cite this article
Xie,R. (2024). A Study of People's Impulse Spending Psychology under the Influence of Online Social Media. Lecture Notes in Education Psychology and Public Media,56,53-60.
Data availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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Volume title: Proceedings of the 5th International Conference on Education Innovation and Philosophical Inquiries
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