Influence of Social Media on the Application of Chinese Traditional Cultural Elements in the Fashion Industry

Research Article
Open access

Influence of Social Media on the Application of Chinese Traditional Cultural Elements in the Fashion Industry

Junjie Yu 1*
  • 1 Hubei Institute of Fine Arts, Jiangxia District, Limiao Road, Wuhan, Hubei, China    
  • *corresponding author 2021004048@poers.edu.pl
LNEP Vol.4
ISSN (Print): 2753-7056
ISSN (Online): 2753-7048
ISBN (Print): 978-1-915371-33-1
ISBN (Online): 978-1-915371-34-8

Abstract

The New Chinese Style is a popular outfit style in China, but it is still undergoing development. The purpose of this paper is to analyze the relationship between social media and New Chinese Style using a case study approach. According to the results, social media plays an essential role in the development of popular style and communication. The popularity of New Chinese Style on social media is inextricably linked to sales of New Chinese Style garments online shopping, and the comments of users also influence the design direction of New Chinese Style garments. The authenticity of information uploaded to social media should be strictly controlled. In addition, fashion designers should learn what is the true essence of Chinese traditional culture before designing clothes.

Keywords:

New Chinese Style, communication, Chinese traditional culture

Yu,J. (2023). Influence of Social Media on the Application of Chinese Traditional Cultural Elements in the Fashion Industry. Lecture Notes in Education Psychology and Public Media,4,110-117.
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References

[1]. Jam.(2021) NEW CHINESE STYLE: MIX AND MATCH THE CLASSIC AND MODERN CHINESE STYLES. https://www.renotalk.com/article/new-chinese-style.

[2]. Chen, H. (2016)"Neutral and Beautiful": the Aesthetic Care of New Chinese Design Style. Journal of South China Normal University (Social Science Edition)., 4; 187-190.

[3]. Xie, Y. (2022). An Exploration of the Identity of Contemporary Chinese Hanfu Enthusiasts On Chinese Social Platform Weibo. In: 2022 8th International Conference on Humanities and Social Science Research (ICHSSR 2022). Chongqing. pp. 313-318.

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[5]. Tencent. (2018) Little Red Book enters Tencent Global Partner Conference, bringing the good life into reality. https://tech.qq.com/a/20181102/010819.htm.

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[8]. Back Office Business Advisor Ordering Market Insights. (2022) Taobao’s search popularity trend of ‘New Chinese Style’.

[9]. Qiangua Data. (2022) topic analyze. http://app.qian-gua.com/#/topic/detail/921096/eb804.

[10]. Qiangua Data. (2022) topic analyze. http://app.qian-gua.com/#/topic/detail/1658434/bd5e88.

[11]. Qiangua Data. (2022) topic analyze. http://app.qian-gua.com/#/topic/detail/279139/4ab4af.

[12]. Qiangua Data. (2022) topic analyze. http://app.qian-gua.com/#/topic/detail/1457691/aa2b1d.

[13]. Back Office Business Advisor Ordering Market Insights. (2022) Taobao’s Transaction index trend of ‘New Chinese Style’.

[14]. Back Office Business Advisor Ordering Market Insights. (2022) Taobao’s Payment Conversion trend of 'New Chinese Style'.

[15]. Meng, L. (2022) Innovative thinking and design method of New Chinese Style clothing. Clothing Designer, Z1:94-98.

[16]. Wu, R.J., Feng, L.L. (2022) Review on New Chinese Style clothing design aesthetics based on minimalism. Clothing Designer, 2022 (05): 105-109.

[17]. Liu, F. (2013) Research on "New Chinese Style" clothing design. Qingdao University.

[18]. Tian, Y. (2020) Research on User Relationship Network of Social E-commerce Platform. Nanjing University.

[19]. Tong, X. (2002) Network and social communication. Guiyang: Guizhou People's Publishing House.

Cite this article

Yu,J. (2023). Influence of Social Media on the Application of Chinese Traditional Cultural Elements in the Fashion Industry. Lecture Notes in Education Psychology and Public Media,4,110-117.

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The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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About volume

Volume title: Proceedings of the International Conference on Interdisciplinary Humanities and Communication Studies (ICIHCS 2022), Part 3

ISBN：978-1-915371-33-1(Print) / 978-1-915371-34-8(Online)
Editor：Muhammad Idrees, Matilde Lafuente-Lechuga
Conference website: https://www.icihcs.org/
Conference date: 18 December 2022
Series: Lecture Notes in Education Psychology and Public Media
Volume number: Vol.4
ISSN：2753-7048(Print) / 2753-7056(Online)

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References

[1]. Jam.(2021) NEW CHINESE STYLE: MIX AND MATCH THE CLASSIC AND MODERN CHINESE STYLES. https://www.renotalk.com/article/new-chinese-style.

[2]. Chen, H. (2016)"Neutral and Beautiful": the Aesthetic Care of New Chinese Design Style. Journal of South China Normal University (Social Science Edition)., 4; 187-190.

[3]. Xie, Y. (2022). An Exploration of the Identity of Contemporary Chinese Hanfu Enthusiasts On Chinese Social Platform Weibo. In: 2022 8th International Conference on Humanities and Social Science Research (ICHSSR 2022). Chongqing. pp. 313-318.

[4]. China Internet Network Information Center. (2022) CNNIC reports 49th Statistical Report on the Development of China's Internet Network. http://www.cnnic.net.cn/gywm/xwzx/rdxw/20172017_7086/202202/t20220225_71724.htm.

[5]. Tencent. (2018) Little Red Book enters Tencent Global Partner Conference, bringing the good life into reality. https://tech.qq.com/a/20181102/010819.htm.

[6]. Qiangua Data. (2022) topic analyze. http://app.qian-gua.com/#/topic/detail/9500/181ad4.

[7]. Qiangua Data. (2022) Keyword Export. http://app.qian-gua.com/#/monitor/keywordExport/home.

[8]. Back Office Business Advisor Ordering Market Insights. (2022) Taobao’s search popularity trend of ‘New Chinese Style’.

[9]. Qiangua Data. (2022) topic analyze. http://app.qian-gua.com/#/topic/detail/921096/eb804.

[10]. Qiangua Data. (2022) topic analyze. http://app.qian-gua.com/#/topic/detail/1658434/bd5e88.

[11]. Qiangua Data. (2022) topic analyze. http://app.qian-gua.com/#/topic/detail/279139/4ab4af.

[12]. Qiangua Data. (2022) topic analyze. http://app.qian-gua.com/#/topic/detail/1457691/aa2b1d.

[13]. Back Office Business Advisor Ordering Market Insights. (2022) Taobao’s Transaction index trend of ‘New Chinese Style’.

[14]. Back Office Business Advisor Ordering Market Insights. (2022) Taobao’s Payment Conversion trend of 'New Chinese Style'.

[15]. Meng, L. (2022) Innovative thinking and design method of New Chinese Style clothing. Clothing Designer, Z1:94-98.

[16]. Wu, R.J., Feng, L.L. (2022) Review on New Chinese Style clothing design aesthetics based on minimalism. Clothing Designer, 2022 (05): 105-109.

[17]. Liu, F. (2013) Research on "New Chinese Style" clothing design. Qingdao University.

[18]. Tian, Y. (2020) Research on User Relationship Network of Social E-commerce Platform. Nanjing University.

[19]. Tong, X. (2002) Network and social communication. Guiyang: Guizhou People's Publishing House.

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