The Research on the International Communication of Chinese Traditional Culture under the Digitalization of Media: The Case of "Li Ziqi"

Quan Yi

doi:10.54254/2753-7048/4/2022623

Research Article

Open access

Published on 17 May 2023

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Yi,Q. (2023). The Research on the International Communication of Chinese Traditional Culture under the Digitalization of Media: The Case of "Li Ziqi". Lecture Notes in Education Psychology and Public Media,4,909-916.

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The Research on the International Communication of Chinese Traditional Culture under the Digitalization of Media: The Case of "Li Ziqi"

Quan Yi *^,1,

¹ Humanity and Law, Nanchang Hangkong University, Nanchang, Jiangxi, 330063, China

* Author to whom correspondence should be addressed.

https://doi.org/10.54254/2753-7048/4/2022623

Abstract

China is an ancient civilization with 5,000 years of history, and through long periods of ethnic migration and integration, a unique Chinese culture has emerged. With the economic, political and cultural rise of modern China, it is imperative to spread Chinese culture to the world to shape a new image of China. Thinking about the international impact of traditional Chinese culture based on the perspective of cultural communication, digital media should be used as the fundamental support for cultural communication, as the overlap between different cultural subjects can lead to contradictions and conflicts due to the desire of the subject's position in the Other, which is a difficult problem for cultural communication, but it also provides an opportunity to This is a challenge for cultural communication, but it also provides an opportunity to find a balance and a seam between cultures.

Keywords

digital media, cultural communication, other’s desire

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About volume

Volume title: Proceedings of the International Conference on Interdisciplinary Humanities and Communication Studies (ICIHCS 2022), Part 3

Conference website: https://www.icihcs.org/

ISBN：978-1-915371-33-1(Print) / 978-1-915371-34-8(Online)

Conference date: 18 December 2022

Editor：Muhammad Idrees, Matilde Lafuente-Lechuga

Series: Lecture Notes in Education Psychology and Public Media

Volume number: Vol.4

ISSN：2753-7048(Print) / 2753-7056(Online)

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