Analysis of Gender Awareness Communication in Different Online Gender Autonomous Regions in China--Taking Hupu App and Red App as Examples

Research Article
Open access

Analysis of Gender Awareness Communication in Different Online Gender Autonomous Regions in China--Taking Hupu App and Red App as Examples

Shuyu Zhang 1*
  • 1 Department of Humanities and Creative Writing, Hong Kong Baptist University, Kowloon, Hong Kong, China, 999077    
  • *corresponding author 20236581@life.hkbu.edu.hk
LNEP Vol.4
ISSN (Print): 2753-7056
ISSN (Online): 2753-7048
ISBN (Print): 978-1-915371-33-1
ISBN (Online): 978-1-915371-34-8

Abstract

With the popularity of social media and video sites, internet users gather together based on shared hobbies or needs, forming different virtual communities to establish social bonds and develop a collective consciousness, thus forming Internet communities, where the way internet users participate in online social networking also play a reshaping role for the online platform they are on. This paper will focus on Red and Hupu, two gender-focused apps, to analyze the formation of gender-based group subcultures, KOLs-leaded emotion-oriented consciousness transmission, and sexist right contends in online gender autonomous regions in China's current community-based economy-oriented operating environment. In the era of social media, it is essential for the rise of feminism to fight for their discourse right and to speak up rationally. The awakening of women's self-awareness and the reduction of women being seen, fantasized, objectified, and consumed are not only essential parts of gender studies but also indispensable propositions of media studies, in which social media plays a crucial role. Also, the dilemma of cultural discrimination that feminism, as a non-traditional and imported culture, is currently encountering in China, as mentioned in this essay, is also worthy of attention and further exploration in future feminist studies in China.

Keywords:

online gender autonomous region, gender awareness, gender right contends, gender collective subculture, feminism

Zhang,S. (2023). Analysis of Gender Awareness Communication in Different Online Gender Autonomous Regions in China--Taking Hupu App and Red App as Examples. Lecture Notes in Education Psychology and Public Media,4,1027-1034.
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References

[1]. Xu, Z. & Gao, S. (2019). Internalization of sexism in the autonomous region of online women - The phenomenon of misogyny in self-media beauty videos and a critique. International Journalism (06), 145-163. doi:10.13495/j.cnki.cjjc.2019.06.009.

[2]. Ding, L. (2019). From "straight men" to "straight spirit" to "straight cancer"-a cultural mark-out theory perspective on gender The struggle for power. Sight and Sound (09), 16-17. doi:10.19395/j.cnki.1674-246x.2019.09.006.

[3]. Wang, Z.Y., Zhong, Y.Q., & Lu, Z.Y. (2020). The formation and consolidation mechanism of Internet communities - the case of Hupu App. Media (20), 51-54.

[4]. Liang, C.L. (2020). The anxious "straight man"-an analysis of masculinity in the Hupu online community. China Book Review (01), 20-31.\

[5]. Liu, S.F. (2020). Folk Identity in Virtual Communities: The Case of Hupu Black Talk. Folk Culture Forum (03), 14-23. doi:10.16814/j.cnki.1008-7214.2020.03.004.

[6]. Liu, J. (2017). The construction and subversion of the online buzzword "straight male cancer"-an analysis of feminist discourse symbols in social media. News Knowledge (11), 84-87.

[7]. Wang, L. (2021). Analysis of user behavior and countermeasures on social and e-commerce platforms with the example of Red. Modern Marketing (Academy Edition) (05), 80-83. doi:10.19932/j.cnki.22-1256/F.2021.05.080.

[8]. Li,Z.A., Liu, B.X., & Yu, X.P. (2019). Young women's participation culture from Red App. New Media Research (10), 87-90. doi:10.16604/j.cnki.issn2096-0360.2019.10.033.

[9]. Ming, S. (2018). An analysis of the phenomenon of sexism in the Internet - based on feminist perspective. Journalism Research Guide (08), 29-31.

[10]. Huang, C. (2022). The construction of women's self-awareness by new media in the context of "her economy". Sound and Screen World (05), 101-103.

[11]. Sun, Y. (2022). Research on women's identity in the perspective of video survival: The case of Red. Sound Screen World(04),101-103+107.

[12]. Lin,Y., & Wang, Y.Z. (2018). An Analysis of the Popular Phenomenon of "Straight Man" and its Derivatives from a Feminist Perspective. Journalism Research Guide (15), 47-49.

[13]. Dai, Y.J., & Lv, Z.J. (2021). The late marriage wave of young urban women: the marriage of feminism and mass media. China Youth Studies (12), 16-23. doi:10.19633/j.cnki.11-2579/d.2021.0186.

[14]. Gao, N.N. (2016). The current situation of social media women's consciousness communication - Taking Sina Weibo as an example. Western Radio and Television (10), 23.

[15]. Jing, X.Y. (2021). Complex expressions, discursive strategies and cultural structures: The three faces of "misogyny". China Book Review (05), 16-27.

[16]. Cai, Y. P., Peng, O. N., & Luo, O. (2019). Masculine compromise : migration, family, and gender in China.

[17]. Ma, C.Y. (2020). The Chinese dilemma of feminism (Master's thesis, Huazhong Normal University). https://kns.cnki.net/KCMS/detail/detail.aspx?dbname=CMFD202101&filename=1020126485.nh

[18]. Li, J.H. (2020). New features of social media for feminist development: The example of "Yuya domestic violence incident". Sight and Sound (01), 153-154. doi:10.19395/j.cnki.1674-246x.2020.01.074.

Cite this article

Zhang,S. (2023). Analysis of Gender Awareness Communication in Different Online Gender Autonomous Regions in China--Taking Hupu App and Red App as Examples. Lecture Notes in Education Psychology and Public Media,4,1027-1034.

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The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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About volume

Volume title: Proceedings of the International Conference on Interdisciplinary Humanities and Communication Studies (ICIHCS 2022), Part 3

ISBN：978-1-915371-33-1(Print) / 978-1-915371-34-8(Online)
Editor：Muhammad Idrees, Matilde Lafuente-Lechuga
Conference website: https://www.icihcs.org/
Conference date: 18 December 2022
Series: Lecture Notes in Education Psychology and Public Media
Volume number: Vol.4
ISSN：2753-7048(Print) / 2753-7056(Online)

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References

[1]. Xu, Z. & Gao, S. (2019). Internalization of sexism in the autonomous region of online women - The phenomenon of misogyny in self-media beauty videos and a critique. International Journalism (06), 145-163. doi:10.13495/j.cnki.cjjc.2019.06.009.

[2]. Ding, L. (2019). From "straight men" to "straight spirit" to "straight cancer"-a cultural mark-out theory perspective on gender The struggle for power. Sight and Sound (09), 16-17. doi:10.19395/j.cnki.1674-246x.2019.09.006.

[3]. Wang, Z.Y., Zhong, Y.Q., & Lu, Z.Y. (2020). The formation and consolidation mechanism of Internet communities - the case of Hupu App. Media (20), 51-54.

[4]. Liang, C.L. (2020). The anxious "straight man"-an analysis of masculinity in the Hupu online community. China Book Review (01), 20-31.\

[5]. Liu, S.F. (2020). Folk Identity in Virtual Communities: The Case of Hupu Black Talk. Folk Culture Forum (03), 14-23. doi:10.16814/j.cnki.1008-7214.2020.03.004.

[6]. Liu, J. (2017). The construction and subversion of the online buzzword "straight male cancer"-an analysis of feminist discourse symbols in social media. News Knowledge (11), 84-87.

[7]. Wang, L. (2021). Analysis of user behavior and countermeasures on social and e-commerce platforms with the example of Red. Modern Marketing (Academy Edition) (05), 80-83. doi:10.19932/j.cnki.22-1256/F.2021.05.080.

[8]. Li,Z.A., Liu, B.X., & Yu, X.P. (2019). Young women's participation culture from Red App. New Media Research (10), 87-90. doi:10.16604/j.cnki.issn2096-0360.2019.10.033.

[9]. Ming, S. (2018). An analysis of the phenomenon of sexism in the Internet - based on feminist perspective. Journalism Research Guide (08), 29-31.

[10]. Huang, C. (2022). The construction of women's self-awareness by new media in the context of "her economy". Sound and Screen World (05), 101-103.

[11]. Sun, Y. (2022). Research on women's identity in the perspective of video survival: The case of Red. Sound Screen World(04),101-103+107.

[12]. Lin,Y., & Wang, Y.Z. (2018). An Analysis of the Popular Phenomenon of "Straight Man" and its Derivatives from a Feminist Perspective. Journalism Research Guide (15), 47-49.

[13]. Dai, Y.J., & Lv, Z.J. (2021). The late marriage wave of young urban women: the marriage of feminism and mass media. China Youth Studies (12), 16-23. doi:10.19633/j.cnki.11-2579/d.2021.0186.

[14]. Gao, N.N. (2016). The current situation of social media women's consciousness communication - Taking Sina Weibo as an example. Western Radio and Television (10), 23.

[15]. Jing, X.Y. (2021). Complex expressions, discursive strategies and cultural structures: The three faces of "misogyny". China Book Review (05), 16-27.

[16]. Cai, Y. P., Peng, O. N., & Luo, O. (2019). Masculine compromise : migration, family, and gender in China.

[17]. Ma, C.Y. (2020). The Chinese dilemma of feminism (Master's thesis, Huazhong Normal University). https://kns.cnki.net/KCMS/detail/detail.aspx?dbname=CMFD202101&filename=1020126485.nh

[18]. Li, J.H. (2020). New features of social media for feminist development: The example of "Yuya domestic violence incident". Sight and Sound (01), 153-154. doi:10.19395/j.cnki.1674-246x.2020.01.074.

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