An Exploration of Motivations for Users’ Purchase Intention in Live-Streaming E-Commerce from a Perspective of Social Impact Theory

Zihan Liu

doi:10.54254/2753-7048/4/20220123

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Cite this article

Liu,Z. (2023). An Exploration of Motivations for Users’ Purchase Intention in Live-Streaming E-Commerce from a Perspective of Social Impact Theory. Lecture Notes in Education Psychology and Public Media,4,26-36.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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About volume

Volume title: Proceedings of the International Conference on Interdisciplinary Humanities and Communication Studies (ICIHCS 2022), Part 3

ISBN：978-1-915371-33-1(Print) / 978-1-915371-34-8(Online)

Editor：Muhammad Idrees, Matilde Lafuente-Lechuga

Conference website: https://www.icihcs.org/

Conference date: 18 December 2022

Series: Lecture Notes in Education Psychology and Public Media

Volume number: Vol.4

ISSN：2753-7048(Print) / 2753-7056(Online)

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