A Comparative Study on User Experience between WeChat and Line Software Design

Research Article
Open access

A Comparative Study on User Experience between WeChat and Line Software Design

Xiaoxian Qu 1*
  • 1 Communication Design, Syracuse University, Syracuse, New York, 13210, United State    
  • *corresponding author xqu103@syr.edu
LNEP Vol.6
ISSN (Print): 2753-7056
ISSN (Online): 2753-7048
ISBN (Print): 978-1-915371-37-9
ISBN (Online): 978-1-915371-38-6

Abstract

Today, with the rapid development of digital and network technology, more and more media technologies provide people with more alternative information transmission platforms. Since the emergence of instant messaging software, the functions of voice messages, video messages and short messages are becoming more and more abundant. Different instant messaging software have different page designs based on customer needs, and in turn bring different user experiences to customers. Therefore, it is of certain significance to explore the influence of software page design on customer needs. This paper takes WeChat and Line, the two most popular communication software in Asia, as the research object. Through comparative research, interview and literature reading, this paper studies the reasons why WeChat and Line are popular with customers, the differences between them, and suggestions for the future development direction that can be learned from each other. Through the research results, it is found that the differences between the two are the different direction of page design, the different way of promotion, the future can learn from each other, and the direction of gradual development is suggested to be interactive promotion, and add some fun while simplifying the interface.

Keywords:

WeChat, Line, Surface design, Contrast, User experience

Qu,X. (2023). A Comparative Study on User Experience between WeChat and Line Software Design. Lecture Notes in Education Psychology and Public Media,6,897-905.
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References

[1]. Law, Carrie.(2022)QQ: The Biggest Digital Platform You've Never Heard Of. ClickZ, https://www.clickz.com/qq-the-biggest-digital-platform-youve-never-heard-of/113476/.

[2]. WeChat Wiki(2020) WeChat Brand Zone: Extend Your WeChat Presence by Taking over the First Search Result, https://wechatwiki.com/wechat-resources/wechat-brand-zone-leveraging-wechat-search-results/.

[3]. Maganioti, A.E., Chrissanthi, H.D., Charalabos, P.C., Andreas, R.D., George, P.N. and Christos, C.N. (2010) Cointegration of Event-Related Potential (ERP) Signals in Experiments with Different Electromagnetic Field (EMF) Conditions. Health, 2, 400-406.

[4]. Person, et al. (2009) Sigmund Freud: Pamela Thurschwell, Robert Eaglestone: Taylor & Franc.Taylor & Francis,https://www.taylorfrancis.com/books/mono/10.4324/9780203888063/sigmund-freud-pamela-thurschwell-robert-eaglestone.

[5]. Transcript of Zhang Xia long’s speech: Ten years of product thinking on WeChat, https://tech.qq.com/a/20210119/013871.htm.

[6]. YouTube.(2019) 2019 WeChat open class Pro Zhang Xiaolong speech full version of the response to WeChat everything .YouTube, https://www.youtube.com/watch?v=fCHRf1h6y_U.

[7]. Line’s Website. LINE Corporation, https://linecorp.com/zh-hant/.

[8]. Jiaming,S.,Jianjun,Y.(2014) Line develops rapidly and its revenue far exceeds WhatsApp and WeChat [J]. Shanghai Economy,6,60.

[9]. Team, Digital 38 Marketing. (2021) How Line App Can Help Your Brand's Growth? Digital 38, https://www.digital38.com/line-marketing-brand-growth/.

[10]. Sehl, Katie.(2022) What Is the Line App? Everything Brands Need To Know. Social Media Marketing & Management Dashboard, https://blog.hootsuite.com/line-app/.

Cite this article

Qu,X. (2023). A Comparative Study on User Experience between WeChat and Line Software Design. Lecture Notes in Education Psychology and Public Media,6,897-905.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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About volume

Volume title: Proceedings of the International Conference on Interdisciplinary Humanities and Communication Studies (ICIHCS 2022), Part 5

ISBN：978-1-915371-37-9(Print) / 978-1-915371-38-6(Online)
Editor：Muhammad Idrees, Matilde Lafuente-Lechuga
Conference website: https://www.icihcs.org/
Conference date: 18 December 2022
Series: Lecture Notes in Education Psychology and Public Media
Volume number: Vol.6
ISSN：2753-7048(Print) / 2753-7056(Online)

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References

[1]. Law, Carrie.(2022)QQ: The Biggest Digital Platform You've Never Heard Of. ClickZ, https://www.clickz.com/qq-the-biggest-digital-platform-youve-never-heard-of/113476/.

[2]. WeChat Wiki(2020) WeChat Brand Zone: Extend Your WeChat Presence by Taking over the First Search Result, https://wechatwiki.com/wechat-resources/wechat-brand-zone-leveraging-wechat-search-results/.

[3]. Maganioti, A.E., Chrissanthi, H.D., Charalabos, P.C., Andreas, R.D., George, P.N. and Christos, C.N. (2010) Cointegration of Event-Related Potential (ERP) Signals in Experiments with Different Electromagnetic Field (EMF) Conditions. Health, 2, 400-406.

[4]. Person, et al. (2009) Sigmund Freud: Pamela Thurschwell, Robert Eaglestone: Taylor & Franc.Taylor & Francis,https://www.taylorfrancis.com/books/mono/10.4324/9780203888063/sigmund-freud-pamela-thurschwell-robert-eaglestone.

[5]. Transcript of Zhang Xia long’s speech: Ten years of product thinking on WeChat, https://tech.qq.com/a/20210119/013871.htm.

[6]. YouTube.(2019) 2019 WeChat open class Pro Zhang Xiaolong speech full version of the response to WeChat everything .YouTube, https://www.youtube.com/watch?v=fCHRf1h6y_U.

[7]. Line’s Website. LINE Corporation, https://linecorp.com/zh-hant/.

[8]. Jiaming,S.,Jianjun,Y.(2014) Line develops rapidly and its revenue far exceeds WhatsApp and WeChat [J]. Shanghai Economy,6,60.

[9]. Team, Digital 38 Marketing. (2021) How Line App Can Help Your Brand's Growth? Digital 38, https://www.digital38.com/line-marketing-brand-growth/.

[10]. Sehl, Katie.(2022) What Is the Line App? Everything Brands Need To Know. Social Media Marketing & Management Dashboard, https://blog.hootsuite.com/line-app/.

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