The Influence of the Male Gaze on Women’s Careers on Social Media in China

Research Article
Open access

The Influence of the Male Gaze on Women’s Careers on Social Media in China

Jingru Zhang 1*
  • 1 SWJTU-Leeds Joint School, Southwest Jiaotong University, Chengdu, Sichuan, China    
  • *corresponding author sc20jz2@leeds.ac.uk
LNEP Vol.4
ISSN (Print): 2753-7056
ISSN (Online): 2753-7048
ISBN (Print): 978-1-915371-33-1
ISBN (Online): 978-1-915371-34-8

Abstract

The male gaze is a concept that has always existed in society and has been gradually recognized and discussed by Chinese people in recent years. On Weibo, there are plenty of cases and topics about the male gaze. Researchers have found that the male gaze on Weibo can affect women’s careers in some way. Therefore, this paper analyzes and summarizes the cases and comments on Weibo to explore how the male gaze on Weibo affects women’s careers. The article found that the male gaze has characteristics: extreme, aggressive, and double standard on Weibo, and these characteristics show the means of the male gaze affecting women’s careers, affecting women through negative comments, and causing a blow to women’s careers. These characteristics come from men’s desire for power and oppression of women under the patriarchal social structure. Therefore, if women want to get rid of this kind of influence, they need to be encouraged to make bold resistance to the oppression of the whole patriarchal society.

Keywords:

Male gaze, Women’s career, Patriarchy, Weibo

Zhang,J. (2023). The Influence of the Male Gaze on Women’s Careers on Social Media in China. Lecture Notes in Education Psychology and Public Media,4,715-719.
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References

[1]. Mulvey L. Visual Pleasure and Narrative Cinema. Screen. 1975;16(3):6-18. doi:10.1093/screen/16.3.6.

[2]. Sarah, Vanbuskirk. What Is the Male Gaze? September 11, 2021, Retrieved on August 5, 2022. What Is the Male Gaze? (verywellmind.com).

[3]. Economic Information Daily. Weibo's Q1 2022 Financial Results. June 6, 2011. Retrieved on August 14, 2022. http://www.jjckb.cn/2022-06/06/c_1310615262.htm.

[4]. The All-China Journalists’ Association. Report on the Development of Chinese Journalism. Foreign Languages Press. In Beijing, China. pp. 5-6, 2022.

[5]. Xin Shixiang. How Easy It Is for a Woman to Get Dragged Down. August 5, 2022, Retrieved on August 15, 2022. https://weibo.com/3818859252/LFBJPyTf3.

[6]. Katz, Jackson. “Transcript of ‘Violence Against Women: It’s a Men’s Issue.’” TED, May 29, 2013, Retrieved on August 25, 2022. https://www.ted.com/talks/jackson_katz_violence_against_women_it_s_a_men_s_issue/transcript.

[7]. Jiang, Dawei. “Women Drivers Don’t Drive as Well as Men? Look at This Big Data! - China.” zjnews.china.com.cn, March 8, 2021, Retrieved on August 25, 2022. http://zjnews.china.com.cn/yuanchuan/2021-03-08/272593.html.

[8]. Li Wenbo. Critical Reflection on Women’s Gaze. Youth and Society, 2013 (05): 177-178.

[9]. Dong, Yizhi. “The Construction of Female Subject Status from the Perspective of ‘Gaze Theory.’” fx361.com, December 3, 2021, Retrieved on August 28, 2022. https://www.fx361.com/page/2021/1203/9157492.shtml.

[10]. Chenoweth, Erica, and Zoe Marks. “Revenge of the Patriarchs: Why Autocrats Fear Women.” Global Upfront Newspapers, February 11, 2022, Retrieved on July 20, 2022. https://globalupfront.com/2022/02/11/revenge-of-the-patriarchs-why-autocrats-fear-women/.

[11]. Xin, Shixiang. “Not Participating in Your Own Persecution Is Something Every Woman Should Learn. Women Live World.” m.sohu.com, July 17, 2022, Retrieved on August 15, 2022. https://m.sohu.com/a/568480865_99890227?_trans_=010004_pcwzy.

Cite this article

Zhang,J. (2023). The Influence of the Male Gaze on Women’s Careers on Social Media in China. Lecture Notes in Education Psychology and Public Media,4,715-719.

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About volume

Volume title: Proceedings of the International Conference on Interdisciplinary Humanities and Communication Studies (ICIHCS 2022), Part 3

ISBN：978-1-915371-33-1(Print) / 978-1-915371-34-8(Online)
Editor：Muhammad Idrees, Matilde Lafuente-Lechuga
Conference website: https://www.icihcs.org/
Conference date: 18 December 2022
Series: Lecture Notes in Education Psychology and Public Media
Volume number: Vol.4
ISSN：2753-7048(Print) / 2753-7056(Online)

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References

[1]. Mulvey L. Visual Pleasure and Narrative Cinema. Screen. 1975;16(3):6-18. doi:10.1093/screen/16.3.6.

[2]. Sarah, Vanbuskirk. What Is the Male Gaze? September 11, 2021, Retrieved on August 5, 2022. What Is the Male Gaze? (verywellmind.com).

[3]. Economic Information Daily. Weibo's Q1 2022 Financial Results. June 6, 2011. Retrieved on August 14, 2022. http://www.jjckb.cn/2022-06/06/c_1310615262.htm.

[4]. The All-China Journalists’ Association. Report on the Development of Chinese Journalism. Foreign Languages Press. In Beijing, China. pp. 5-6, 2022.

[5]. Xin Shixiang. How Easy It Is for a Woman to Get Dragged Down. August 5, 2022, Retrieved on August 15, 2022. https://weibo.com/3818859252/LFBJPyTf3.

[6]. Katz, Jackson. “Transcript of ‘Violence Against Women: It’s a Men’s Issue.’” TED, May 29, 2013, Retrieved on August 25, 2022. https://www.ted.com/talks/jackson_katz_violence_against_women_it_s_a_men_s_issue/transcript.

[7]. Jiang, Dawei. “Women Drivers Don’t Drive as Well as Men? Look at This Big Data! - China.” zjnews.china.com.cn, March 8, 2021, Retrieved on August 25, 2022. http://zjnews.china.com.cn/yuanchuan/2021-03-08/272593.html.

[8]. Li Wenbo. Critical Reflection on Women’s Gaze. Youth and Society, 2013 (05): 177-178.

[9]. Dong, Yizhi. “The Construction of Female Subject Status from the Perspective of ‘Gaze Theory.’” fx361.com, December 3, 2021, Retrieved on August 28, 2022. https://www.fx361.com/page/2021/1203/9157492.shtml.

[10]. Chenoweth, Erica, and Zoe Marks. “Revenge of the Patriarchs: Why Autocrats Fear Women.” Global Upfront Newspapers, February 11, 2022, Retrieved on July 20, 2022. https://globalupfront.com/2022/02/11/revenge-of-the-patriarchs-why-autocrats-fear-women/.

[11]. Xin, Shixiang. “Not Participating in Your Own Persecution Is Something Every Woman Should Learn. Women Live World.” m.sohu.com, July 17, 2022, Retrieved on August 15, 2022. https://m.sohu.com/a/568480865_99890227?_trans_=010004_pcwzy.

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