Beyond Gender and Media: The Study of the Impact of Movie Industries on People’s Ideas about Gender —Take Fifty Shades of Gray as an Example

Research Article
Open access

Beyond Gender and Media: The Study of the Impact of Movie Industries on People’s Ideas about Gender —Take Fifty Shades of Gray as an Example

Xingzuo Zhou 1*
  • 1 Department of Sociology, Lancaster University, Lancaster, United Kingdom    
  • *corresponding author x.zhou26@lancaster.ac.uk
LNEP Vol.6
ISSN (Print): 2753-7056
ISSN (Online): 2753-7048
ISBN (Print): 978-1-915371-37-9
ISBN (Online): 978-1-915371-38-6

Abstract

Gender equality has been discussed widely in society these days. The film industry, as one of the cultural industries, reflects the ideology and deeper values in people’s minds. This paper aims to discover the reflection of gender inequalities in film industries in today’s society by using the case of one Hollywood film and trying to discover its relationship with gender identities, sexuality and people’s views towards the body and tries to explain and demonstrate the reasons by using key perspective and theories in media studies. In this paper, the author uses the official data from the Office of National Statistics in the UK to clarify the situation in society and uses the key theories in media studies and cultural studies to analyze the scenes in the film and discuss their possible impact on its audiences. Some other cases in the digital industry like the “body filter” of Alipay will also be studied to provide more evidence in studying the relationship between gender and media. The author also mentions the possible suggestions and the limitation of this research.

Keywords:

Gender, media, film industry, cultural studies

Zhou,X. (2023). Beyond Gender and Media: The Study of the Impact of Movie Industries on People’s Ideas about Gender —Take Fifty Shades of Gray as an Example. Lecture Notes in Education Psychology and Public Media,6,980-985.
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References

[1]. Office of National Statistics (2021) Gender pay gap in the UK 2021, Available at: https://www.ons.gov.uk/employmentandlabourmarket/peopleinwork/earningsandworkinghours/bulletins/genderpaygapintheuk/2021 [Accessed 19 October 2022].

[2]. Molina-Guzmán, Isabel (2016) ‘#OscarsSoWhite: how Stuart Hall explains why nothing changes in Hollywood and everything is changing’, Critical Studies in Media Communication, 33:5, pp.438-454.

[3]. Banet-Weiser, S. and Miltner, K.M. (2016) ‘Masculinity So Fragile: culture, structure, and networked misogyny’, Feminist media studies, 16(1), pp. 171–174. doi:10.1080/14680777.2016.1120490.

[4]. Taylor-Johnson, S. (2015) Fifty Shades of Gray, Available at: https://www.netflix.com/gb/title/80013872 [Accessed 20 October 2022].

[5]. Rajasakran, T. et al. (2017) ‘Muslim male segmentation: the male gaze and girl power in Malaysian vampire movies’, Journal of Islamic marketing, 8(1), pp. 95–106.

[6]. Mead, G.H. and Silva, Filipe Carreira da (2011) G.H. Mead : a reader. Abingdon, Oxon ; New York: Routledge.

[7]. Goffman, E. (1959) The presentation of self in everyday life. Garden City, N.Y.: Doubleday.

[8]. Mitchell, C. (2000) A short course in international business culture. Novato, CA: World Trade Press.

[9]. McKinnon, S. (2017) ‘Straight disasters: the (hetero)sexual geographies of Hollywood disaster movies’, GeoJournal, 82(3), pp. 503–515.

[10]. Hakvag, H. (2009) ‘Does Yes Mean Yes?: Exploring Sexual Coercion in Normative Heterosexuality’, Canadian woman studies, 28(1), p. 121.

[11]. Peng, AY (2020) Alipay adds “beauty filters” to face-scan payments: a form of patriarchal control over women’s bodies, Feminist Media Studies, 20(4), pp.582-585.

[12]. Adobe.com (2022) An introduction to camera shot types. Available at: https://www.adobe.com/uk/creativecloud/video/discover/types-of-shots-in-films.html[Accessed 19 October 2022].

Cite this article

Zhou,X. (2023). Beyond Gender and Media: The Study of the Impact of Movie Industries on People’s Ideas about Gender —Take Fifty Shades of Gray as an Example. Lecture Notes in Education Psychology and Public Media,6,980-985.

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About volume

Volume title: Proceedings of the International Conference on Interdisciplinary Humanities and Communication Studies (ICIHCS 2022), Part 5

ISBN：978-1-915371-37-9(Print) / 978-1-915371-38-6(Online)
Editor：Muhammad Idrees, Matilde Lafuente-Lechuga
Conference website: https://www.icihcs.org/
Conference date: 18 December 2022
Series: Lecture Notes in Education Psychology and Public Media
Volume number: Vol.6
ISSN：2753-7048(Print) / 2753-7056(Online)

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References

[1]. Office of National Statistics (2021) Gender pay gap in the UK 2021, Available at: https://www.ons.gov.uk/employmentandlabourmarket/peopleinwork/earningsandworkinghours/bulletins/genderpaygapintheuk/2021 [Accessed 19 October 2022].

[2]. Molina-Guzmán, Isabel (2016) ‘#OscarsSoWhite: how Stuart Hall explains why nothing changes in Hollywood and everything is changing’, Critical Studies in Media Communication, 33:5, pp.438-454.

[3]. Banet-Weiser, S. and Miltner, K.M. (2016) ‘Masculinity So Fragile: culture, structure, and networked misogyny’, Feminist media studies, 16(1), pp. 171–174. doi:10.1080/14680777.2016.1120490.

[4]. Taylor-Johnson, S. (2015) Fifty Shades of Gray, Available at: https://www.netflix.com/gb/title/80013872 [Accessed 20 October 2022].

[5]. Rajasakran, T. et al. (2017) ‘Muslim male segmentation: the male gaze and girl power in Malaysian vampire movies’, Journal of Islamic marketing, 8(1), pp. 95–106.

[6]. Mead, G.H. and Silva, Filipe Carreira da (2011) G.H. Mead : a reader. Abingdon, Oxon ; New York: Routledge.

[7]. Goffman, E. (1959) The presentation of self in everyday life. Garden City, N.Y.: Doubleday.

[8]. Mitchell, C. (2000) A short course in international business culture. Novato, CA: World Trade Press.

[9]. McKinnon, S. (2017) ‘Straight disasters: the (hetero)sexual geographies of Hollywood disaster movies’, GeoJournal, 82(3), pp. 503–515.

[10]. Hakvag, H. (2009) ‘Does Yes Mean Yes?: Exploring Sexual Coercion in Normative Heterosexuality’, Canadian woman studies, 28(1), p. 121.

[11]. Peng, AY (2020) Alipay adds “beauty filters” to face-scan payments: a form of patriarchal control over women’s bodies, Feminist Media Studies, 20(4), pp.582-585.

[12]. Adobe.com (2022) An introduction to camera shot types. Available at: https://www.adobe.com/uk/creativecloud/video/discover/types-of-shots-in-films.html[Accessed 19 October 2022].

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