Exploring Chinese and Western Audiences Reception Regarding International Communication of Entertainment: Take Squid Game and Hellbound (2022) as Cases

Research Article
Open access

Exploring Chinese and Western Audiences Reception Regarding International Communication of Entertainment: Take Squid Game and Hellbound (2022) as Cases

Jiawen Ren 1*
  • 1 Newcastle University, Newcastle upon Tyne NE1 7RU, England    
  • *corresponding author 15358510022@163.com
LNEP Vol.7
ISSN (Print): 2753-7056
ISSN (Online): 2753-7048
ISBN (Print): 978-1-915371-39-3
ISBN (Online): 978-1-915371-40-9

Abstract

Taking “Squid Game” and “Hellbound” as examples, this paper analyzes the extent to which Chinese and Western audiences have received and decoded international media works. Through the evaluations on IMDb and Douban, this paper aims to explore the dimensions of the evaluation of cross-cultural films by Chinese and Western audiences and study the dominant values and aesthetics of movie-watching in different cultures, so as to provide a critical reference for the study of how international film and television works to cater to audiences with different cultural backgrounds. On this basis, this paper also introduces the theory of film analysis and cultural studies to explore the possible cultural, social, and historical reasons behind the different audiences’ receptions to “Squid Game” and “Hellbound”. As mentioned above, the differences between Chinese and Western cultures at different levels are discussed, and some suggestions for future cross-cultural communication strategies are put forward.

Keywords:

K-Drama, Netflix, audience reception, production

Ren,J. (2023). Exploring Chinese and Western Audiences Reception Regarding International Communication of Entertainment: Take Squid Game and Hellbound (2022) as Cases. Lecture Notes in Education Psychology and Public Media,7,429-435.
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References

[1]. Ali Serdouk. Hollywood, American Politics, and Terrorism: When Art Turns into a Political Tool. Arab Studies Quarterly. Vol. 43(1):26-37. DOI: 10.13169/arabstudquar.43.1.0026

[2]. Belk, R.W. & Pollay, R.W. (1985) Materialism and status appeals in Japanese and US print advertising. International Marketing Review, Winter, pp. 38–47.

[3]. Boyle K. (2014) ‘Gender, comedy and reviewing culture on the Internet Movie Database[J]’. Participations, 11(1), pp.31-49.

[4]. Chon, G. 2001. Golden Summer. Asia week, 26 Oktober 46 – 49.

[5]. Dodds, K (2006) ‘Popular geopolitics and audience dispositions: James Bond and the Internet Movie Database (IMDb)’, Transactions of the Institute of British Geographers, 31, pp.116-140.

[6]. Fisher, C . (2006) Black on black. Maryland, Scarecrow Press.

[7]. Hall, E. T. (1989) Beyond culture. New York: Anchor Books.

[8]. Heo, J. 2002. ‘The “Hanryu” Phenomenom and the acceptability of Korean TV dramas in China’, Korean Journal of Broadcasting 16 (1) : 496 – 529.

[9]. Jung, E. Y. (2009). Transnational Korea: A critical assessment of the Korean Wave in Asia and the United States. Southeast Review of Asian Studies, 31, 69–80.

[10]. Keegan, W. (1989) Global Marketing Management. Englewood Cliffs, NJ: Prentice-Hall.

[11]. Koolstra, C. M., Peeters, A. L., & Spinhof, H. (2002). The pros and cons of dubbing and subtitling. European Journal of Communi-cation, 17, 325–354.

[12]. Krippendorff, K. (2013) Content analysis: An introduction to its methodolog. 3rdedn. Thousand Oaks, CA: Sage.

[13]. Luwei Rose Luqiu & Fan Yang (2018) Islamophobia in China: news coverage, stereotypes, and Chinese Muslims’ perceptions of themselves and Islam, Asian Journal of Communication, 28:6, 598-619, DOI: 10.1080/01292986.2018.1457063

[14]. Nabi, R. L., & Moyer-Guse, E. (2013). The psychology underlying media-based persuasion. In K. Dill (Ed.), Oxford handbook of media psychology (pp. 285–301). Oxford University Press.

[15]. Nikunen, K. (2007). The intermedial practices of fandom. Nordicom Review, 28(2), 111–128. doi:10.1515/nor-2017-0213

[16]. Raedts, M, Roozen, I, De Weerdt, E. The effectiveness of subtitles in cross-cultural television commercials. World Englishes. 2019; 38: 387– 403. https://doi.org/10.1111/weng.12430

[17]. Sendjaja, S D., Dkk. 2003. Pengantar Ilmu Komunikasi. Jakarta : Pusat Penerbitan Universitas Terbuka.

[18]. The Ministry of Public Security of the PRC. (1997). Criminal law of the PRC. Retrieved from http://www.mps.gov.cn/n16/n1282/n3493/n3763/n493954/494322.html

[19]. Tveit, J.-E. (2009). Dubbing versus subtitling: Old battleground revisited. In J. D. Cintas & G. Anderman (Eds.), Audiovisual trans-lation: Language transfer on screen (pp. 85–96). London: Palgrave MacMillan.

[20]. Zhang, Y. & Neelankavil, J.P. (1997) The influence of culture on advertising effectiveness in China and the USA. European Journal of Marketing, 31(1/2), pp. 134–150.


Cite this article

Ren,J. (2023). Exploring Chinese and Western Audiences Reception Regarding International Communication of Entertainment: Take Squid Game and Hellbound (2022) as Cases. Lecture Notes in Education Psychology and Public Media,7,429-435.

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The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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About volume

Volume title: Proceedings of the International Conference on Interdisciplinary Humanities and Communication Studies (ICIHCS 2022), Part 6

ISBN:978-1-915371-39-3(Print) / 978-1-915371-40-9(Online)
Editor:Muhammad Idrees, Matilde Lafuente-Lechuga
Conference website: https://www.icihcs.org/
Conference date: 18 December 2022
Series: Lecture Notes in Education Psychology and Public Media
Volume number: Vol.7
ISSN:2753-7048(Print) / 2753-7056(Online)

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References

[1]. Ali Serdouk. Hollywood, American Politics, and Terrorism: When Art Turns into a Political Tool. Arab Studies Quarterly. Vol. 43(1):26-37. DOI: 10.13169/arabstudquar.43.1.0026

[2]. Belk, R.W. & Pollay, R.W. (1985) Materialism and status appeals in Japanese and US print advertising. International Marketing Review, Winter, pp. 38–47.

[3]. Boyle K. (2014) ‘Gender, comedy and reviewing culture on the Internet Movie Database[J]’. Participations, 11(1), pp.31-49.

[4]. Chon, G. 2001. Golden Summer. Asia week, 26 Oktober 46 – 49.

[5]. Dodds, K (2006) ‘Popular geopolitics and audience dispositions: James Bond and the Internet Movie Database (IMDb)’, Transactions of the Institute of British Geographers, 31, pp.116-140.

[6]. Fisher, C . (2006) Black on black. Maryland, Scarecrow Press.

[7]. Hall, E. T. (1989) Beyond culture. New York: Anchor Books.

[8]. Heo, J. 2002. ‘The “Hanryu” Phenomenom and the acceptability of Korean TV dramas in China’, Korean Journal of Broadcasting 16 (1) : 496 – 529.

[9]. Jung, E. Y. (2009). Transnational Korea: A critical assessment of the Korean Wave in Asia and the United States. Southeast Review of Asian Studies, 31, 69–80.

[10]. Keegan, W. (1989) Global Marketing Management. Englewood Cliffs, NJ: Prentice-Hall.

[11]. Koolstra, C. M., Peeters, A. L., & Spinhof, H. (2002). The pros and cons of dubbing and subtitling. European Journal of Communi-cation, 17, 325–354.

[12]. Krippendorff, K. (2013) Content analysis: An introduction to its methodolog. 3rdedn. Thousand Oaks, CA: Sage.

[13]. Luwei Rose Luqiu & Fan Yang (2018) Islamophobia in China: news coverage, stereotypes, and Chinese Muslims’ perceptions of themselves and Islam, Asian Journal of Communication, 28:6, 598-619, DOI: 10.1080/01292986.2018.1457063

[14]. Nabi, R. L., & Moyer-Guse, E. (2013). The psychology underlying media-based persuasion. In K. Dill (Ed.), Oxford handbook of media psychology (pp. 285–301). Oxford University Press.

[15]. Nikunen, K. (2007). The intermedial practices of fandom. Nordicom Review, 28(2), 111–128. doi:10.1515/nor-2017-0213

[16]. Raedts, M, Roozen, I, De Weerdt, E. The effectiveness of subtitles in cross-cultural television commercials. World Englishes. 2019; 38: 387– 403. https://doi.org/10.1111/weng.12430

[17]. Sendjaja, S D., Dkk. 2003. Pengantar Ilmu Komunikasi. Jakarta : Pusat Penerbitan Universitas Terbuka.

[18]. The Ministry of Public Security of the PRC. (1997). Criminal law of the PRC. Retrieved from http://www.mps.gov.cn/n16/n1282/n3493/n3763/n493954/494322.html

[19]. Tveit, J.-E. (2009). Dubbing versus subtitling: Old battleground revisited. In J. D. Cintas & G. Anderman (Eds.), Audiovisual trans-lation: Language transfer on screen (pp. 85–96). London: Palgrave MacMillan.

[20]. Zhang, Y. & Neelankavil, J.P. (1997) The influence of culture on advertising effectiveness in China and the USA. European Journal of Marketing, 31(1/2), pp. 134–150.