Research on the Export Strategy of Chinese Culture on TikTok Platform

Research Article
Open access

Research on the Export Strategy of Chinese Culture on TikTok Platform

Keren Lu 1*
  • 1 Communication University of China, No.1, Dingfuzhuang East Street, Chaoyang District, Beijing, China    
  • *corresponding author 928802551@qq.com
LNEP Vol.5
ISSN (Print): 2753-7056
ISSN (Online): 2753-7048
ISBN (Print): 978-1-915371-35-5
ISBN (Online): 978-1-915371-36-2

Abstract

With the strengthening of our comprehensive strength, in the background of the development of economic globalization, the spread of culture is also an indispensable part of improving the power of national discourse. We not only need to continue to inherit and develop our own culture, but also need to export our culture to international platforms, so that a wider audience can understand our culture. Meanwhile, with the rapid development of economy, the leisure time of the public is gradually fragmented, and the demand for entertainment is also changing imperceptibly.However, although TikTok is widely accepted by overseas users, there are still defects in the transmission of Chinese culture-related content. Problems such as the quality of Chinese culture-related videos and the differences between Chinese and foreign cultures have led to the limitation of cultural output on short video platforms everywhere, and there is still a lack of key strategies to break the situation. This paper starts with the current status of TikTok's overseas development, refers to the literature studies of many scholars, analyzes the shortcomings of its current cultural output, and finds out possible breakthrough strategies to provide opportunities for the export of Chinese culture on overseas platforms.

Keywords:

TikTok, international communication, export of Chinese culture

Lu,K. (2023). Research on the Export Strategy of Chinese Culture on TikTok Platform. Lecture Notes in Education Psychology and Public Media,5,711-716.
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References

[1]. Cheng Manli. (2000) International Communication in the Age of Information Globalization [J]. Journal of International Communication, (04):17-21.

[2]. Fang Xingdong, Zhong Xiangming. (2022) China's Strategic Choice Under the New Pattern of International Communication: Paradigm Shift and Countermeasures Research Under the Trend of Technological Evolution [J]. Social Science Journal, (01):70-81.

[3]. Huang Jie. (2021) Research on the Path and Strategy of Chinese Media "Going Global" -- A Case Study of the International Version TikTok of Douyin [J]. Voice and Screen World, (06):64-65+92.

[4]. Ji Deqiang. (2022) TikTok Research: A Frontier of International Communication [J]. Audio-visual Theory and Practice, (02):11-17.

[5]. Chen mo, Yang Zhuorui. (2021) An Analysis of Reasons for TikTok’s Popularity Overseas [J]. News Front, (05):79-82.

[6]. Chen hao, Li Kaixuan. (2022) Analysis on the Development of Short Video Applications in the Environment of International Communication: Douyin and Its International Version TikTok as the Center [J]. International Public Relations, (04):114-117.

[7]. Chen Baoyu. (2021) Overseas Dissemination of Chinese Culture Based on Short Videos on Social Media: A Case Study of TikTok [J]. Changjiang Series, (33):89-90.

[8]. Kuang Wenbo, Yang Zheng. (2018) Artificial Intelligence Shaping a New Paradigm of External Communication: Taking TikTok’s Phenomenal Communication Overseas as an Example [J]. Foreign Communication, (10):11-13+38.

[9]. Wang Yuchen. A Study on International Communication Effectiveness of Social Media: A Case Study of TikTok

[10]. Wu Jiaofang. (2022) A Study on the Characteristics and Functions of Intercultural Communication of Foreign Internet Celebrities [D]. Hebei University of Economics and Business.

[11]. Qin Yingyue. (2020) Study on International Communication of Li Ziqi’s Short Videos [D]. Guangxi University.

Cite this article

Lu,K. (2023). Research on the Export Strategy of Chinese Culture on TikTok Platform. Lecture Notes in Education Psychology and Public Media,5,711-716.

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About volume

Volume title: Proceedings of the International Conference on Interdisciplinary Humanities and Communication Studies (ICIHCS 2022), Part 4

ISBN：978-1-915371-35-5(Print) / 978-1-915371-36-2(Online)
Editor：Matilde Lafuente-Lechuga, Muhammad Idrees
Conference website: https://www.icihcs.org/
Conference date: 18 December 2022
Series: Lecture Notes in Education Psychology and Public Media
Volume number: Vol.5
ISSN：2753-7048(Print) / 2753-7056(Online)

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References

[1]. Cheng Manli. (2000) International Communication in the Age of Information Globalization [J]. Journal of International Communication, (04):17-21.

[2]. Fang Xingdong, Zhong Xiangming. (2022) China's Strategic Choice Under the New Pattern of International Communication: Paradigm Shift and Countermeasures Research Under the Trend of Technological Evolution [J]. Social Science Journal, (01):70-81.

[3]. Huang Jie. (2021) Research on the Path and Strategy of Chinese Media "Going Global" -- A Case Study of the International Version TikTok of Douyin [J]. Voice and Screen World, (06):64-65+92.

[4]. Ji Deqiang. (2022) TikTok Research: A Frontier of International Communication [J]. Audio-visual Theory and Practice, (02):11-17.

[5]. Chen mo, Yang Zhuorui. (2021) An Analysis of Reasons for TikTok’s Popularity Overseas [J]. News Front, (05):79-82.

[6]. Chen hao, Li Kaixuan. (2022) Analysis on the Development of Short Video Applications in the Environment of International Communication: Douyin and Its International Version TikTok as the Center [J]. International Public Relations, (04):114-117.

[7]. Chen Baoyu. (2021) Overseas Dissemination of Chinese Culture Based on Short Videos on Social Media: A Case Study of TikTok [J]. Changjiang Series, (33):89-90.

[8]. Kuang Wenbo, Yang Zheng. (2018) Artificial Intelligence Shaping a New Paradigm of External Communication: Taking TikTok’s Phenomenal Communication Overseas as an Example [J]. Foreign Communication, (10):11-13+38.

[9]. Wang Yuchen. A Study on International Communication Effectiveness of Social Media: A Case Study of TikTok

[10]. Wu Jiaofang. (2022) A Study on the Characteristics and Functions of Intercultural Communication of Foreign Internet Celebrities [D]. Hebei University of Economics and Business.

[11]. Qin Yingyue. (2020) Study on International Communication of Li Ziqi’s Short Videos [D]. Guangxi University.

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