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Research on We Media and MCN Development
- 1 Shenzhen Foreign Languages School
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Abstract
"We Media" has risen rapidly and recently become an inseparable part of people's lives. Its diversification, Civilization, and Generalization are the main factors for the rapid development of "We Media." However, the "We Media" industry's proliferation has brought about two problems: the sustainability of content creation and the difficulty of realization caused by the single profit model. Many content creators find it difficult to survive in an expanding marketplace due to a lack of professional content. MCN companies were born at this time. As a medium between content creators and online platforms, MCN companies can provide better publicity for content creators and create a suitable business model. This paper analyzes the current situation and prospect of "We Media" and MCN companies to provide better development direction for "We Media" and MCN companies.
Keywords
profit model, We Media, MCN, KOL
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Cite this article
Cao,A. (2021). Research on We Media and MCN Development. Lecture Notes in Education Psychology and Public Media,1,40-44.
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Volume title: Proceedings of the 2nd International Conference on Educational Innovation and Philosophical Inquiries (ICEIPI 2021), Part 1
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