Data Analytics in the Social Media Industry

Lingxi Dai; Wuyan Nie; Yueminqing Gao; Siyu Liang; Dingxi Wang

doi:10.54254/2753-7048/3/2022377

Research Article

Open access

Published on 1 March 2023

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Dai,L.;Nie,W.;Gao,Y.;Liang,S.;Wang,D. (2023). Data Analytics in the Social Media Industry. Lecture Notes in Education Psychology and Public Media,3,856-865.

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Data Analytics in the Social Media Industry

Lingxi Dai ¹, Wuyan Nie *^,2, Yueminqing Gao ³, Siyu Liang ⁴, Dingxi Wang ⁵

¹ Heavener School of Business, University of Florida, Gainesville, 32611, United States
² Chengdu No.7 High School International Department, Chengdu 610094, China.
³ School of Business Administration, Seattle University, Seattle, 98122, United States
⁴ Zoucheng Yankuang First High School, Jining, Shandong, 273599, China
⁵ Shenzhen International Foundation College, Shenzhen, Guangdong, 518105, China

* Author to whom correspondence should be addressed.

https://doi.org/10.54254/2753-7048/3/2022377

Abstract

The purpose of this paper is to understand the use of data analytic in business, mainly focus on social media company. Social media is a platform or means for people to engage with others in a socially engaging manner. This paper starts with the origin and development of the social media industry, including analytics of the major players in chronological order such as Myspace, Facebook, and ByteDance; opportunities for future development and challenges are then discusses, as well as the value chain, focusing on operational stage, marketing and sales stage, services, and HR management. This paper evaluates how data analytics deliver values to stakeholders through the value chain from six perspectives: human resources, accounting and finance, product design and development, logistics, marketing, support service, and hypotheses how advanced data analytic applications, including reinforced learning, deep learning, and cognitive computing, could benefit the industry in the future.

Keywords

data analysis, data analytic, social media company

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References

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Cite this article

Dai,L.;Nie,W.;Gao,Y.;Liang,S.;Wang,D. (2023). Data Analytics in the Social Media Industry. Lecture Notes in Education Psychology and Public Media,3,856-865.

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About volume

Volume title: Proceedings of the 3rd International Conference on Educational Innovation and Philosophical Inquiries (ICEIPI 2022), Part II

Conference website: https://www.iceipi.org/

ISBN：978-1-915371-09-6(Print) / 978-1-915371-10-2(Online)

Conference date: 4 August 2022

Editor：Abdullah Laghari, Nasir Mahmood

Series: Lecture Notes in Education Psychology and Public Media

Volume number: Vol.3

ISSN：2753-7048(Print) / 2753-7056(Online)

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