Data Analytics in the Social Media Industry

Research Article
Open access

Data Analytics in the Social Media Industry

Lingxi Dai 1 , Wuyan Nie 2* , Yueminqing Gao 3 , Siyu Liang 4 , Dingxi Wang 5
  • 1 Heavener School of Business, University of Florida, Gainesville, 32611, United States    
  • 2 Chengdu No.7 High School International Department, Chengdu 610094, China.    
  • 3 School of Business Administration, Seattle University, Seattle, 98122, United States    
  • 4 Zoucheng Yankuang First High School, Jining, Shandong, 273599, China    
  • 5 Shenzhen International Foundation College, Shenzhen, Guangdong, 518105, China    
  • *corresponding author 2281227245@qq.com
Published on 1 March 2023 | https://doi.org/10.54254/2753-7048/3/2022377
LNEP Vol.3
ISSN (Print): 2753-7056
ISSN (Online): 2753-7048
ISBN (Print): 978-1-915371-09-6
ISBN (Online): 978-1-915371-10-2

Abstract

The purpose of this paper is to understand the use of data analytic in business, mainly focus on social media company. Social media is a platform or means for people to engage with others in a socially engaging manner. This paper starts with the origin and development of the social media industry, including analytics of the major players in chronological order such as Myspace, Facebook, and ByteDance; opportunities for future development and challenges are then discusses, as well as the value chain, focusing on operational stage, marketing and sales stage, services, and HR management. This paper evaluates how data analytics deliver values to stakeholders through the value chain from six perspectives: human resources, accounting and finance, product design and development, logistics, marketing, support service, and hypotheses how advanced data analytic applications, including reinforced learning, deep learning, and cognitive computing, could benefit the industry in the future.

Keywords:

data analysis, data analytic, social media company

Dai,L.;Nie,W.;Gao,Y.;Liang,S.;Wang,D. (2023). Data Analytics in the Social Media Industry. Lecture Notes in Education Psychology and Public Media,3,856-865.
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References

[1]. Statista Research Department.(Sep 10，2021)“Facebook Users by Country 2021.”www.statista.com/statistics/268136/top-15-countries-based-on-number-of-facebook-users/.

[2]. Vinicy Chan,Manuel Baigorri and Zheping Huang.(April 15,2021)Yahoo!Finance.“ByteDance Kicks OFF Ipo Prep for China's Most Popular Video App,Other Assets.”https://finance.yahoo.com/news/bytedance-kicks-off-ipo-prep-083954217.html?fr=sycsrp_catchall

[3]. By Daniel,Brandastic|September 1,2021.“What Is Tik Tok?Why Is It So Popular?”https://brandastic.com/blog/what-is-TIKTOK-and-why-is-it-so-popular/

[4]. Iqbal,M.(2021,August 4).“TIKTOK revenue and usage Statistics”.Business of Apps.Retrieved September 12,2021.https://www.businessofapps.com/data/tik-tok-statistics/.

[5]. Vivek Shah.Published in Capermint.“10 Major Challenges Faced By Mobile App Developers”.https://www.capermint.com/blog/10-major-challenges-faced-by-mobile-app-developers/

[6]. Abhijeet Pratap.(January 9,2018)Notesmatic.“HR management at Facebook:Amazing benefits for amazing talents”.https://notesmatic.com/hr-management-facebook-amazing-benefits-amazing-talents/

[7]. By Editorial Team in February 9,2019.inside BIGDATA.“The Role of Analytics in Product Development”.https://insidebigdata.com/2019/02/09/the-role-of-analytics-in-product-development/

[8]. Bernard Marr,published in Linkedin.(Jan 26,2017)“How Facebook Uses Data Analytics To Understand Your Posts And Recognize Your Face”.https://www.linkedin.com/pulse/how-facebook-uses-data-analytics-understand-your-posts-bernard-marr

[9]. Nina Tudor.(Apr 27,2020)Born fight.“7 real-world examples of how brands are using big data”.https://www.bornfight.com/blog/7-real-world-examples-of-how-brands-are-using-big-data-analytics/

[10]. Blog:7 real-world examples of how brands are using big data.Bornfight.(2020,April 27).Retrieved September 12,2021,from https://www.bornfight.com/blog/7-real-world-examples-of-how-brands-are-using-big-data-analytics/.

[11]. Marr,B.(2018,March 9).How facebook uses data analytics to understand your posts and recognize your face.LinkedIn.Retrieved September 12,2021,from https://www.linkedin.com/pulse/how-facebook-uses-data-analytics-understand-your-posts-bernard-marr.

[12]. The role of analytics in product development.insideBIGDATA.(2019,February 7).Retrieved September 12,2021,from https://insidebigdata.com/2019/02/09/the-role-of-analytics-in-product-development/.

[13]. Xiao Gou.(2020,December 23)“How strong is ByteDance’s AI technology?”https://www.seoxiehui.cn/article-108898-1.html.

[14]. Peter.(2018,October 22)“Why is KWAI not so popular as TIKTOK?”https://www.zhihu.com/question/299599205.Retrieved September 12,2021.

[15]. RongLianQiMo.(Retrieved September 12,2021)“How advertisement do data analysis?”,from https://zhuanlan.zhihu.com/p/387789163.

Cite this article

Dai,L.;Nie,W.;Gao,Y.;Liang,S.;Wang,D. (2023). Data Analytics in the Social Media Industry. Lecture Notes in Education Psychology and Public Media,3,856-865.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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About volume

Volume title: Proceedings of the 3rd International Conference on Educational Innovation and Philosophical Inquiries (ICEIPI 2022), Part II

ISBN：978-1-915371-09-6(Print) / 978-1-915371-10-2(Online)
Editor：Abdullah Laghari, Nasir Mahmood
Conference website: https://www.iceipi.org/
Conference date: 4 August 2022
Series: Lecture Notes in Education Psychology and Public Media
Volume number: Vol.3
ISSN：2753-7048(Print) / 2753-7056(Online)

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References

[1]. Statista Research Department.(Sep 10，2021)“Facebook Users by Country 2021.”www.statista.com/statistics/268136/top-15-countries-based-on-number-of-facebook-users/.

[2]. Vinicy Chan,Manuel Baigorri and Zheping Huang.(April 15,2021)Yahoo!Finance.“ByteDance Kicks OFF Ipo Prep for China's Most Popular Video App,Other Assets.”https://finance.yahoo.com/news/bytedance-kicks-off-ipo-prep-083954217.html?fr=sycsrp_catchall

[3]. By Daniel,Brandastic|September 1,2021.“What Is Tik Tok?Why Is It So Popular?”https://brandastic.com/blog/what-is-TIKTOK-and-why-is-it-so-popular/

[4]. Iqbal,M.(2021,August 4).“TIKTOK revenue and usage Statistics”.Business of Apps.Retrieved September 12,2021.https://www.businessofapps.com/data/tik-tok-statistics/.

[5]. Vivek Shah.Published in Capermint.“10 Major Challenges Faced By Mobile App Developers”.https://www.capermint.com/blog/10-major-challenges-faced-by-mobile-app-developers/

[6]. Abhijeet Pratap.(January 9,2018)Notesmatic.“HR management at Facebook:Amazing benefits for amazing talents”.https://notesmatic.com/hr-management-facebook-amazing-benefits-amazing-talents/

[7]. By Editorial Team in February 9,2019.inside BIGDATA.“The Role of Analytics in Product Development”.https://insidebigdata.com/2019/02/09/the-role-of-analytics-in-product-development/

[8]. Bernard Marr,published in Linkedin.(Jan 26,2017)“How Facebook Uses Data Analytics To Understand Your Posts And Recognize Your Face”.https://www.linkedin.com/pulse/how-facebook-uses-data-analytics-understand-your-posts-bernard-marr

[9]. Nina Tudor.(Apr 27,2020)Born fight.“7 real-world examples of how brands are using big data”.https://www.bornfight.com/blog/7-real-world-examples-of-how-brands-are-using-big-data-analytics/

[10]. Blog:7 real-world examples of how brands are using big data.Bornfight.(2020,April 27).Retrieved September 12,2021,from https://www.bornfight.com/blog/7-real-world-examples-of-how-brands-are-using-big-data-analytics/.

[11]. Marr,B.(2018,March 9).How facebook uses data analytics to understand your posts and recognize your face.LinkedIn.Retrieved September 12,2021,from https://www.linkedin.com/pulse/how-facebook-uses-data-analytics-understand-your-posts-bernard-marr.

[12]. The role of analytics in product development.insideBIGDATA.(2019,February 7).Retrieved September 12,2021,from https://insidebigdata.com/2019/02/09/the-role-of-analytics-in-product-development/.

[13]. Xiao Gou.(2020,December 23)“How strong is ByteDance’s AI technology?”https://www.seoxiehui.cn/article-108898-1.html.

[14]. Peter.(2018,October 22)“Why is KWAI not so popular as TIKTOK?”https://www.zhihu.com/question/299599205.Retrieved September 12,2021.

[15]. RongLianQiMo.(Retrieved September 12,2021)“How advertisement do data analysis?”,from https://zhuanlan.zhihu.com/p/387789163.

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