References
[1]. Giddens, A. (1991). Modernity and Self-identity:Self and Society in the Late Modern Age. Polity Press.
[2]. Hearn, A. (2008). `Meat, Mask, Burden`: Probing the contours of the branded `self`. Journal of Consumer Culture, 8(2), 197–217. https://doi.org/10.1177/1469540508090086
[3]. Kline, S. (1993). Out of the Garden: Toys and Children’s Culture in the Age of TV Marketing.
[4]. Leiss, W., Kline, S., & Jhally, S. (1990). Social Communication in Advertising: Reasons, Products and Images of Well-Being (Second Edition, Revised and Enlarged). Nelson Canada.
[5]. Bourdieu, P. (2000). The aesthetic sense as the sense of distinction. In J. B. Schor & D. B. Holt (Eds.), The Consumer Society Reader (pp. 205–211). The New Press. (Original work published 1979).
[6]. Jenkins, H., Ford, S., & Green, J. (2013). Spreadable Media: Creating Value and Meaning in a Networked Culture. New York University Press.
[7]. Powers, D., & Greenwell, D. (2017). Branded fitness: Exercise and promotional culture. Journal of Consumer Culture, 17(3), 523–541. https://doi.org/10.1177/1469540515623606.
[8]. Chen, J., & Chen, N. (2018). Everyday knowledge on the move: Dynamic process and micro politics of the transfer of Guangchang wu. Mobilities, 13(6), 921–936. https://doi.org/10.1080/17450101.2018.1500097
[9]. Lavrence, C., & Lozanski, K. (2014). “This Is Not Your Practice Life”: Lululemon and the Neoliberal Governance of Self: lululemon and Neoliberal Self-Governance. Canadian Review of Sociology/Revue Canadienne de Sociologie, 51(1), 76–94. https://doi.org/10.1111/cars.12034
[10]. Li, H. S. (2009). The turn to the self: From “Big Character Posters” to YouTube videos. Chinese Journal of Communication, 2(1), 50–60.
[11]. Who Knows China. (2018). An Opportunity or A Challenge: Lululemon in China. https://whoknowschina.com/case-study/lululemon-entering-chinese-market/
[12]. ]Nan, Z. (2019). Athletic brand Lululemon expands in Chinese market. China Daily. https://www.chinadaily.com.cn/a/201908/08/WS5d4bce50a310cf3e355649de.htm
[13]. Havens, T., & Lotz, A. D. (2017). Understanding Media Industries (2nd ed.). Oxford University Press.
[14]. IHRSA. (2021). Fitness Industry Roundup: Top Health Clubs & Female Franchisors. Relative from: https://www.ihrsa.org/improve-your-club/industry-news/fitness-industry-roundup-top-health-clubs-female-franchiso
[15]. Xinhua. (2022). Singer Liu scores smash hit with workout videos. China Daily. Relative from: https://www.chinadaily.com.cn/a/202205/05/WS62730cc3a310fd2b29e5a97b.html
[16]. Williams, R. (1980). Problems in Materialism and Culture. New Left Books
Cite this article
Peng,Q. (2023). How Healthism Can Change the Consumerism in China's Retail Industry： A Study on the Lululemon Ad Campaigns and Branding in China. Lecture Notes in Education Psychology and Public Media,9,461-472.
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References
[1]. Giddens, A. (1991). Modernity and Self-identity:Self and Society in the Late Modern Age. Polity Press.
[2]. Hearn, A. (2008). `Meat, Mask, Burden`: Probing the contours of the branded `self`. Journal of Consumer Culture, 8(2), 197–217. https://doi.org/10.1177/1469540508090086
[3]. Kline, S. (1993). Out of the Garden: Toys and Children’s Culture in the Age of TV Marketing.
[4]. Leiss, W., Kline, S., & Jhally, S. (1990). Social Communication in Advertising: Reasons, Products and Images of Well-Being (Second Edition, Revised and Enlarged). Nelson Canada.
[5]. Bourdieu, P. (2000). The aesthetic sense as the sense of distinction. In J. B. Schor & D. B. Holt (Eds.), The Consumer Society Reader (pp. 205–211). The New Press. (Original work published 1979).
[6]. Jenkins, H., Ford, S., & Green, J. (2013). Spreadable Media: Creating Value and Meaning in a Networked Culture. New York University Press.
[7]. Powers, D., & Greenwell, D. (2017). Branded fitness: Exercise and promotional culture. Journal of Consumer Culture, 17(3), 523–541. https://doi.org/10.1177/1469540515623606.
[8]. Chen, J., & Chen, N. (2018). Everyday knowledge on the move: Dynamic process and micro politics of the transfer of Guangchang wu. Mobilities, 13(6), 921–936. https://doi.org/10.1080/17450101.2018.1500097
[9]. Lavrence, C., & Lozanski, K. (2014). “This Is Not Your Practice Life”: Lululemon and the Neoliberal Governance of Self: lululemon and Neoliberal Self-Governance. Canadian Review of Sociology/Revue Canadienne de Sociologie, 51(1), 76–94. https://doi.org/10.1111/cars.12034
[10]. Li, H. S. (2009). The turn to the self: From “Big Character Posters” to YouTube videos. Chinese Journal of Communication, 2(1), 50–60.
[11]. Who Knows China. (2018). An Opportunity or A Challenge: Lululemon in China. https://whoknowschina.com/case-study/lululemon-entering-chinese-market/
[12]. ]Nan, Z. (2019). Athletic brand Lululemon expands in Chinese market. China Daily. https://www.chinadaily.com.cn/a/201908/08/WS5d4bce50a310cf3e355649de.htm
[13]. Havens, T., & Lotz, A. D. (2017). Understanding Media Industries (2nd ed.). Oxford University Press.
[14]. IHRSA. (2021). Fitness Industry Roundup: Top Health Clubs & Female Franchisors. Relative from: https://www.ihrsa.org/improve-your-club/industry-news/fitness-industry-roundup-top-health-clubs-female-franchiso
[15]. Xinhua. (2022). Singer Liu scores smash hit with workout videos. China Daily. Relative from: https://www.chinadaily.com.cn/a/202205/05/WS62730cc3a310fd2b29e5a97b.html
[16]. Williams, R. (1980). Problems in Materialism and Culture. New Left Books