Download pdf
Research on the Method of Service Games to Enhance Player Stickiness and Purchase Intention—Taking Genshin Impact and Fortnite as Examples
- 1 The Second Nankai School
* Author to whom correspondence should be addressed.
Abstract
The service game market has increased rapidly in the last few years, these games must increase player stickiness and purchase intention to maintain income. Genshin Impact and Fortnite are successful service games. The popularity of these two games and the willingness of users to pay are very high. This paper will analyze their game mechanics and game updates to show how the game design of these two games attracts users and motivates them to pay. This paper uses the Skinner box theory as a research method to discuss. The results of the study show that the two games were designed with additive, creative, and entertaining game mechanics, which helped them attract a large number of users. Moreover, frequent and timely updates increase the stickiness of players and stimulate users’ willingness to pay.
Keywords
stickiness, purchase intention, game analytics, service games
[1]. Stenros, J. (2017). The game definition game: A review. Games and culture, 12(6), 499-520.
[2]. Wilhelmsson, U., Wang, W., Zhang, R., & Toftedahl, M. (2022). Shift from game-as-a-product to game-as-a-service research trends. Service Oriented Computing and Applications, 1-3.
[3]. Epic games. 2020.
[4]. miHoYo. 2022.
[5]. B.R. Hergenhahn, Matthew H, Theories of Learning sixth edition, Olson Prentice Hall, 2001.
[6]. Robert E. Salvin, Education Psychology, Theory and Practice, fourth edition, Paramount Publishing, 1994.
[7]. Siang, A. C., & Rao, R. K. (2003, December). Theories of learning: a computer game perspective. In Fifth International Symposium on Multimedia Software Engineering, 2003. Proceedings. (pp. 239-245). IEEE.
[8]. IGN(2020), Genshin Impact Review, https://www.youtube.com/watch?v=JliVeSsajO0&t=84s
[9]. McLeod, S. (2007). Skinner-operant conditioning.
[10]. King, D., Delfabbro, P., & Griffiths, M. (2010). Video game structural characteristics: A new psychological taxonomy. International journal of mental health and addiction, 8(1), 90-106.
[11]. Wong, D. (5). 5 Creepy Ways Video Games Are Trying to Get You Addicted. Cracked. com.
[12]. Carter, M., Moore, K., Mavoa, J., Horst, H., & Gaspard, L. (2020). Situating the appeal of Fortnite within children’s changing play cultures. Games and Culture, 15(4), 453-471.
Cite this article
Yang,Z. (2023). Research on the Method of Service Games to Enhance Player Stickiness and Purchase Intention—Taking Genshin Impact and Fortnite as Examples. Lecture Notes in Education Psychology and Public Media,18,260-264.
Data availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
Disclaimer/Publisher's Note
The statements, opinions and data contained in all publications are solely those of the individual author(s) and contributor(s) and not of EWA Publishing and/or the editor(s). EWA Publishing and/or the editor(s) disclaim responsibility for any injury to people or property resulting from any ideas, methods, instructions or products referred to in the content.
About volume
Volume title: Proceedings of the 4th International Conference on Educational Innovation and Philosophical Inquiries
© 2024 by the author(s). Licensee EWA Publishing, Oxford, UK. This article is an open access article distributed under the terms and
conditions of the Creative Commons Attribution (CC BY) license. Authors who
publish this series agree to the following terms:
1. Authors retain copyright and grant the series right of first publication with the work simultaneously licensed under a Creative Commons
Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this
series.
2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the series's published
version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial
publication in this series.
3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and
during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See
Open access policy for details).