Gender Stereotyping in Media - Bias and Discrimination

Wanning Li

doi:10.54254/2753-7048/29/20231518

Research Article

Open access

Published on 7 December 2023

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Li,W. (2023). Gender Stereotyping in Media - Bias and Discrimination. Lecture Notes in Education Psychology and Public Media,29,237-241.

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Gender Stereotyping in Media - Bias and Discrimination

Wanning Li *^,1,

¹ Northeastern University

* Author to whom correspondence should be addressed.

https://doi.org/10.54254/2753-7048/29/20231518

Abstract

Gender stereotyping in media is a pervasive issue that refers to depictions of individuals or groups conforming to cultural expectations about gender roles and traits. Various forms of media, such as television, film, advertising, and social media, often present gender in stereotypical and limiting ways, perpetuating harmful societal norms. This perpetuation creates a cycle of gender bias and discrimination, affecting self-esteem, career opportunities, and overall well-being. These stereotypes can be damaging because they reinforce preconceived notions about masculinity and femininity. Efforts in the media industry aim to confront and modify these stereotypes through diverse and inclusive storytelling, promoting positive role models, and enhancing media literacy. Recognizing and challenging gender stereotypes in the media is crucial for promoting gender equality and dismantling harmful cultural practices. The article highlights the consequences of gender stereotyping in media, such as reinforcing traditional gender roles, objectification, and underrepresentation. It underscores the importance of media content creators, regulators, and consumers being aware of these biases and actively working toward more inclusive and equitable portrayals of gender.

Keywords

media, social media, gender stereotypes

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Cite this article

Li,W. (2023). Gender Stereotyping in Media - Bias and Discrimination. Lecture Notes in Education Psychology and Public Media,29,237-241.

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About volume

Volume title: Proceedings of the 2nd International Conference on Interdisciplinary Humanities and Communication Studies

Conference website: https://www.icihcs.org/

ISBN：978-1-83558-173-5(Print) / 978-1-83558-174-2(Online)

Conference date: 15 November 2023

Editor：Enrique Mallen, Javier Cifuentes-Faura

Series: Lecture Notes in Education Psychology and Public Media

Volume number: Vol.29

ISSN：2753-7048(Print) / 2753-7056(Online)

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