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FASSLING: Revolutionizing life coaching services with AI
- 1 Sofia University
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Abstract
The life coaching industry has experienced significant growth, yet traditional models face challenges related to accessibility, affordability, and quality inconsistency. The integration of artificial intelligence (AI) into life coaching presents a transformative opportunity to democratize personal development and mental well-being services. This study explores FASSLING, the first and only unified emotional and life coaching support bot available on the official ChatGPT store, designed to provide free, unlimited, 24/7 multilingual emotional and coaching support. By addressing systemic barriers such as financial constraints, limited access to qualified coaches, and coaching biases, FASSLING introduces an innovative approach that enhances scalability, personalization, and inclusivity. FASSLING is designed to safeguard all aspects of life, assisting individuals in navigating career decisions, emotional well-being, relationships, personal growth, and self-mastery. The study examines AI’s ability to mitigate unconscious bias, improve client engagement, facilitate proactive coaching interventions and other related functions. While AI-driven coaching tools like FASSLING offer unprecedented accessibility and consistency, concerns regarding ethical AI use, data privacy, and emotional intelligence limitations remain. The research argues for a hybrid coaching model, where AI complements human coaches rather than replacing them, ensuring a balanced approach to holistic personal development. This paper contributes to the evolving discourse on AI in coaching by offering insights into its benefits, challenges, and future implications for the coaching industry.
Keywords
AI Coaching, FASSLING, ethical AI, digital health, virtual safe space
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Cite this article
Zhu,Y. (2025). FASSLING: Revolutionizing life coaching services with AI. Journal of Clinical Technology and Theory,3(1),1-14.
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