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A Comprehensive Analysis of Game Success: Synergy Between Quality, Brand, and Market
- 1 Management School, The University of Sheffield, Sheffield, United Kingdom
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Abstract
This study scrutinizes the important factors behind the success of video games,Targeting a comprehensive paradigm which merges game quality, brand influence, and market strategies. By investigating the top 100 best-selling titles on Steam, the research looks into the interconnections between creative gameplay, the depth of storytelling, audiovisual quality, and sales results. Analysis of quantitative regression shows that although game quality is important, it is not the main factor for success. A qualitative assessment of high-priced, low-rated games including Overwatch 2 and NBA 2K25, and high-rated, low-selling games like Stardew Valley and Euro Truck Simulator 2, shows how significant brand loyalty, multiplayer interaction, and market segmentation are. This study demonstrates the value of original gameplay, successful marketing approaches, and technological innovations, like VR and superior graphics, in increasing sales and supporting player retention. The results provide key understanding for game developers and marketers who want to improve game performance in a cutthroat and rapidly evolving market.
Keywords
Game, sale, innovation, market.
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Cite this article
Yu,H. (2024). A Comprehensive Analysis of Game Success: Synergy Between Quality, Brand, and Market. Applied and Computational Engineering,110,22-28.
Data availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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Volume title: Proceedings of CONF-MLA 2024 Workshop: Securing the Future: Empowering Cyber Defense with Machine Learning and Deep Learning
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