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Maison Margiela Brand Identity Change and the Embodiment of Brand Culture
- 1 School of Minghang Crosspoint Academy
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Abstract
In recent years, due to the bad global economic environment caused by the epidemic, many companies are on the verge of bankruptcy, but companies engaged in luxury goods have hardly received too much impact, which is a problem worth studying. Most luxury brands design products that are compelling enough for customers to keep spending. Because every luxury brand has its own long history, special brand style and brand long-term concept. This is crucial for the long-term development of luxury brands. But because of the long history of the luxury market, it is difficult to make some new changes to increase the number of consumers beyond loyal customers. Some brands choose traditional methods, do not carry out large-scale marketing, do not add new customers, choose to continue to sell goods to those loyal customers, and some brands choose to cooperate with other brands to increase awareness and expand the consumer base.
Keywords
Maison Margiela, luxury brand, culture
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Cite this article
Lin,Z. (2024). Maison Margiela Brand Identity Change and the Embodiment of Brand Culture. Advances in Economics, Management and Political Sciences,80,10-13.
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Volume title: Proceedings of the 3rd International Conference on Business and Policy Studies
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