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Brand Marketing Strategies under Social Media
- 1 Tianjin University of Technology
* Author to whom correspondence should be addressed.
Abstract
In the digital era, social media has become an essential component of people's everyday lives, serving as a primary platform for information acquisition, interaction, and communication. The consumption patterns of individuals have experienced remarkable transformations, necessitating advancements in standard brand marketing methods in today's world. Brand manufacturers should align with current development trends, leverage social media platforms, implement appropriate marketing strategies, fulfill market expectations, and attain their own objectives. This study utilizes literature research and analysis methods to examine the formal aspects of brand marketing strategies on social media. It also evaluates current successful cases of brand marketing strategies on social media to assist brand manufacturers in maximizing their utilization of social media platforms, enhance brand recognition and influence more effectively, and foster the positive growth of corporate brand marketing.
Keywords
Social media, content marketing, marketing strategy, internet celebrity marketing
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Cite this article
Chen,M. (2024). Brand Marketing Strategies under Social Media. Advances in Economics, Management and Political Sciences,85,190-195.
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Volume title: Proceedings of the 2nd International Conference on Management Research and Economic Development
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