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KFC's Development Strategy in China
- 1 Hainan Micro-City Future School, 571925 Chengmai, China
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Abstract
An In-depth Analysis of KFC's Customized Marketing Strategy in the Chinese Market and its Significance for International Business Expansion. KFC, an eminent player in the global restaurant sector, has made a substantial and influential footprint in China's vast consumer market. The primary aim of this research is to conduct a meticulous examination of KFC's tailored marketing strategy employed within the intricate landscape of the Chinese market. This investigation delves into the intricacies of how KFC has adapted its diverse product offerings to cater specifically to local preferences, implemented culturally resonant marketing campaigns, and devised strategic distribution channels that effectively penetrate the unique characteristics of the Chinese market. By meticulously scrutinizing KFC's market positioning and strategies in China, this comprehensive analysis underscores the pivotal role of carrying out exhaustive market research and crafting contextually appropriate marketing plans. The findings offer actionable insights and serve as instructive case studies for other multinational enterprises seeking to establish a foothold or expand their presence in the highly competitive and rapidly evolving Chinese market. Thus, this study contributes to the broader discourse on international marketing strategy, highlighting the importance of localization and strategic adaptability in achieving sustainable business success across diverse markets.
Keywords
KFC, strategy, China
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Cite this article
Li,S. (2024). KFC's Development Strategy in China. Advances in Economics, Management and Political Sciences,88,70-75.
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Volume title: Proceedings of the 2nd International Conference on Management Research and Economic Development
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